Info-Product Dashboard is a product creation teaching tool designed by zany, highly successful marketer Marlon Sanders. It teaches you step by step how to create your own product.
Marlon is the ideal product creation teacher because he's created 40 or 50 products of his own, including big-selling ebooks such as The Amazing Formula – and he's a superb teacher.
He's broken the whole process down into simple steps. You click a large red number to go from one step to the next. Each step usually takes no more than 20 or 30 minutes. (Some steps will definitely take you a lot longer, especially if you're a perfectionist. However, you'll also be able to skip some steps, depending on your experience or the product you're creating.)
There's an audio overview each week in which Marlon explains the upcoming steps for the week, providing valuable insights in his no-nonsense style.
The steps are extremely detailed. They're the sort of instructions you'd give if you were delegating a task to an employee.
You follow the steps and at the end of six weeks, you've created your own info product, ready to sell.
While Info-Product Dashboard is designed for beginners, with a large number of screenshots and some very basic instructions (such as screenshots showing you how to buy a domain name) Marlon has included some sections for advanced marketers.
It contains advanced concepts. It's not just about how to make your own product. It's about how to create a product that is part of a sophisticated, well thought out business strategy.
You follow his system from product research and product strategy, all the way to the stage where you are all set up with a website promoting your product, have a product delivery system and an affiliate program system in place to sell your product.
Marlon knows the mistakes you must avoid – his first products weren't successful – and he's very good at explaining not just what to do but WHY you do each step.
Various kinds of products
You can follow his Dashboard system to create your own ebook, video, audio report, CDs or PDF report. Most of the emphasis is on quick techniques, such as interviewing an expert.
Marlon understands that many people starting a business are working on a shoestring budget, so he's located the cheapest possible options – usually free – for each step of the process. For example, he shows you, with screenshots, how to use free software to create a PDF report.
All throughout the Dashboard are tips which will save you hundreds or thousands of dollars.
Marlon has spent years learning how to do this stuff and finding the best tools to use. You can save an awful lot of time and a avoid a lot of dreadful mistakes by following his step-by-step system.
One thing I'd like to see Marlon add is a section for Australians. When we created our own product, we found it tricky figuring out how to charge Goods and Service Tax (GST) on sales to Australians while not charging GST on sales to anyone else.
Any review should tell you the advantages and disadvantages of a product. I've found it extremely difficult to find anything to criticize. Marlon seems to have thought of just about everything you could possibly need to know.
If you've been thinking you really ought to create your own product, or if you have a half-finished product somewhere, you'll love Info-Product Dashboard.
It's a superb system and Marlon is a superb teacher.