Associate Programs Newsletter #503
Allan set me a very interesting URL this week which I think you’ll find eye opening.
While the Google Farmer update continues with tragic effects on many well known sites, one company has been tracking the results using their own visibility formula.
The results of their research are staggering to say the least!
1. Sistrix Tracks Google Bloodbath
3. Thought for Today – Simplcity
4. Cool Tool – Fast Traffic Blueprint
1) Sistrix Tracks Google Bloodbath
Sistrix has tracked the effects of the Google Farmer update on a range of well known websites. To do this, they used their own Visibility Index formula calculated from traffic on keywords, ranking and click-through rate on specific positions.
Only time will tell how accurate this data is but it does reinforce what we have been discussing over the past 2 weeks.
Based upon keyword rankings, it shows that some sites such as EzineArticles.com and HubPages have lost rankings on almost 90% of their keywords.
In the case of Mahalo.com, the before and after graph shows a dramatic change in the distribution of their keyword rankings over page 1 – 10 of Google.
In Sistrix’s words: “It’s eye-catching that mahalo.com did not only lose more than 70% of their keywords – the remaining keywords are also ranking much worse than before.”
Here's Allan's view…
As I see it, Google played a huge role in creating the mess it's now trying to clean up.
The launch of Google's AdSense encouraged the mass production of low quality articles and low quality sites. Why has Google been so dreadfully slow in punishing such sites? Surely it isn't because of the billions it receives in AdWords revenue? Well, yes, actually it could be. Do no evil? Don't make me laugh.
No doubt, some innocents are suffering and some cunning spin merchants are escaping punishment – for now. However, you don't have to be a genius to predict that Google's engineers will keep getting better at finding genuine high quality sites that people use and like. So that's the kind of sites we all build, right?
What do think? Please tell us at the bottom of the newsletter…
3) Thought for Today – Simplicity
“Simplicity means the achievement of maximum effect with minimum means.” – Dr. Koichi Kawana.
4) Cool Tool – Fast Traffic Blueprint
Discover what Neil Shearing of ScamFreeZone did to launch a new blog last year and get a lot of free traffic. Most importantly, he didn't leverage any of his existing websites or lists and he didn't buy his way to traffic.