You Bar was launched in 2006 after the mother-son founders, Ava Bise and Anthony Flynn, began creating custom protein bars at home to meet their taste, health and allergy needs. They loved eating their unique bars so much that they thought there would be a huge market for customized protein bars made freshly to customers’ own taste and nutritional needs. Our revolutionary You Bar fresh, customized energy bars are based on the belief that nobody else should decide what tastes good to us or what is good for our bodies. We have been giving our customers a choice with You Bars since 2006.
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