Conversion Rates 8
Early this year, Paul Smithson and the University of Bradford set themselves the goal of conducting the world's largest ever traffic survey, to find out once and for all exactly what online marketers are doing when it comes to their traffic building.
The results are well worth reading. They had thousands of marketers - everyone from "newbies" to experts fill out the survey, giving a real insight into exactly what's working (and what's not).
If you're not doing video in your sales process, you're going to fail. Well.. at least that is what all the IM gurus seem to keep banging on about. Well it's certainly hot right now. However, I think a lot of people need to have a cold shower and get a little grounded about the whole subject.
I still shake my head at this stuff sometimes. You often read in the newspaper or talk with company reps about how they’re stoked because their business saw 20% growth in the previous year.
Of course, this is good stuff. However, these companies often have had hundreds or thousands of employees working their tails off to see this kind of growth.
Find out how some not-so-optional extras can help boost conversions on your website.
Find out how you can increase website conversions through tracking web users with clicks and eye movements.