If you have any desire to build yourself a successful, money-making website based on something you're passionate about, you're in for a treat.
If you're on Allan Gardyne's list, you've most likely heard about Site Build It! But, for one reason or another, maybe you've procrastinated on getting it. For those of you who fall into this category, I believe you'll be highly intrigued and inspired by this article.
Back in 2002 I discovered and purchased SBI through a case study Allan published from an employee named Rupert. That case study is what convinced me personally to get Site Build It! and launched my “career” as an Internet marketer.
Therefore, I know how powerful case studies can be. They provide the real proof we crave before we commit to buying something.
I am writing this article as my way of “paying it forward” as Ken Evoy, founder of SiteSell, likes to say.
First, a bit more on me. My name is Dan Ho. I've been a full time Internet marketer since 2002, but only really started to gain traction in 2003, after I got SBI. In 2005, I was profiled in an ebook about how to make money in niche websites, and, finally, in early 2008, I launched my own private affiliate marketing training service in which I take people by the hand and get them making sales in lifetime income programs. (Some of our members use Site Build It! too).
I also became a Site Build It! Certified Webmaster, and remained so for several years. So, I think it's fair to say I know a thing or two about SBI after all of these years.
I'm still asked by some people every now and then if I would still recommend it to someone just starting out today.
The answer is an unequivocal yes! And that's exactly what this article is all about.
I met a gentleman named Bruce Monnier who lived near me. Bruce had a long history as an entrepreneur and I considered him to be very analytical minded. Even though Bruce is significantly older than I am (sorry, Bruce, it's true!) and came from an old school bricks-and-mortar business background, he was very open-minded to embracing business on the Internet.
Bruce has several children, and one of them in particular, who goes by the moniker Rays Lite, had a lot of experience in the sunglasses industry.
I told Bruce about Site Build It! and said, “This is the tool you need to get. It provides the full range of capabilities you'll need to build up your Internet presence.” When he told me about their intended niche, celebrities and their sunglasses, I knew immediately it was a hot one.
Celebrities + Sunglasses + Affiliate Programs = Winner
Let's face it, who doesn't like gawking at celebrities? Even if we can't stand them, we love to hate them. When we love them, we really love them. And who doesn't like shades? Sunglasses can even make nerds look cool, for crying out loud. Here's how the equation looks for those who are mathematically inclined: Celebrities + Sunglasses + Affiliate Programs = Winner. This isn't rocket science, as you can see.
Regarding the site, I advised Bruce along the way, but the credit for ultimately creating this smashingly successful web site, www.celebrity-sunglasses-finder.com because of how unique a site it is.
You'll notice that Britney Spears' official website is the first listed, sending thousands of free visitors!
How long does it take to get a site like this off the ground? Not as long as you think.
Here are some stats on it:
The domain name was created on August 14th, 2007. After domain registration, Bruce and Rays Lite decided to hibernate not for the winter, but UNTIL the winter. The site was officially launched on Nov 1st, 2007.
For the first several months, Bruce and Rays Lite plugged away, and as happens with many SBI sites, results were not immediately forthcoming.
This period of hard work and little to no results is the time frame that I like to fancy is required to pay homage to the Internet marketing gods. These fickle deities humor themselves by weeding out the people who want success badly enough from those who don't.
After Bruce and Rays Lite paid their homage, the site gained traction – boy did it ever. Traffic started as a trickle at first and then became a torrent as the floodgates were thrown wide open.
Here are the February, 2009, traffic stats:
Celebrity Sunglasses Finder now receives about 10,000 unique visitors a day and sells enough sunglasses to fund Ray's outrageous lifestyle.
Rays Lite, by the way, is the quirky persona who is an expert on all things sunglasses. He perpetually wears his favorite sunglasses (yes, even at night like the Corey Hart song says, and even to bed) and is usually spotted wearing a baseball cap, typically scrawled with inscrutable Asian characters.
On www.celebrity-sunglasses-finder.com you not only get Ray's industry insider expertise on “What's Now and What's Not” but also some humorous videos of his lifestyle, in a segment dubbed “Ray's Life”.
Celebrity Sunglasses Finder receives visitors from more than 150 countries and has become the authority on what shades your favorite celebrity is wearing. Manufacturers of major sunglass brands began to take note and now regularly contact Bruce and Rays Lite to ply them with valuable unreleased photos of celebrities donning their favorite sunglasses, which further enhances their authority status.
Bruce has also been able to negotiate special increases in commissions from select vendors in addition to customized discount codes, only for visitors of celebrity-sunglasses-finder.com. (Hint: buy a pair from them yourself if you like sunglasses and save yourself some money!)
It's almost hard to believe that by using a tool that costs only $299 a year (Site Build It!), one can achieve such industry domination in one year.
Find your passion, be decisive, follow through consistently, and there's no telling where your passion will lead you. You might just have some fun and make some serious profits along the way, too!
UPDATE, June 2009:
The site now receives about 14,000 to 15,000 visitors a day and is selling even MORE sunglasses.
EDITOR'S NOTE: SiteSell Education's course Building a Successful Business Using the Internet is taught in more than 30 universities and colleges around the world. It has been a huge success.
Learn how Site Build It can help you build a successful online business.
[UPDATE, 2013: SiteSell, the creator of SBI, has launched a WordPress Plugin called bizXpress, which provides you with all the brainstorming, research, keyword tools, comprehensive training, and support you would normally get with SBI, PLUS the ease and simplicity of the hugely popular WordPress system. BizXpress is now my No.1 recommendation for affiliates. Here's my bizXpress review.]