The Jumpstart Entrepreneur is a stand along information e-program designed for table to Internet business start-ups. The concept is idea gestation and product launch for a novice.
In order to be successful it is necessary to create a campaign that goes outside the box and against the grain of your normal Product Sales Points to increase conversions and sales.
The most successful marketing campaigns appeal to the most pressing human needs that are near the top of Maslow’s inverted pyramid. Marketer’s must understand their audience in order to be effective. For example, a product aimed at a higher level in the hierarchy, such as esteem/personal wealth, will not be effective if it is marketed to consumers scrambling to fulfill much more fundamental needs such as safety.
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