Today’s advancing technologies have allowed for radically new ways to minimize the environmental impact in the world of coffee production. Due to the staggering biodiversity values that are being threatened by the practice of harvesting coffee, the majority of coffee customers are unaware that “Fair Trade” and “Organic” is only half of the battle. An incredible and often unrecognized amount of work goes into the process of roasting coffee once it has been harvested and hulled. At this pivotal point in production, the notions of ‘Fair Trade’ and ‘Organic’ can go no further. Normal roasting processes create issues such as water pollution, air pollution, and unnecessary energy consumption.
Here at Fresh Roasted Coffee we not only strive to make you delicious, high quality coffee, but we do it with as little environmental impact as these emerging technologies allow. We are roasting our coffee using a new eco-friendly coffee roaster that uses 80% less natural gas and greatly reduces the amount of CO2 emissions released into the atmosphere.
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