Associate Programs Newsletter #374
Good news for everyone who wants a reliable keyword research tool without paying for it. Well, PROBABLY reliable… we’ll see. Also, Jay continues his “How to make $1000 a month online” series.
CONTENTS:
1. Yippee! Google provides keyword search figures
… but watch out for the traps
2. How to make $1000 a month online from scratch – Part 6
How to get traffic to my website?
3. Adrian Ling’s summer sale
4. Thought for today: Improvement
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1. Yippee! Google provides keyword search figures
… but watch out for the traps
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Google has added a wonderful new feature to its free Keyword Tool and now shows real search numbers instead of a little bar graph.
You can type in a word or phrase and see how many people searched for it at Google the previous month and also see average monthly searches.
This is a timely replacement for Yahoo’s keyword tool – inventory.overture.com – which was unreliable and has apparently disappeared for good.
The improved Google Keyword Tool is now much more useful for basic keyword research for PPC campaigns, websites or product research.
But before you try it – https://adwords.google.com/select/KeywordToolExternal – be warned. I’ve been playing around with it for a while, and noticed a couple of traps.
If you’re not careful, it’s easy to get search numbers that are obviously wrong – far too low or far too high.
For example, if you dive in and search for “2009 calendar” you may think the average monthly search volume is 165,000 searches. Or think it’s 14,800 for “seo book”.
However, that’s for the “Broad” search, which is the default. If you’re doing basic keyword research for website planning or article writing, that’s probably not the figure you need to look at.
There’s a little drop-down box you can use to refine your search and get different average monthly searches. For example…
2009 calendar – Broad – 165,000
2009 calendar – Phrase – 74,000
2009 calendar – Exact – 49,500
2009 calendar – Exact (Australia) – 49,500 (??? Can’t be right.)
seo book – Broad – 14,000
seo book – Phrase – 12,100
seo book – Exact – 6,600
seo book – Exact (Australia) 140
The Broad and Phrase options can include variations of your phrase. (Click on the question marks inside the tool and follow the links for detailed explanations.)
Where you live can alter your search results. I’m in Australia, and so Google “helps” me by tailoring my Keyword Tool searches for Australia. You can click on a link and tailor results for different parts of the planet or choose “All Countries and Territories”.
Also, Google says if you access the Keyword Tool from within an AdWords ad group, the search traffic statistics will factor in your campaign’s country and language targeting (if you target a region or city, only the country will be reflected).
As you can see from the results I received for my “2009 calendar” searches, the Australian result doesn’t make sense. The International and Australian results ought to be hugely different. Instead they’re exactly the same.
This odd result is a handy reminder that when you’re using keyword research tools don’t automatically accept the numbers. You need to add a hefty dollop of commonsense.
I did the same search three times and received the same odd result each time. I returned an hour later and still received a wonky result.
Google’s Keyword Tool
https://adwords.google.com/select/KeywordToolExternal
How to use the Google Keyword Tool
https://adwords.google.com/support/bin/answer.py?answer=25918
Info about Keyword Tool’s search volume statistics
https://adwords.google.com/support/bin/answer.py?answer=96571&hl=en_US
Here’s another little oddity… 45.5 million people a month search for “google” (exact match) and 45.5 million search for “yahoo”.
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2. How to make $1000 a month online from scratch – Part 6
How to get traffic to my website?
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Jay Stockwell, who manages our Burleigh Heads office, continues his series on “How to make $1000 a month online from scratch”.
In this week’s article he tells you how to get traffic.
By following some basic methodologies you can kick off a snowball of traffic that keeps gaining momentum and growing in size. He describes how in his latest article…
How to get traffic to my website?
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3. Adrian Ling’s summer sale
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Here’s a bargain.
Adrian Ling, who has been providing good, solid, reliable software without hype since 2002, is having his first sale.
You get 3 products which normally cost a total of $181 for the summer sale price of just $49.97.
The 3 products in Adrian’s summer sale are:
www.easyclickmate.com
A popular tool for ClickBank merchants. This is the 2008 edition, which includes powerful “sales personalization”. Many ClickBank merchants regard Easyclickmate as an absolute “must-have”.
www.easyclick404.com
An easy to install script which helps you say goodbye to 404 errors. It emails you alerts about linking errors people make when they link to your site. You’ll be surprised how useful this is.
www.easyclickguard.com
Helps you stop pirates from downloading your products. For example, people may be posting your download links publicly at bookmarking sites, costing you hundreds of thousands a year.
That’s a real bargain, but there’s more…
Adrian told me today that there will be two unannounced bonuses – two more products you’ll receive for nothing, delivered via autoresponder.
So for only $49.97 you get 5 good products…
www.easyClickmate: $67
www.easyClickguard: $67
www.easyClick404: $47
bonus: www.AffiliateShield $47 (delivered 30 days later)
bonus: www.Power-RSS $97 (delivered 61 days later)
Total: $325. You get everything for just $49.97.
Adrian offers good solid products. If you have any problem at all, you can rely on him to provide friendly, helpful support.
To ensure you get the special “summer sale” price, be sure you use this “summer sale” link…
https://www.associateprograms.com/sale
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4. Thought for today: Improvement
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“Continuous improvement is better than delayed perfection.” – Mark Twain.
All the best
Allan Gardyne