It would be an understatement to say that Neil Shearing has been online for a long time. Scam Free Zone has been around since 1997 and Neil is well known among his Internet marketing peers as a straight shooter.
In other words, he works well within the whitehat boundaries. Like AssociatePrograms.com, Neil’s products contain quality information and use methods that are reliable and well tested.
When he contacted me about a new product he was releasing, I was very interested to see what he had been up to lately. Actually, I found out what he’d been up to for the whole of last year.
That’s right, his latest project is a year long case study of how he built a new site from scratch – with a new domain name – to 122,180 visitors in 12 months. Actually, calling it a case study makes it sound a bit bland. Let’s say he documented and videoed the process so that you can do what he has done.
In Neil’s words, “The Fast Traffic Blueprint describes in detail what I did to launch a new blog (http://www.3dXXXXX.co.uk ) last year and get a ton of free traffic. I didn't leverage any of my existing websites or lists and I didn't buy any traffic.”
One thing I like about this project is that he didn’t try to take on the whole of the world but focused on UK-specific rankings. Because he localized the website, 67% of all the traffic is from within the UK from a tight 3D TV niche.
So how well did the blog do?
– 1,639 visits in the first month from 577 different keywords and 49 different referring sites.
– 22,248 visits in the first three months from 5,544 different keywords and 229 different referring sites!
– 61,157 visits in the first six months from 12,856 different keywords and 463 different referring sites!
– 122,180 visits in the first year from 24,350 different keywords and 826 different referring sites!
Those are pretty good traffic stats for a localized niche site.
After writing about 50 blog posts in the first 2 months, Neil followed up with a maximum of only 3 each month thereafter. That works out to about 100 blog posts in a year… Were they successful in the search engines? Well, those 100 posts got traffic from around 24,350 different keywords! Not a bad effort in anyone’s book.
What did I think of Neil’s Fast Traffic Blueprint?
The blueprint is a surprisingly easy read and I found it was easy to digest and understand. Not only does Neil step you through each process but he explains why he did it so that you understand the reasoning behind each phase.
While he has documented each step he took, Neil hasn’t wasted words on irrelevant content. He gives you what you need to know without trying to increase the page count of the book with useless filler.
He covers laying the foundation of the site such as buying the domain, getting hosting and installing WordPress. Then talks about which plugins he uses to spread the content and build links back to his site. An example of one plugin is Article2PDF, which turns every article into a PDF that the search engines can index. It also makes your articles more print friendly.
In the next step, Neil talks about “finding your blogging voice”. This is one thing that I have always tried to do. You need to be able to connect with your readers but also find a way to write that allows you to get words out easily. Once you find this “voice”, writing becomes so much easier.
He also has some great ideas on how to come up with the topics to write about using some of Google’s built in tools. I particularly like the way Neil approaches this step, especially when he combines it with themed content words. I hadn’t come across the tool he uses before now but am going to investigate it a bit further to see how I can use it to improve my writing.
Neil talks about mixing up your content types from reactionary content (content about things happening right now) through extended content (long posts). In my experience, this is a very important point as no normal print medium would have all the articles the same size. They would vary depending on the story. I believe a website should reflect this too.
To round out the process, Neil has used a variety of methods to build what he calls a “Promotional Cascade”. In doing this, he has aimed to do as little work as possible (sweet!) by automating the “cascade” as much as possible. He utilizes a set of article distribution sites using a spun article. But, this is not just any spun article. You have to see it to believe it! I’m pretty sure it will pass Google’s duplicate tests without any problems.
My Final Thoughts
This is a great case study/report on how to go from nothing to traffic. For a beginner it is built on solid search engine safe principles. For the advanced affiliate, it reminds you that locally targeted sites work and introduces some tools that you may not have used before and explains why they are chosen.
Neil is selling the Fast Traffic Blueprint as a 63 page book with a bonus of a blueprint diagram, Google Penalties report and The One Secret report for only $37.
He does have one upsell but it’s for the videos documenting how he built his site. After watching the videos myself, I suggest you grab them too. They make the process even clearer and you can watch them while you build your site.