Almost every internet marketing website has a least one traffic building article that includes the following suggestion: “Leave comments.”
This strategy will work, if you leave the right kind of comments on the right site. You've got to leave in-depth, but brief comments for this to work.
Too many people leave useless comments that rarely attract any attention. Or they'll leave thoughtful comments on sites that don't receive many visitors, or have been abandoned. Neither of these will help you get the traffic you need to your website.
The quality of your comment will determine whether or not a reader (potential future customer) will ultimately click the link you've left behind.
If you think you can get away with dropping in a quick sales pitch – forget it – and oh yeah, that's spam, by the way. So don't do it.
You must take some time to read the blog post thoroughly before attempting to leave a comment. Too many people leave useless comments that they think are great just because they compliment the blog owner. Comments like, “Loved your post” or “Love your site” are a no-no!
No one, not even the blog owner, really gains anything from those types of comments. If you're not specific about what you loved, the blog owner won't know what it is, if anything, they should attempt to do again. Readers will also be clueless. If you haven't really even read the post, they might even be confused because they thought the post sucked. (And you probably would have, too if you had read it!)
What you should do is write comments that extends their post in some helpful way. Useful and beneficial comments fall into 4 types:
- New perspective
Almost all good comments fall under one of these four categories. These are the kinds of comments that could really inspire a reader to click your link. They build your reputation and have the potential to bring more traffic to your site.
For a step-by-step guide for writing compelling comments, read 4 Types of Comments That Bring More Website Traffic.