Associate Programs Newsletter #446
Today I've got a couple of great things on board to check out.
Firstly, one of our new staff members, Mike Lowe shows you how you can tap into high quality traffic at low costs.
Plus, I break down a few misconceptions about marketing with video, and perhaps give a bit of a cold shower to the popular thoughts on what works in marketing today.
I think you'll like it.
1. Champagne advertising on a beer budget
2. If you don't do video, will you fail?
3. VisualThesaurus – 1 minute review
4. Thought for today: A new level of thinking
1) Champagne advertising on a beer budget
A lot of people have been asking me lately, “Where did all the cheap keywords go?”
Have you noticed the rise in the cost of good PPC keywords?
Less than a decade since Google joined the bandwagon, it's getting harder to make good PPC profits.
But the fact remains… “There's gold in them there hills.” With a simple paradigm shift and a good shovel, untouched veins can be yours for the taking.
This week a colleague of mine, Mike Lowe shares on how to zig when the market zags in a blog post that's worth exploring.
Would you believe you can get 10,000 high quality visits for just $142.86?
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2) If you don't do video, will you fail?
Over and again, the “gurus” keep banging on about how video is a revolution for online marketing.
The latest “Video Boss” product you've probably been seeing keeps perpetuating these ideas.
But is it really? If you don't do video, will you fail?
Well it's probably not the most popular view of the day, but in our testing, video isn't always the winner. In fact, many times it can hurt your conversions.
I discuss the merits for video, as well as show you why it isn't all that it's necessarily cracked up to be.
Read my scandalous post here:
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3) I've been checking out VisualThesaurus
I've come across the Visual Thesaurus a few times recently and tried it out a little. However, their trial is so short (it only gives you a few searches) that I haven't had a decent chance to fully test it out.
However, I found out that it's actually only $19.95 a year so I signed up. This works out to be less than 2 bucks a month which is pretty awesome value.
I love my keyword research, and I love finding new ways of discovering lateral keywords. In particular, highly targeted keywords that might have lower competition.
If you haven't seen this Thesaurus tool, it's a bit hard to explain. Essentially it visually represents dynamically the relationships between words, and helps you discover new words as a result.
I must admit, I found it more useful for discovering keywords to use in registering good domains names, as opposed to finding new PPC keywords.
It is quite stunning in many ways, however, the main problem for my purposes was that it stuck to single words, rather than phrases. So it won't give you interesting new phrases.
However, it does give you an excellent way to discover new words that you can use as the basis for building out your keyword phrases.
I wouldn't say this is a MUST HAVE tool, but it is most certainly worth the $1.66 a month for the yearly subscription.
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4) Thought for today: A new level of thinking
“No problem can be solved at the same level of thinking that created it. A new level of thinking is required.” – Albert Einstein.
All the best