Ken Evoy's “Make Your Content PREsell” [UPDATE: It's now free.] is crucial to your online success
You may think you have the most super-duper site on the Web, but if you don't know or understand the concept of pre-selling, your affiliate business is doomed from the start.
Unfortunately PREselling is one of the most misunderstood and underestimated skills an affiliate needs to succeed.
Preselling is the art of warming up your visitor and putting him or her in the frame of mind to buy BEFORE you send them to your product.
People like buying from people they know, like and trust. So the art of preselling is connecting with your visitor in your own way and with your own voice and welcoming them into your world.
That's why Ken Evoy's “Make Your Content PREsell” (MYCPS!) is one of the most valuable books you will ever read.
Forget what you were taught at school, forget the “riveting, hypnotic” sales copy, Make Your Content PREsell (MYCPS!) is unique in the literature of Net marketing.
Most of us have never really learned how to write to communicate in a way that makes people like and trust us. It's not an easy thing to do. There are no body language signals, so expressions that help us pass judgement as we would in a face-to-face situation.
That's why SiteSell's MYCPS! is one-of-a-kind.
It teaches you step-by-step how to:
- Write to communicate
- Develop your own unique voice
- Honestly convince people to like and trust you, without having ever met you.
As Ken Evoy says, “No… you won't become a brilliant writer overnight. But anyone (with average IQ and some motivation) can indeed write effectively. It starts by dropping the baggage of what you've ‘mislearned' (or never learned). Read this book – it does not matter if you use SBI! or not – MYCPS! is crucial for your online success.”
And MYCPS! isn't just about what you say – it's also about the way you present your site. Ken calls it “the look and feel”. You only have to look at Google and eBay to know that simplicity sells.
MYCPS! helps you create a website that not only entices your visitor with the content, but draws them in with the way your content is presented.
Ken shows you examples of successful SBI! sites that have got the combination right – and they have the monthly income to prove it.
While MYCPS! was originally intended only for SBI! owners, Ken became convinced that MYCPS! screamed for wider circulation. According to Ken “EVERYONE should learn how to write. Period. “
No matter how well you think you write, or how sophisticated your website is, everyone should read this book.
[UPDATE – Free Download
New Edition! Completely updated, including a special section on social media. For your success, this free ebook is just as important now as it was when people paid for it. Highly recommended.
Pick up your copy here:
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