Improving your search engine rankings is one of the most important things you can do to ensure the success of your website.
And one of the best ways to improve search engine rankings is by targeting the right keywords.
Wordtracker is the best keyword search tool available on the Web. It helps you find the exact keywords and phrases that people type into search engines when they're looking for you or your product, eliminating the guesswork.
Wordtracker has a database of over 350 million search terms; many of them you may not have even thought of.
You can see at a glance which search terms are commonly used and which ones are rare.
Better still, Wordtracker tells you how many competitors you have for each search term. And the fewer web pages you're competing against, the better your chances of improving search engine rankings.
Supposing you wanted to build a new web page about bird cages, you simply enter “bird cages” into the search box and Wordtracker does the rest.
It provides you with a list of over 300 related keywords and phrases for “bird cages”, compiled from the top metacrawlers, and tells you how many times that keyword or phrase has been entered into the major search engines over the past 60 days. It also predicts how many times that keyphrase is expected to be used over the next 24 hours.
Using “bird cages” as our keyword, and the Comprehensive Search Tool, Wordtracker displays related search terms like:
“decorative bird cages”
“discount bird cages”, and
“building a bird cage”
as well as:
“I know why the caged bird sings”, and
“bird cages wholesale”
plus hundreds more.
The next step is to cull your list of related search words. Once you've found the keywords that fit for you, Competition Search shows you how many other websites are also using those keywords.
In the example we've used, the key phrase “bird cages” is a good bet – Wordtracker tells us over 1100 people have searched for that phrase and there are not a lot of sites competing for the same phrase. On the other hand “building a bird cage” is not a frequently searched phrase, AND it has lots of competition.
This is the information you must have before you build a web page.
Wordtracker is great if you're working on optimizing several web pages at once, as you can store up to 5000 keywords in up to 7 separate projects, and add, delete and swap keywords as often as you like.
The full Wordtracker subscription will also show you the top 1000 most searched keywords over the short term and the longer term, so you can spot consumer trends before the competition does.
If you haven't already tried Wordtracker, and you're serious about improving your search engine rankings, you can find out more, or take their free trial.