Anyone even toying with the idea of creating an AdWords campaign should read Phil Chapman's How To Succeed With Google AdWords before they get started.
Phil's new ebook has everything a novice needs to know to create a successful AdWords campaign, plus some interesting and fresh tips for the seasoned advertiser.
How To Succeed With Google AdWords takes you by the hand and leads you step-by-step through the process of building an intelligent and successful AdWords campaign. With the help of plenty of screen shots, Phil takes you from the AdWords Account signup page right through to the final tweaking process for your ads, and shows you in detail every step along the way.
In fact the instructions are so precise, you really need to be sitting in front of your computer with the AdWords interface turned on to get the full benefit. Phil's step-by-step process ensures that you complete each task thoroughly before you move on to the next step. And to ensure you grasp each step in the process, Phil re-emphasizes his tips and tricks at the conclusion of each section.
Why this book is special
There are already heaps of books available about building a successful AdWords campaign, so what makes this book so special? The answer is simple. How To Succeed With Google AdWords has gathered together all the tips and tricks that work, together with Phil's own experience building and managing successful AdWords campaigns, and gives you literally everything you need to know in one manual.
How To Succeed With Google AdWords also includes Phil's recommendations for resources that will boost the quality of your AdWords campaign. Keywords are an integral part of a successful AdWords campaign, so as well as describing the AdWords process in detail, Phil leads you through the process of gathering your keywords, then gives you helpful solutions for managing your keyword lists.
Simplify the whole process
I know from own experiences with Adwords, constantly referring back to the Google AdWords Help page or my other assorted manuals for guidance, how ungainly and time-consuming setting up my first ad campaign was. Phil's easy to understand instructions help simplify the whole process.
The one criticism made about How To Succeed With Google AdWords is that Phil hasn't included a specific section for affiliate ad campaigns. I don't think it's necessary. Whether you are an affiliate looking to boost sales of your affiliate products, or a retailer keen to attract new traffic to your website, the basics of creating a good ad campaign are the same, and Phil has all the basics well covered.
If you disagree, Phil invites you to write to him to let him know how his ebook can be improved. By providing him with feedback, whether good or bad, also qualifies you for a free bonus ebook download, but I'm not going to tell you what it is – you'll have to check it out for yourself!
How To Succeed With Google AdWords is one of those books I wish had been around when I started using Google AdWords. If you're considering an AdWords campaign, or even if you're an experienced AdWords advertiser, I'm sure you'll discover new tricks to help improve your results and turbo-boost your profits into the stratosphere.
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