Associate Programs Newsletter #150
How’s this for an impressive marketing combination?
Yanik Silver sells his own product, uses viral marketing and affiliate marketing, adds a second-tier component, upsells, gets other people to do most of the work – and makes it all look easy.
Not bad for a guy who’s been on the Net full-time for only a year!
CONTENTS:
1. How fast learner Yanik Silver succeeds
2. How Scott Covert promotes “Autoresponder Magic”
3. A different approach – how Kevin Donlin promotes
“Autoresponder Magic”
4. Astounding “700 times” guarantee
5. Don’t fret over one-day cookies
6. ClubMom buys Mom.com domain
7. Don’t confuse Newbie CLUB and Newbie GUIDE
8. HotJobs quickly signs up 1,000 affiliates
9. Goodbye to CDWorld, and MP3.com and Xdrive programs
10. Do research before joining New.net program
11. Affiliate news and commentary
12. Hot topics on the message board
13. Useful articles you may have missed
14. NEXT WEEK: An ebook publishing success story
15. Thought for today: When to buy
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1. How fast learner Yanik Silver succeeds
=========================================
Yanik Silver is a fast learner.
He’s been marketing on the Internet full-time for only a year, but he’s achieving the sort of results you’d expect from much more experienced Internet campaigners.
Here’s what is so clever about his latest product, “Autoresponder Magic” and how he’s promoting it:
He created it FAST – a two-week project.
It has a powerful VIRAL marketing aspect – people are keen to promote it for him (I’ll explain why later).
Nearly all of the 500+ page book was written by OTHER people.
It promotes his affiliate links – earning Yanik EXTRA COMMISSIONS.
As well as the basic product, there’s an UPSELL to a more expensive product and SECOND-TIER commissions.
It has enormous appeal because it promises to make things EASY. It describes exactly how top Internet marketers use sequential e-mail autoresponders – “tireless moneymaking robots”, and gives examples.
It helps you use a tool which SAVES TIME.
It SOLVES A PROBLEM. You don’t have to agonize over writing autoresponder messages. Now you can model your messages on the powerful, proven ones in this book.
It has a VERY LOW PRICE – and a 100% money-back GUARANTEE.
That’s a mighty powerful combination.
This is really smart stuff, making the most of the Internet in ways which would be impossible offline.
“Sales were WAY beyond my expectations the first day I released it to my customers,” says Yanik. “We did over $10,000 in just four days.”
Yanik, who is 27, has been marketing full-time on the Internet since February last year.
“Before that I was selling a marketing manual to cosmetic surgeons (offline),” he says. “And before that I was the marketing manager for a medical equipment company.”
” ‘Autoresponder Magic’ was an idea I came up with to try to create a viral explosion of my affiliate links and help people create additional revenue streams for themselves.”
In the same way that he found a niche and filled it with “Instant Sales Letters” – https://www.associateprograms.com/instant-letters – Yanik found another marketing niche, sequential autoresponders.
Autoresponders are like fax-on-demand for e-mail. When used well, they reduce your work and multiply your sales.
Successful marketers use sequential autoresponders to send a stream of messages to prospects. They begin with useful, helpful information and subtly introduce compelling selling.
“I asked the top Internet marketers to contribute any of their sequential autoresponder messages to be used in this ebook,” Yanik says.
“People like Declan Dunn, Jonathan Mizel, Terry Dean, Ken Evoy and several others all contributed.”
Only winning messages are included.
Jim Daniels, Harmony Major, Joe Schroeder, Sam Robbins Ken Silver, Dale Armin Miller, Scott Covert and Yanik himself all share their secrets in the manual.
This is what makes the book so valuable. You can see exactly how these skilled marketers win the trust of their prospects and gradually switch into selling mode.
Yanik’s analysis will help you understand exactly how they do this.
“I substituted my affiliate link with their URLs inside the autoresponder sequence and compiled everything into a 500+ page ebook,” he says.
“Compilation took about a day and then it took about three to four days to write a killer sales letter for the product.
“The whole gist is that people buy the ebook for the low, low price of $17 (there are too many free ebooks today) and then they get free resale/redistribution rights along with the rights to use the powerful sales letters I wrote.
“Also, they have the option to get all the affiliate links customized for themselves for $199 and then they would become my second-tier affiliates.”
So you can sell the book filled with YOUR money-making links – that’s a powerful viral marketing incentive.
Other marketers have been very quick to snap up the opportunity.
“So far, it’s been working great for people selling the ebook. Kris Stringham and Scott Covert are both reporting that sales have been extremely high.”
The full title of the book is a marketing mouthful – “Autoresponder Magic: The Ultimate Collection of Winning Autoresponder Messages To Put Your Web Site on Autopilot!”
To sum up, Yanik sells his own product, uses viral marketing and affiliate marketing, adds a second-tier component, upsells, gets other people to do most of the work – and makes it all look easy.
That’s an achievement which is well worth studying – and the book is excellent value, too.
You can see how he does it here:
https://www.associateprograms.com/a-magic
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==================================================
2. How Scott Covert promotes “Autoresponder Magic”
==================================================
Scott Covert is one of the Internet marketers who acted fast when he saw that Yanik Silver’s “Autoresponder Magic” came with free resale rights.
Scott offered it to his e-mail list and found it sold fast – a quick 100 copies at $17 each – but he didn’t stop there.
Scott is the author of “The Banner Advertising Traffic Machine”, a useful book in which Scott describes how he creates banners which work.
I’m one of Scott’s affiliates. He created a selling page for Yanik’s book, and then wrote to me telling me it was ready. How’s that for service!
Scott sells the book for the suggested modest price of $17, and pays his affiliates a commission on each sale. Scott, his affiliates, and Yanik all benefit. A win-win-win situation.
This is the page Scott created to sell “Autoresponder Magic”. See how he piles on benefit after benefit:
[UPDATE: Scott sold this business.]====================================================
3. A different approach – how Kevin Donlin promotes
“Autoresponder Magic”
===================================================
Kevin Donlin doesn’t sell “Autoresponder Magic” – he gives it away when you buy his new book.
Kevin’s book is “How to Double Your Small Business Sales In Twenty Minutes A Day With Follow-Up Marketing”.
In it, Kevin tells his own success story.
“Eighteen months ago, in June 1999, I was puttering along in a nice little business, called Guaranteed Resumes,” Kevin says. “Annual sales for 1998 were $41,700 and, like most entrepreneurs, I planned on doing a little bit better for 1999.
“But sales in 1999 jumped nearly 50%, to $61,200.
“And sales for 2000 grew an incredible 69%, to $104,000!”
Kevin says this sharp increase happened after he did two things:
He began using contact management software to automate his operations and send personalized follow-up e-mail messages to prospects and customers. He says the software will pay for itself within the first two weeks you start using it.
He began using sequential autoresponders, to send follow-up emails to prospects and customers while he was asleep. The book shows you which autoresponders Kevin uses, what messages to send and when to send them.
“Instead of working harder, I started working smarter.”
In very simple language, Kevin describes the steps he took. As he says, “Instead of working harder, I started working smarter.”
The book neatly complements “Autoresponder Magic” because both deal with boosting your sales by staying in touch with potential customers.
It’s very reasonably priced and comes with a powerful guarantee.
You can get Kevin’s book – with the bonus free copy of “Autoresponder Magic” – here:
https://www.associateprograms.com/followup
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4. Astounding “700 times” guarantee
===================================
Surely this must be the bravest money-back guarantee online.
Kevin Donlin says about his new book “How to Double Your Small Business Sales In Twenty Minutes A Day With Follow-Up Marketing”:
“If you don’t make back at least 700 times the cost of this manual over the next year, I want you to ask for a full refund. NO questions asked.”
You can see the guarantee here:
https://www.associateprograms.com/followup
==================================
5. Don’t fret over one-day cookies
==================================
Last week I mentioned that some merchants using the Commission Junction network were upsetting affiliates by reducing cookies to one day.
I like merchants which have long cookie periods, or “return days” as LinkShare calls them. I want every possible chance to earn a commission.
However, affiliates trying to decide which affiliate programs to join should treat the length of the cookie as a fairly minor consideration – and most merchants ought to be happy selecting long cookie periods.
Here are some statistics to back that up.
“I can tell you that my experience in looking across the reporting of 100 or so major merchants, roughly 98% of all transactions take place immediately,” says Jeff Molander, President of Molander & Associates Inc. – https://www.molanderassoc.com
“This may vary from network to network but in my experience this is true. I was very surprised to learn this but the numbers in the reports don’t lie. If you set all cookies at seven days overnight, most affiliates wouldn’t notice the difference.”
Affiliates need to know this – so as not to be so annoyed, Jeff says.
“I’ve dealt with many merchants when it comes to this. They just ‘don’t get it’ and fear giving away too much.”
Jeff says that what some merchants fail to realize or factor in is that an affiliate commission should be expressed in terms of:
Cost to acquire a relationship/customer (this they “get” typically)
Cost to retain a relationship/customer (this they do NOT “get” – hence, they shorten the cookie window).
Todd Crawford confirms Jeff’s findings.
“It is true,” he says. “We did a similar study and saw identical data – 98% of all transactions occur within 24 hours after the initial click-through.”
One day is the lowest a return cookie can be set in the CJ Network.
“Both LinkShare and Be Free allow merchants to set session-based referrals – meaning purchases must occur during the initial click/visit,” Todd says. “If the visitor leaves the web site (breaks the session) for even a millisecond, the affiliate will not get credit.”
There are several reasons merchants set cookies lower than CJ’s default period of 45 days.
“Merchants are often concerned that if the cookie is longer than a few days, affiliates will be credited for a sale that was the result of a CPM buy or other types of advertisements (billboards, print, radio, television, brick and mortar stores, circulars, etc.). Some products or services convert very easily and merchants set their cookies to reflect this (i.e lower cookie periods). Some products or services have a longer sales cycle and merchants would be wise to have their cookies reflect this as well.”
CJ originally had all cookies set to expire in 90 days and reduced it to 45 days almost a year ago.
“The main reason CJ allowed merchants to set their cookie expiration dates was due to the fact that other solutions allowed this and it was a feature that some merchants wanted from their solution provider. If CJ was going to continue to bring in great merchants, we needed to offer this feature,” Todd says.
“We looked at the data and realized that there was little impact on earnings potential (for both affiliates and CJ) and decided that the cookie expiration range for merchants would go no lower than one full day (24 hours from the click). We also now allow merchants to set their expirations as high as 1,827 days (5 years).
“Since this is a relatively new feature, few merchants have adjusted their cookie expiration dates from the default of 45 days. Currently, 63 merchants have made adjustments to their expiration dates. 22 have reduced their cookies lower than 45 days; 3 have increased them to 60 days, 14 to 90 days; 1 to 100 days; 5 to 120 days; 2 to 180 days; 1 to 300 days; 5 to 365 days; 1 to 900 days; 9 to 1,827 days. This means that over 1,800 merchants are still at 45 days.
“Of the merchants who have reduced their cookie expirations, 6 merchants are at 1 day; 1 is at 2 days; 1 is at 5 days; 2 are at 7 days; 3 are at 10 days; 1 is at 14 days; 2 are at 15 days; 5 are at 30 days; and 1 is at 40 days,” Todd says.
If you want to reconsider some CJ programs, sign up here:
https://www.associateprograms.com/cj
==============================
6. ClubMom buys Mom.com domain
==============================
Mom.com has ceased operations, and the domain and some other aspects of the site have been bought by ClubMom.
Mom.com affiliates are being encouraged to sign up with the ClubMom affiliate program at
https://www.clubmomaffiliates.com/
Unfortunately for Mom.com affiliates, “ClubMom is not involved in any outstanding commissions from Mom.com,” says Shawn Collins of ClubMom.
=============================================
7. Don’t confuse Newbie CLUB and Newbie GUIDE
=============================================
Newbie CLUB is a high quality affiliate program with high-quality products.
Remember Gary White? He was the man behind the Cookie Cutter, a program which wanted you to try to get rich by signing up people, who sign up people, who sign up people…
Now he has launched Newbie GUIDE.
“iCop has had more complaints on Cookie Cutter than any other single program. I can’t figure out how Gary White can offend so many customers – then do it all over again with Newbie Guide,” J.L. Scott writes in Monday Memo!
“Same deal. Tell them it costs one amount – then hit them with all the additional charges after they pay their up-front money to join!”
I e-mailed Gary and asked him to comment. He didn’t reply.
[UPDATE: Learn about the good one, Newbie Club, here:https://www.associateprograms.com/newbie
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=============================================
8. HotJobs quickly signs up 1,000 affiliates
=============================================
HotJobs.com, which has launched a HotReach affiliate program tracked by Commission Junction, says it signed up more than 1,000 affiliates in 10 days.
You can earn revenue in two ways: by directing job seekers who post resumes and/or employers who post job advertisements to HotJobs.com.
The Reseller partnership “is ideal for professional web sites that target employers, human resource professionals, corporate recruiters, and other members of the business community,” HotJobs says.
Reseller Partners earn a $20 commission for each job posting. Referral Partners earn $2 for each resume posted.
Cookies set for 45 days.
You can test the service here:
Hate your job? Post your resume on HotJobs.com.
You can join the HotJobs affiliate program at Commission Junction:
https://www.associateprograms.com/cj
======================================================
9. Goodbye to CDWorld, and MP3.com and Xdrive programs
======================================================
CDWorld.com, one of the pioneers in e-commerce, will “close its doors” on March 16. Affiliates will be paid, says Annette Martin of CDworld.
MP3.com terminated its affiliate program this week “until further notice”. Its says commissions and bounties will be paid. Affiliates were given less than 24 hours notice – very inconsiderate.
Xdrive’s Intelligent X program has apparently ended. I haven’t seen an official announcement.
==============================================
10. Do research before joining New.net program
==============================================
The more I read about the new domains being offered by New.net the more confusing the situation looks.
New.net domains aren’t really top-level domains, they just LOOK like top-level domains, and they could clash with other alternatives to the ICANN approved TLDs.
It’s all very messy.
If you’re considering joining the proposed affiliate program, I’d advise some careful research:
New.Net Offers New TLDs, Raises Issues
internetnews.com/isp-news/article/0,,8_709701,00.html
pacificroot.com/comp_history.shtml
pacificroot.com/news/index.shtml
youcann.org
tldlobby.com
Thanks to Bob Cortez of ListChannel.com for some of those URLs.
=================================
11. Affiliate news and commentary
=================================
Profiles of real-life joint venturers – Jim Crawford…
thinkjointventure.com/jim-crawford.html
EToys Epitaph: ‘End Of An Error’
wired.com/news/business/0,1367,42078,00.html
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12. Hot topics on the message board
===================================
Hot topics on the Associate Programs Message Board this week include:
A surprise announcement from FreeShop – its affiliate program is continuing, with higher payouts but without a pay-per-click element.
Software designed to disguise fraudulent clicks. You guessed right – that message was quickly deleted. Get lost, thieves.
A complaint that one feature of SiteSell’s Site Build It! – automatic submission to search engines – isn’t working, and an explanation from SiteSell.
LinkShare and Be Free are criticized for not helping affiliates – and defended.
FreeLotto is not paying. Affiliates are getting anxious.
More non-paying and slow-paying merchants (with names).
https://www.associateprograms.com/discus/index.php
=======================================
13. Useful articles you may have missed
=======================================
Previous articles:
15 ways to cope with GoTo.com’s price rise
https://www.associateprograms.com/search/newsletter149.shtml
Seven tricks the search engines don’t want you to know
https://www.associateprograms.com/search/newsletter132.shtml
At last! Practical Guide for affiliate program managers
https://www.associateprograms.com/search/newsletter145.shtml
15 things super affiliates do to achieve super results
https://www.associateprograms.com/search/newsletter128.shtml
Scott breaks nearly all the rules – and succeeds
https://www.associateprograms.com/search/newsletter092.shtml
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14. NEXT WEEK: An ebook publishing success story
================================================
Do you think you can’t write, market and sell your own ebook?
Next week I’ll describe how one beginner went brainstorming, choosing a topic, promoting the book. It’s a nice little success story.
==================================
15. Thought for today: When to buy
==================================
“I buy when other people are selling.” – J. Paul Getty
All the best
Allan Gardyne
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