Associate Programs Newsletter #557
I received a plea for help the other day from a new friend. His affiliate website looks good, but it's not making many sales.
He was looking for tips on how to increase his conversion rates.
When I studied his website I could see he's making a common mistake.
Perhaps you are, too.
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I don't want to embarrass my new friend, so I won't name him.
At first glance, his website looks OK.
It looks professional and credible. He's done careful research and also used his own knowledge and experience to write interesting, chatty, informative articles.
However, that's pretty much all he's done.
If YOUR site is like that, here's one thing you need to do to increase your conversion rate…
Change your mindset.
Do you think of yourself as a web publisher, a provider of good, reliable information, presented in a lively way?
If so, that's OK, but…
The affiliate's REAL job is a bit different. Your job is to Help People Decide What To Buy. Your job is to be their respected, trusted friend, recommending things they'll love.
For example, it might be OK to write an article describing an enjoyable trip to Paris.
But don't stop there. Don't leave your readers hanging in mid-air.
Instead, tell them how you got to Paris. Recommend the service you used.
Aim to make your preselling articles a slippery chute, giving helpful, friendly advice, leading the reader to a particular product or service you recommend. Make it easy for them to know where to click.
Here's another good option…
Instead of linking to just one product or service, provide a list of the top 3 products you recommend, with descriptions that help the reader decide which one is best for them.
Don't be afraid to sell
Last week, my 94-year-old mother-in-law used her iPad to buy one of Mike Geary's health ebooks. She hadn't been looking for a product to buy. She was just searching for information. Somehow, she ended up being yet another of Mike's customers.
Mike has sold more than a million ebooks, so if you want to know how to sell, it's worth while studying his processes.
If you think of yourself as a writer, not a sales person, you may have to learn to move out of our comfort zone. As an affiliate, you don't have to actually ask for the sale, but you DO need to make it really obvious which link you want your reader to click on next. Mike does.
Here's an example you can see in action. (He's selling his own product, not an affiliate product, but the principle is the same.)
Mike, in case you don't know, it the Truth About Abs guy.
One thing he likes doing is writing articles which gain attention by shocking or surprising people. Here's one, written a few years ago, which has been tweeted, shared and liked many thousands of times…
Are Whole Eggs or Egg Whites Better for You?
Scroll down to the end of his article, and you'll have no hesitation at all in knowing where Mike wants you to click next. (You have choices, but one link is much more prominent.)
He's done four things to make the link stand out:
Used a sub-heading, “Health Alert”.
Used a large font,
Added a graphic
The product he recommends isn't merely closely related to the content of his article. In fact, his article is a slippery chute leading you naturally to the product.
He comes across as a trusted expert, and then shows you what to buy.
Do you want to learn how to do this? Read on…
How to boost your sales
Want to write to sell?
Start by writing to PREsell.
“Make Your Content PREsell” is a classic free ebook that tells you step by step:
1. How to write to COMMUNICATE
2. How to develop your own “voice” with flair and substance
3. How to spin your site/business/SELF into a unique position
4. How to HONESTLY convince people to trust and like you.
This ebook is a true classic – very highly recommended.
Don't just read it. Study it and take it to heart. The ebook may be free, but the advice is priceless…
To increase your conversions, study this book and take notes.
Popular articles you may have missed
* Rob's decision to create his own products was a huge turning point…
* Christine's jewelry making hobby is now a lucrative full-time business…
* A squeeze page is Step One in Steve's 3-step business model…
* Are you new to affiliate programs?
Start here. It's the Affiliate Program Tutorial I wrote when our accountant began asking questions about how we earned our living – Updated 2013…
Thought for today: Start now
“Tomorrow becomes never. No matter how small the task, take the first step now!” – Tim Ferriss.
All the best