If content is king, then Make Your Words Sell! is the jewel in the royal crown. [UPDATE: This book is now free.]
Ken Evoy, the mastermind behind SiteSell, teamed up with Internet copywriter extraordinaire Joe Robson to write the definitive book on copywriting, Make Your Words Sell (MYWS!).
MYWS! is a guide to writing words that grab your customer's attention and hold it. It explains in Joe's easy-to-understand, no-nonsense style how to sell your products and services on the Internet.
You won't find any re-hashed copywriting hype in MYWS! What you will find is the special art of writing powerful persuasive Internet copy that gets you the sale. Your words effectively persuade your visitors that what you have to offer is exactly what they want – no hype, no magic formulas, no hypnotic phrases.
You don't have to be a Hemingway to learn how to write effective copy. Everyone who owns a website will benefit from the lessons MYWS! reveals.
As Ken Evoy says, “Formal writing training is not necessary. You just need an easy-to-follow method and a few proven tools to write words that sell on the Web … There's nothing magical or complicated about it, no special ‘genetic gifts' required … it's the simple, powerful art of e-persuasion.”
What MYWS! does is teach you how to think like a successful Internet copywriter. It reveals how to put yourself in your customer's shoes and think like your customer – teaching you precisely how to give them what they want.
From your customer's first experience with your website through the ordering process and follow up, Make Your Words Sell! transforms you into an effective e-persuader – one who gets the click!
Make Your Words Sell! contains four volumes that cover every aspect of Web copy:
- Make Your Words Sell!
- Make Your Words Sell! for emails
- Make Your Words Sell! for your online store
- Words That Trigger an Automatic Response.
If you are serious about your Web business, then MYWS! is the definitive guide to creating a successful website that uses creative and persuasive copy your customers will WANT to read.
In addition to copywriting skills, you'll learn –
- Common mistakes that kill sales day after day.
- How to write an order page that simply refuses to be ignored.
- An effective but under-used method of preventing “buyer's remorse” (and cancelled orders).
- Techniques that ensure your visitors read your entire message.
- A simple two-line email that can transform your profits.
Ken Evoy is the master of over-delivery with his products and Make Your Words Sell! is no exception. It includes all the information you could possibly need to turn your website into a successful sales tool, plus stuff you won't find anywhere else on the Net, whether you are selling your own products and services or affiliate products.
This is one product that really is for everyone and it's very modestly priced.
Ken personally guarantees all his products and MYWS! is no exception.
“If MYWS! does not deliver what you need and expect, tell me. I will refund you right away. That's more than a guarantee. It's my personal promise,” says Ken.
If you want to get inside your customer's mind and learn what it takes for them to say “YES!”, then MYWS! is the book you need. No ifs, buts or maybes.
Get your copy of Make Your Words Sell! here.[UPDATE: Make Your Words Sell! (MYWS!), which used to be sold for $29.95, is now FREE.]