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Home Anchor text explained

Anchor text explained

Anchor text is the hyperlinked words on a web page – the words you click on when you click a link.

Here's an example, reciprocal links, in which “reciprocal links” is the anchor text.

Anchor text usually gives your visitors useful information about the content of the page you're linking to.

Here's why anchor text is so important…

It tells search engines what the page is about. Used wisely, it helps boost your rankings in search engines, especially in Google.

If you use “click here” as the words people are going to click on, you're telling people the page is about the subject “click here”. If you use “Part 2” as the anchor text, you're telling the search engines the page is discussing “part 2”.

You wouldn't want to rank highly for “click here” or “Part 2”.

Anchor text is so important that it's possible for a page to appear in the top 10 in Google's search results for a phrase which isn't mentioned anywhere on the page.

For years, blog publishers have had fun using “Google bombing” to get pages ranked highly for humorous phrases. If the phrase is obscure, only a handful of links will win the phrase a No.1 ranking. If it's highly competitive, hundreds or thousands of links might be needed.

In January, 2007, Google created an algorithm which reduced the impact of many prank Google bombs, but anchor text is still very important.

When asking other sites to link to your site, it's a good idea to provide them with the HTML code ready to cut and paste into their page. That way, you choose the anchor text.

However, if your site is all about purple widgets, you don't want only “purple widgets” to be used as the phrase in every link to your site. Over-optimizing anchor text like that would create an unnatural pattern.

In 2012, Google made major changes to its algorithm, penalizing websites and blogs that were “over-optimized”. It's now more important than ever that your linking pattern should look NATURAL. It's perfectly natural for a site to get links from other sites' recommendations, social media, guest posts, press releases, blog comments (including do-follow and rel=”nofollow links”, which don't pass PageRank), a few forums in your niche, and so on.

It's also natural to have a few links on other people's sites that say things like “click here” or “visit site” and simple links displaying your site's domain name or URL. What you DON'T want is to have a large concentration of one type of link.

You can use anchor text in:

  • External links – links from other sites
  • Internal links – links on your pages
  • Navigation maps
  • Links on your main page. A very important spot.

Remember that real live humans will read your links as well as search engines, so the words in your anchor text need to make sense!

UPDATED: July 25, 2012
Jun 6, 2005Allan Gardyne
Hot Niches Membership SiteHow to use A9 to generate business ideas
Comments: 227
  1. Jobs Abroad
    14 years ago

    Thanks for the simple quite very good info. Jobs Abroad

    ReplyCancel
  2. Insurance Comparison
    14 years ago

    I was recently offered some money to write an article and the company gave me some anchor text... had no idea what it was and you gave me the reply. Now I don't feel quite so stupid. Many thanks.

    ReplyCancel
  3. Myz
    14 years ago

    Wow i've never heard of google bombing before. After reading your description, i no longer feel like a miserable failure! thanks, guy, for the great free info!

    ReplyCancel
  4. SEOspring
    13 years ago

    That's a great explanation of anchor text Allan, thanks so much for the excellent reference material!

    ReplyCancel
  5. David
    13 years ago

    Thanks for explaining. I didn't know anchor text was so useful..
    http://ebooks4life.blogspot.com

    ReplyCancel
  6. Jones
    12 years ago

    Very helpful tips. Thnks.
    http://ecommerce-times.blogspot.com

    ReplyCancel
  7. mommyallehs
    12 years ago

    wow! now i know what is anchor text all about. it's very helpful. Thanks for sharing this article.

    ReplyCancel
  8. Wayne Thompson
    12 years ago

    Finally someone who can explain anchor text in a manner that can be understood. Thanks for your excellent article!

    ReplyCancel
  9. P.Vikas
    12 years ago

    Thanx a lot for such a nice and simplified explanation regarding Anchor text. It really helped me a lot to understand.

    ReplyCancel
  10. aleksman71
    12 years ago

    Nice explained,simple and short.

    Računalni

    ReplyCancel
  11. Herit Shah
    12 years ago

    That was really very very useful for blogger to get more readers and suscriber as well.

    ReplyCancel
  12. Jumaine James
    12 years ago

    Great Article! Thanks for the reference! This was more straight forward.
    http://linkbuilding1.blogspot.com/

    ReplyCancel
  13. Dakz
    12 years ago

    I must say you were spot on.. nicely explained.
    Please do check out the following
    http://www.ArsenalFC.co.nr

    ReplyCancel
  14. Frank
    12 years ago

    I just wrote an article about the anchor text issue that makes for a good additional reading if you please: http://vizualbod.com/articles/seo-how-important-is...

    ReplyCancel
  15. muthukkumaran
    12 years ago

    This article is what exactly i'm looking for! Thanks

    ReplyCancel
  16. Michael
    12 years ago

    Thank you for the simple answer I have been seeking.

    ReplyCancel
  17. thai
    12 years ago

    thanks for useful information.

    ReplyCancel
  18. Acting Classes & Workshops
    12 years ago

    Wow! Great advice, Thanks very much for your help!
    If anyone is interested in Screen Acting Classes or Workshops. Please feel free to click the tag above, or jump straight to the website:
    www.ScreenActorsOnline.com

    Cheers,
    Worldwide Screen Actors Online
    Screen Acting Classes and Workshops

    ReplyCancel
  19. Kirsti
    12 years ago

    Hi, that explains anchor texts perfectly. Thankyou

    http://vur.me/crunchbuster/eft

    irsti

    ReplyCancel
  20. Linda Zhao
    12 years ago

    Anchor text of my blog is "What to Write", is that good or all three words are just too common for all readers plus search engine? Thanks and have a good day!

    [You need to do some keyword research to find out what words people type into search engines. Have a look at KeywordWorkshop.com for reviews of keyword research tools. You can also use the free Google keywords tool. Allan.]

    ReplyCancel
  21. sara
    12 years ago

    Great Article
    Thanks. Thanks for your excellent article!
    http://bentpal.com

    ReplyCancel
  22. Jay Miller
    12 years ago

    I haven't paid much attention to anchor text in the past. I will not longer make that mistake. Thanks.

    ReplyCancel
  23. Kadmiel
    12 years ago

    Great Article
    Thanks. Thanks for your excellent article!
    http://livingoffpassiveincome.com

    ReplyCancel
  24. candice smith
    12 years ago

    hi the use of anchor text was real help to us
    http://migraineheadacherx.com
    Optical Migraines

    ReplyCancel
  25. candice smith
    12 years ago

    hi very useful
    http://migraineheadacherx.com
    Optical Migraines

    ReplyCancel
  26. James Berg
    12 years ago

    Thanks I will test this out

    ReplyCancel
  27. Bolsa de trabajo
    12 years ago

    Nice I dont know what is anchor text now i see it's very important to Google rankings

    ReplyCancel
  28. Kim Magrath
    12 years ago

    Hey Allan,

    Thanks for the very useful info on Anchor text. So simple yet so effective!

    Also, thanks for the referral to Sitesell. Best thing I've ever come across :)

    Kind Regards,

    Kim
    http://www.LivingInSmallHouses.com

    ReplyCancel
  29. Top search engines
    12 years ago

    Good advice here, you can use 2try4.com to multi search different results on all major search engines, why is this important? Well even if Google does not have you listed at all you may be listed in others such as from Yahoo, Dogpile, ATW, Clusty, Gigablast, Windows Live, AOL, Ask and MSN, the best Dogpile, MSN, Yahoo and AOL. Ironic but for two years I have created a growing but stable business stream on these two alone as a result !!!

    Andy

    ReplyCancel
  30. Background Check Made Easy
    12 years ago

    Wow. Now I understand the meaning of anchor text. that's why I search for my friend (google) for the word "what is anchor text" I received a good explanation. Two thumbs up for this information.

    Al Ardosa

    ReplyCancel
  31. Bisnis Internet
    12 years ago

    Hi, thanks for your explanation Allan, look I used it recently :D

    I'm Habibie, It's first time for me landing on your blog, I've start reading your post and I am so enjoying it. Thankyou!

    - habibie reza -

    ReplyCancel
  32. ameen
    11 years ago

    Good, thank you, my dear,

    ReplyCancel
  33. free stuff uk
    11 years ago

    Great info, thank you

    ReplyCancel
  34. Curepages.com
    11 years ago

    Thanks for sharing.

    ReplyCancel
  35. ZandS
    11 years ago

    Thanks !
    Great article. This will, help me promote my <a href="http://www.zandsdesign.ro">business</a>

    ReplyCancel
  36. chris
    11 years ago

    Yes this is what is a "marketing and seo advertising trick" very well explained but all we have to do try it out and "read more"

    ReplyCancel
  37. gaby317 @ Starting Fresh
    11 years ago

    thank you - this is so helpful. none of this had occurred to me before.

    ReplyCancel
  38. Kevin
    11 years ago

    Is there a way to use anchor text, or something similar for SEO, but you want different text to appear on your website? For example, in our case, we have a "Home" link at the top of each web page. That's not very helpful with SEO :( and ideally we'd like to link it to the keyword "talk radio" but still display "Home" on the webpage.

    Any suggestions?

    [For internal links, you could use links that say "Talk radio - HOME". That gets the keyword in the link but also lets people know it's a link to the Home page. Allan.]

    ReplyCancel
  39. WheretofindWealth
    11 years ago

    Thanks for the info, I had no idea how important anchor text actually was and I didn't really use it much on my site. I am now making amendments and making full use of your information.

    Thanks

    ReplyCancel
  40. Payday
    11 years ago

    Good information! Thanks for explaining about the 'anchor' text.

    ReplyCancel
  41. Yorkie
    11 years ago

    Thank you for sharing great information. Just what I needed.

    ReplyCancel
  42. IJ Styles
    11 years ago

    Very well explained.. just as what I need.. Thanks!

    ReplyCancel
  43. ameen
    11 years ago

    thanks

    ReplyCancel
  44. Dee
    11 years ago

    Will Start working on this myself, thank you

    LavaComp, Home of <a href=

    ReplyCancel
  45. sribharath
    11 years ago

    thank u very much .. good info

    ReplyCancel
  46. Andy
    11 years ago

    I can see some changes

    www.lavacomp.co.uk

    ReplyCancel
  47. swagat
    11 years ago

    This is what I was looking for. thanks.
    I just want to know, whether leaving your links in comments increase your PE or not.
    Anyone?
    http://tech-feast.blogspot.com/

    [PE? I assume you mean PageRank? To answer that question, do research on do-follow and no-follow links. Most blogs use no-follow links. Allan.]

    ReplyCancel
  48. Matthew
    11 years ago

    This is really helpful information. I've had my UK Telematics Online website up for almost four years and need all the seo advice I can get.

    Matthew
    http://www.uktelematicsonline.co.uk

    ReplyCancel
  49. cj darby
    11 years ago

    thanks for the info . this was very useful www.caramelcraze.com

    ReplyCancel
  50. apdd
    11 years ago

    great post, thank you for info
    www.apdd.co.uk
    <a href="http://www.apdd.co.uk">epc</a>

    ReplyCancel
  51. james fynn
    11 years ago

    This is really new to me. I tested the anchor text link and I came around 80th page on Google.I think this, crossed with backlink building, will put any site on first page. It can't fail!

    ReplyCancel
  52. Mike
    11 years ago

    Thanks for the informative article.

    You can freely use Googles Keyword tool to find out what to anchor text.

    Thanks,
    www.warrior-spirit.com - Marketing Made Easy

    ReplyCancel
  53. Michigan Auto Insurance
    11 years ago

    I really wanted to find a tool to find places that will take anchor text links, but great article. Nice read.

    ReplyCancel
  54. charles rinehart
    11 years ago

    A really great site with excellent info. I learned a lot. Thanks a bunch.

    ReplyCancel
  55. Guaranteed High Ranking Websites
    11 years ago

    Your explanation of Anchor Text could not have been done better! Hats off to you... You help make our job much easier at DiscoveryTowers.com

    ReplyCancel
  56. Realizare site web
    11 years ago

    Finally a very good article about anchor links. Thanks.

    ReplyCancel
  57. Buy Websites
    11 years ago

    I think your article about anchor text links was well written and very informative. Kudos on your post.

    ReplyCancel
  58. TTF Productions
    11 years ago

    We're working to optimize two sites right now. One's launching soon and the other's been around for a bit. The explanation about anchor text should help us increase our Google ranking. Thanks for the information.

    ReplyCancel
  59. watch tv shows online
    11 years ago

    Hi, Thanks for the article. Do I need to build links concentrating on a single anchor text or multiple ones?

    [You want things to look natural to search engines. It's natural to have a variety of different anchor text so that's what you should have. Allan.]

    ReplyCancel
  60. Las Vegas lawyer
    11 years ago

    Do internal anchor links hold the same weight as external ones?

    [I don't know. However, try to see it from Google's point of view and that should give you a powerful clue. If I were designing a search engine, I'd give more weight to external links because, as Google says, they're like a vote for a site. You need both external and internal links. Allan.]

    ReplyCancel
  61. Seo Guide
    11 years ago

    Thanks for sharing this useful information. SEO beginners will benefit from it.

    ReplyCancel
  62. Mac Barlow
    11 years ago

    Great article! Thanks for explaining this in simple terms.

    ReplyCancel
  63. Chingy
    11 years ago

    Absolutely great info!
    Thanks so much

    ReplyCancel
  64. Ennoed
    11 years ago

    Thanks a Zillion. As a novice blogger, the simple form of explaining makes so much sense now. circleside.blogspot.com and etacude.blogspot.com will be so much better as of now...

    ReplyCancel
  65. Upul
    11 years ago

    Very useful article. Yet another reason for lower positioning than expected for key words in srilankatailoredtours.co.uk search. Cheers.

    ReplyCancel
  66. Steven Roddy
    11 years ago

    Thanks for the insight...I agree with Jenn! Finally!

    ReplyCancel
  67. WebTraffic
    11 years ago

    Excellent way of writing this out. Knew about anchor text but wanted to make sure. Thank you.

    ReplyCancel
  68. Free browsing
    11 years ago

    You are cool guy, thanks for the nice post

    ReplyCancel
  69. Gadgets Guru
    11 years ago

    Great explanation, very clear. Thanks.
    www.gadgetsgiftideas.com

    ReplyCancel
  70. Dave W
    11 years ago

    I have my own website at www.djwooddesigns.com that I started back in April of this year but can't get any page ranking. So, I am out spending the time surfing for easy to understand information on what I need to do to raise my page ranking. You write easy to understand articles!

    ReplyCancel
  71. Glennys/admin
    11 years ago

    [Hi Dave. Don't forget you can always ask questions in our friendly forum. The people who use the forum are usually very happy to share experiences and answer questions. See the link at the top of the page. -- Glennys]

    ReplyCancel
  72. FullStock
    11 years ago

    Thanks for the tips, I need to get this implemented.

    ReplyCancel
  73. icysprinkle
    11 years ago

    yay I'm 100th. very useful, better explained than wikipedia.

    ReplyCancel
  74. mart
    11 years ago

    I understand now, thanks for a laymans explanation!

    ReplyCancel
  75. Fabric Blinds
    11 years ago

    Anchor text is one of the most important parts of llink building. As the article rightly says, "anchor text tells search engines what the website is about".

    ReplyCancel
  76. Sell My House Doncaster
    11 years ago

    Allan I notice your original article was written in 2005 with an update in 2007. Is anchor text still important?

    Paul

    ReplyCancel
  77. Veronica
    11 years ago

    Thank for the explanation! You could'n have explained it ant simpler.

    Veronica

    ReplyCancel
  78. Alan
    11 years ago

    I had no idea what anchor text was. Thanks for the update

    Alan
    http://www.velocitags.com

    ReplyCancel
  79. Alan
    11 years ago

    Thanks for the info.

    ReplyCancel
  80. techman
    11 years ago

    OK, help! Somewhere I missed something like how do you get the anchor text into the blog your writing. Do I have to insert code as I am writing or what? As you can tell I don't no much about programming. Thanks for any help.

    ReplyCancel
  81. Glennys/admin
    11 years ago

    Hi,

    You don't need to know programming to insert anchor text. Depending on the system you're using you may have an "insert link" button which will automatically convert an URL into a clickable link. If not, simple html does the trick. This is a good site which sets things out very clearly: http://www.htmlgoodies.com

    I hope this helps. - Cheers, Glennys

    ReplyCancel
  82. shannon
    11 years ago

    I love the internet, information just flows so freely.
    Thanks,
    Shannon

    ReplyCancel
  83. easy street
    11 years ago

    What would happen if i used the same anchor text over and over again?

    ReplyCancel
  84. OCS
    11 years ago

    Thanks Allan, great tips and thorough explanation.

    ReplyCancel
  85. calvin
    11 years ago

    I found that when I wanted more information the links provided me with what I was looking for.
    I would like to add something that might get into that 101 list, if you think it worthed.
    Great ideas and tips. I

    ReplyCancel
  86. cheap logo design
    11 years ago

    Very nice....I searched about anchor text on google and got your site at first place...And to be honest its very clear to me now about anchor text...

    thanks for great article..

    ReplyCancel
  87. Enigma
    11 years ago

    The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.
    This begs the question: What info should your website contain that will
    bring people back frequently and regularly to your site?
    For a sports site, it used to be things like realtime scores.

    ReplyCancel
  88. Jamus McKenna
    11 years ago

    I have heard it mentioned in my current circle a lot but no one mentioned what it is.

    Thanks or the great information.

    ReplyCancel
  89. Lyndon Irvine
    11 years ago

    Hi Allan, Thanks for the informative post. Just found myself wondering about anchor texts and looked it up on Google. Boom. There you were ready to explain it to me in simple layman's terms. Awesome. Thanks a mill

    ReplyCancel
  90. SonicBass
    11 years ago

    Thanks very much, quick simple and to the point explination.
    http://www.sonicbass.co.uk

    ReplyCancel
  91. Anon
    11 years ago

    I have been referencing this frequently. Thanks for the help.

    ReplyCancel
  92. Free Paid Surveys
    10 years ago

    This is some very good information about anchor text. I have been going about it the wrong way for some time now, however after coming here and seeing your post I have changed my ways. Thanks for all you do.

    ReplyCancel
  93. Portable Digital Recorders
    10 years ago

    This is great info, as a newbie I've been putting "Click here" or the actual address of my site as anchor text. thanks!

    ReplyCancel
  94. Portable Digital Recorders
    10 years ago

    Great info! As a newbie to this internet marketing stuff i haven't been using anchor text very well! thanks!

    ReplyCancel
  95. 2010 World Cup Live
    10 years ago

    Thanks for sharing this anchor text info with us. I have discovered a problem with comment anchor text though. Low approval from webmasters if you enter your anchor text keyword in the name box.

    ReplyCancel
  96. Magician London
    10 years ago

    Thanks for the tips

    ReplyCancel
  97. Magician in London
    10 years ago

    Does it matter how many words I have in?

    ReplyCancel
  98. mikelowe
    10 years ago

    If you go too long tail you'll head into no mans land. Try and keep your anchor text focused and descriptive. 2 - 4 words is ideal.

    ReplyCancel
  99. Magician in London
    10 years ago

    Great. Some people link to me like this 'Alan Hudson - Close up magician in London' - I got the feeling this doesn't really help with my mission of getting 'Magician London' to the top

    ReplyCancel
  100. Garage Remote Control
    10 years ago

    Thanks for the tip. That was very informative.

    ReplyCancel
  101. Rap beat maker
    10 years ago

    Dont forget to rotate your anchor text.

    ReplyCancel
  102. No Contract Cell
    10 years ago

    Fantastic post Allan, would you say this is still relevant for 2010 or have things changed a lot since you wrote the post? Thanks

    ReplyCancel
  103. Steve Duval
    10 years ago

    Love the article on anchour text. Such good information

    Thanks.

    Steve Duval

    ReplyCancel
  104. SEO Madurai
    10 years ago

    Excellent delivery information about Anchor text links from this post. Thanks!

    ReplyCancel
  105. internet and computer
    10 years ago

    Love this kind information, it should be use in my SEO technique.

    ReplyCancel
  106. become a stripper
    10 years ago

    Don't forget to ping the anchor text after it is posted.

    ReplyCancel
  107. Lisa Davis
    10 years ago

    Wow that

    ReplyCancel
  108. Baccarat411
    10 years ago

    I will be using your anchor text tips on my site. Thanks!

    ReplyCancel
  109. London Magician
    10 years ago

    How many different anchor text should link back to a page would it look odd if you only use one?

    ReplyCancel
  110. Magicians London
    10 years ago

    Also will swapping your keywords around effect your ranking?

    ReplyCancel
  111. Dulakshi
    10 years ago

    Excellent piece of Explanation on Anchor text .. !
    Thanks a lot ..

    ReplyCancel
  112. Allan Gardyne
    10 years ago

    When other sites voluntarily link to a page on your site, the words they choose - the anchor text - normally varies quite a bit, with most people simply choosing to use the page title exactly. So when you link from other sites to a page on your site, do the same - use a variety of keywords in your links, but mainly use the anchor text you want that page to rank well for.

    If you have a 100 links you'd probably expect to see the page title and two or three phrases occurring over and over again, with a smattering of other keywords. Just a guess, but I expect some sort of 80:20 rule applies, just as it does to most aspects of our lives.

    ReplyCancel
  113. Allan Gardyne
    10 years ago

    If you DON'T swap the keywords around in your anchor text, if you use exactly the same anchor text in every link to one page, you're creating unnatural linking which looks as though it's done for SEO purposes.

    Imagine you're a Google engineer... it would be easy to spot such unnatural link patterns and penalize sites that have them.

    ReplyCancel
  114. Water Purification
    10 years ago

    Excellent article! helped me with my site thanks well written and easily understood. Many thanks.
    Jack

    ReplyCancel
  115. Sandra From Diet Center
    10 years ago

    Thanks for explaining. I didn't know anchor text was so useful.

    ReplyCancel
  116. george
    10 years ago

    thank you so much for the great explanation. I could never quite work out the anchor text thing, now it's fairly clear

    ReplyCancel
  117. Burn Belly F
    10 years ago

    Hey, thanks for the information. I didn't know how important it was.

    ReplyCancel
  118. <a href=
    10 years ago

    Thanks for the information, I've been learning about backlinking and how to use anchor text. But this has cleared it up for me.

    ReplyCancel
  119. Hannah Bickley
    10 years ago

    Thanks for this, it has really helped me!

    ReplyCancel
  120. Bankruptcy Records
    10 years ago

    does anchor text work if I use it as my name in a blog? Please anyone answer.

    ReplyCancel
  121. <a href=
    10 years ago

    Anchor text is important for link building which optimize a blog to get its position in search engine.

    ReplyCancel
  122. Private Serevrs Top 100, 200
    10 years ago

    Hey, thanks for the information. I didn't know how important it was.

    ReplyCancel
  123. jameshoza
    10 years ago

    Thanks, your article is great.

    ReplyCancel
  124. Anglie Brighton
    10 years ago

    Nice post

    ReplyCancel
  125. Robert Brandt
    10 years ago

    Excellent job of speaking in plain and understandable English!

    ReplyCancel
  126. adrian
    10 years ago

    thank you for your discussion on anchor texts. av been confused about what it is but now i understand better.

    ReplyCancel
  127. Seo Hit
    10 years ago

    Great article and Good job...

    ReplyCancel
  128. gaming top 100
    10 years ago

    Thanks, your article is great.

    ReplyCancel
  129. St Jude Prayer
    10 years ago

    Good work. Thanks for the info.

    ReplyCancel
  130. IT Recruitment Agency
    10 years ago

    I've just come across this website, very useful tips indeed.

    ReplyCancel
  131. windows activation key
    10 years ago

    Thanks for a sweet article,very informative.. we will sure be back for more.It is wonderful right here. good research. I've been searched this kind of information for quite a while. thanks

    ReplyCancel
  132. mike
    10 years ago

    Thanks for the quick and easy explanation. Looks like I need to really think about where I'm putting my links in my text. Great website by the way.

    ReplyCancel
  133. mike
    10 years ago

    Great explanation and I need to really consider this from now on. Great Website

    ReplyCancel
  134. AprilMorn
    10 years ago

    Thanks for the article. I'm a newbie and after reading this I went back to my blog/website and updated all my "anchor text" wording. I hope this will be helpful to me.

    ReplyCancel
  135. clenbuterol
    10 years ago

    Thanks for this, I've been learning about backlinking

    ReplyCancel
  136. John
    10 years ago

    Many thanks, some good stuff here

    ReplyCancel
  137. John Garrett
    10 years ago

    Thanks for the ideas!

    ReplyCancel
  138. patio king
    9 years ago

    great bit of information for us web site newbies

    ReplyCancel
  139. Jalal miah
    9 years ago

    GreAt advice and brilliance I am new to this, so the way you explained things was brilliant.

    ReplyCancel
  140. Randal Forbes
    9 years ago

    Yep almost all the anchor texts are the same ... i will have to change them i guess. Thank you Allan. I hope I return to previous traffic sooner than some say ( 4-5 months even a year).

    ReplyCancel
  141. Rick
    9 years ago

    No question backlinks work, enough so that many marketers even pay for them. It would be interesting to compare the results of those paid vs. unpaid.

    ReplyCancel
  142. Allan Gardyne
    9 years ago

    When other sites link to you, are they all using the same anchor text? If so, that would look unnatural to search engines. So it's a good idea to have sites linking to you use a variety of keywords.

    ReplyCancel
  143. Liam Duffy
    9 years ago

    nice clear guide, thanks..

    ReplyCancel
  144. joy
    9 years ago

    I didn't realize that anchor text could have that kind of impact on your ranking. Thanks

    ReplyCancel
  145. Smart Small Business Ideas
    9 years ago

    Your website is excellent Allan and your praise of SBI is right on the mark!

    ReplyCancel
  146. Randal Forbes
    9 years ago

    Hey guys something strange happened to me.I have a wordpress site. It is almost one year old and i wasn't doing so much Search Engine Optimization. Recently my traffic got so bad and it went down so fast. I read that maybe I have received Google-50 penalty wich has something to do with the anchor texts and that I have to de-optimize them. Do you have some ideas about that.

    ReplyCancel
  147. wink2date
    9 years ago

    Great article many thanks

    ReplyCancel
  148. Allan Gardyne
    9 years ago

    Hi Mike

    Yes, even though Google now uses hundreds of factors when ranking sites, anchor text is still important, because it helps tell search engines the topic of your site.

    Internal links are definitely still important, because they show search engines what you think are the important pages on your site.

    No, reciprocal links aren't best. It's much more useful if you can get one-way links to your site from inside relevant articles.

    ReplyCancel
  149. Allan Gardyne
    9 years ago

    HTMLGoodies.com is a good site for learning about HTML.

    For more tips, check out the "Related links" at the bottom of the above article.

    ReplyCancel
  150. Software online de gestion reservas
    9 years ago

    How can I make internal links with anchor text?

    How can I use Anchor text to drop some links in other sites to my site?

    ReplyCancel
  151. Nottingham Magician
    9 years ago

    This was a great article and something I'm unfamilar with. It doesn't always work though as I have tried using anchor text a few times with my site http://www.magicduncan.co.uk

     

    ReplyCancel
  152. ranmod open directory
    9 years ago

    thanks allan. thats a pretty decent explanation of anchor text

    ReplyCancel
  153. Allan Gardyne
    9 years ago

    Yes, anchor text is still very relevant today.

    ReplyCancel
  154. r martins
    9 years ago

    Thanks for the explanation. Please tell me if anchor text is still relevant today with google optimisation.

    ReplyCancel
  155. Olly Ferns
    9 years ago

    Great article! I'm trying to learn about SEO. Articles like these really work. Thanks!

    ReplyCancel
  156. How to get more Facebook Likes
    9 years ago

    I was recently offered some money to write an article and the company gave me some anchor text... had no idea what it was and you gave me the reply. Now I don't feel quite so stupid. Many thanks.

    ReplyCancel
  157. Ashton
    9 years ago

    Thanks for the great article, i couldn't work it out from the wiki or the other websites but this makes it really clear, thanks again

    ReplyCancel
  158. Nottingham Magician
    9 years ago

    A great site with some real food for thought! I've always struggled with anchor text but this has made things clearer! Thank you.....

    ReplyCancel
  159. Craig Lewis
    9 years ago

    This was the straight forward explanation I was looking for! Thanks for the info! Gives me a way to get people pointed to my website!

    ReplyCancel
  160. Efoghor Joseph Ezie
    9 years ago

    This is one of the subjects that a lot of people really don't understand properly before trying to apply it.  Because they are in a hurry to improve their blog ranks, they misapply them.

    <a href="http://www.bizsuccessguide.com">Anchor Text</a> is supposed to be specifically to create a back link to your blog or website; and the keyword which you want to rank for has to be embedded inside it. It should not be left empty or be used to link meaningless keywords to your site.

    ReplyCancel
  161. Cheap Accountant
    9 years ago

    Great information and a huge help in understanding anchor text. A novice like myself will greatly benefit from this article.

    ReplyCancel
  162. Ron
    8 years ago

    Getting rank in Google has been for some of our keywords.  Thanks for the tip on anchor text.

    ReplyCancel
  163. Sonia Lewis
    8 years ago

    Interesting article but still slightly confused. If I place an anchor text on http://pinkcoconutice.webuda.com named competitions and link competitions to http://pinkcoconutice.webuda.com/competitions.html would that give me more sway on my home page or my competitions page?

    ReplyCancel
  164. Allan Gardyne
    8 years ago

    Hi Sonia, Links within your website help the page you link to, in this case your competitions page.

    ReplyCancel
  165. Anthony Taylor
    8 years ago

    Thanks for that. It seems so obvious after you read it. Now I'm going to go back and change all my "click here" links.

    Much appreciated!

    ReplyCancel
  166. Allan Gardyne
    8 years ago

    Hi "Sample Packs", Excellent point. I've updated the article, saying:

    In 2012, Google major changes to its algorithm, penalizing websites and blogs that were "over-optimized". It's now more important than ever that your linking pattern should look NATURAL. It's perfectly natural for a site to get links from other sites' recommendations, social media, guest posts, press releases, blog comments (including do-follow and rel="nofollow links", which don't pass PageRank), a few forums in your niche, and so on.

    It's also natural to have a few links on other people's sites that say things like "click here" or "visit site" and simple links displaying your site's domain name or URL. What you DON'T want is to have a large concentration of one type of link.

    ReplyCancel
  167. Sample Packs
    8 years ago

    Great tips but surely to appear truly natural, one should have a few 'click here's' or 'visit site' ? 

    ReplyCancel
  168. Neil Keegan @ Load Cells
    8 years ago

    Thanks for explaining all about anchor text, it all makes sense now!

    ReplyCancel
  169. cheap accountants
    8 years ago

    Thanks for this great advice and I'll take note about what you've said about Google in 2012, I didn't know this.

    ReplyCancel
  170. Lara
    8 years ago

    Thanks for the info regarding Anchor text and what and how it helps with seo profiling.

    <a href="http://www.bellesofmayfair.co.uk/all-girls/london%20escorts">London escorts</a>

    ReplyCancel
  171. steve
    7 years ago

    The changes Google makes have not affected my sites that have natural links. But no question, links for links sake are no longer the game.

    Thanks for the good read.

    ReplyCancel
  172. Xavier
    13 years ago

    This article is what exactly i'm looking for! Thanks! I'll dig this site!
    TechNov Blog
    http://www.technov.blogspot.com

    ReplyCancel
  173. Steve Beaumont
    12 years ago

    Great article, giving a good explanation of anchor text.
    http://www.privatelabelrightsmastery/10freearticle...

    ReplyCancel
  174. Southeast Georgia e-Shoppe
    12 years ago

    Great Article
    Thanks.
    http://www.sgaeshoppe.com

    ReplyCancel
  175. Mike
    12 years ago

    Ok now I'm starting to understand it. Thanks for the explaination.

    Good reading
    http://www.biodieselkitblog.com/

    ReplyCancel
  176. InvoTech Engineer
    12 years ago

    thank u so much 4 dis article. i hope it'll help me lot 2 improve in d SEO field.

    - www.invotechengineers.com/web

    ReplyCancel
  177. YourDesign
    12 years ago

    Good work!

    YourDesign - Way To The Future
    http://www.yourdesign.ifastnet.com
    CAD Service Cam Service Drafting Service Engineering Service

    ReplyCancel
  178. stuart
    12 years ago

    Thanks for that!!

    http://www.coffeemerchantsltd.com

    ReplyCancel
  179. Ledige stillinger
    12 years ago

    This make sense. Thanks !

    ReplyCancel
  180. Admin
    12 years ago

    Thanks for the clarity!!

    ReplyCancel
  181. Senseo Coffee Pods
    11 years ago

    great info

    ReplyCancel
  182. gerard
    11 years ago

    Good information

    ReplyCancel
  183. Mark Richards
    11 years ago

    Allan:

    Thank you for the informative description. My mentor who helped me set up a WordPress blog sent me some sites to get backlinks, and in his instructions said to join the site, make a profile and put your Anchor Text in. Now that I know what he's talking about, I should start creating some anchor text.

    ReplyCancel
  184. Junaid
    11 years ago

    Great ideas

    ReplyCancel
  185. Junaid
    11 years ago

    Awesome article

    ReplyCancel
  186. Anon
    11 years ago

    Thanks for the explanation. Very simple, great info for the newly initiated to SEO

    ReplyCancel
  187. Tim
    11 years ago

    Why can't other articles be as well written and easily understood as this. Many thanks.

    ReplyCancel
  188. Ajijic Real Estate
    11 years ago

    Do someone knows good places to link building without no follow?
    Thanks

    ReplyCancel
  189. Raghu
    11 years ago

    Thank you,

    Good Informarion.

    ReplyCancel
  190. ameen
    11 years ago

    Thank you for the informative

    ReplyCancel
  191. Webmaster
    11 years ago

    Very informative Article and to the point.
    http://www.pupsearch.co.uk

    ReplyCancel
  192. Sean Durrant
    11 years ago

    Thanks for this Allan obviously a lot of peole have found it very helpful.

    ReplyCancel
  193. online games
    11 years ago

    thanks a lot for good article

    www.gamesonlinze.com

    ReplyCancel
  194. Inga
    11 years ago

    Hello Allan,
    This article made everything very clear to me, thank you:) As I study for the exam right now, I truly needed words that are understandable and clarifying for me.
    But I still have a question, maybe you could direct me on a specific website, where I could read about it:
    You wrote: "When asking other sites to link to your site, it's a good idea to provide them with the HTML code ready to cut and paste into their page. That way, you choose the anchor text."
    ....So the question is: How can I do this, I mean, how can I make this HTML code? I am so dumb about creating HTML codes, but I learn quickly:)
    Thanks again:)
    Inga

    ReplyCancel
  195. fadly
    11 years ago

    thanks for the tips,..will do it right away !!

    1stophousing.com

    ReplyCancel
  196. dany it is good toknow
    11 years ago

    It is good to know.

    ReplyCancel
  197. Jenn B
    11 years ago

    Finally an easy answer to understand.

    ReplyCancel
  198. Nicole
    11 years ago

    I really enjoyed reading your explanation and just had to use it as a reference in my latest blog post. Thanks for making it so easy for others to understand!
    www.matchedmarketing.com/blog

    ReplyCancel
  199. Quinlan UX
    11 years ago

    As someone who is taking in every bit of SEO information I can, It is very nice to get something that is so important and presented in such an easy to understand way.

    ReplyCancel
  200. Integrated Solutions
    11 years ago

    Hi Allan,

    Thanks for the post. It really works.

    ReplyCancel
  201. John
    11 years ago

    Some top tips, thanks. I've been using lots of SEO in the site I work on.

    www.juicyexeter.co.uk

    ReplyCancel
  202. Mike Mousicos
    11 years ago

    You spend money on programs from the Gurus only to find valuable information like this for free and it's explained better. Great stuff, thanks.

    ReplyCancel
  203. Mike Mousicos
    11 years ago

    You spend lots of money on programs/schemes and the gurus don't tell you this, yet you get it here for free and it's better explained too!
    Great stuff, thanks.

    ReplyCancel
  204. IntegratedS
    11 years ago

    Hi Allan,

    I am also thinking of putting an anchor text for the on page optimization...As rest changes have been changed only anchor text part has been left out..

    Best

    ReplyCancel
  205. vivek
    11 years ago

    Its realy usful artical it realy provid good information to newbie
    i appricate thank to u

    ReplyCancel
  206. Vicky
    11 years ago

    Thanks for this explanation on how to use anchor text. This is just what I have been looking for.

    ReplyCancel
  207. WSL
    11 years ago

    Great info here, thanks.

    Would it help to put an Anchor Text on one of my own secondary web pages that links to my primary Home page?

    ReplyCancel
  208. UncleSam
    11 years ago

    Useful information, thanks for sharing.

    ReplyCancel
  209. provillus
    11 years ago

    Some people say overuse of building links through anchored texts might lower down your ranking.

    ReplyCancel
  210. Ankur
    11 years ago

    Thank you for bringing this information out into the open.
    Thank you for your articles!
    With this article you provide great insight in the matter of google penalties.
    Sometimes it is hard to figure out what

    ReplyCancel
  211. Robbie
    11 years ago

    Very useful tips, though a few more examples of good anchor text would be helpful (not just the bad anchor text examples). They'd be particularly helpful if we knew the keywords on which a sample article might be written versus the keyword or words that would go well with such an article.

    ReplyCancel
  212. Jimmy
    11 years ago

    Very Useful Article. Thanks for the post

    ReplyCancel
  213. Brisbane Accountant
    10 years ago

    Thanks for the infomation on anchor text this will help my with my backlinkg

    ReplyCancel
  214. Brisbane Accountant
    10 years ago

    That's what I thought also Dianne, learn off a master instead of a "guru".

    ReplyCancel
  215. Tammy
    10 years ago

    WOW great information

    ReplyCancel
  216. Xubayr
    10 years ago

    Wowwwww thanx man!!!!
    i never knew anchor text is so important...
    i would do it ryt away.. thanx again ...

    ReplyCancel
  217. rasiya
    10 years ago

    Thanks Now i know what is Anchor test ..thanks...

    ReplyCancel
  218. Ed mcklee
    10 years ago

    Great article on how to use anchor text.

    ReplyCancel
  219. bissell proheat
    10 years ago

    Thanks for your information..and thanks for other comments also..share good information with everyone..

    ReplyCancel
  220. Dianne
    9 years ago

    Hey Dude, apparently you know what you're talking about. Your site was in the top 4 on page one when I went looking for an explanation for anchor text. Excellent job. I learned something. Thanks!

    ReplyCancel
  221. Crystal Bullseye
    9 years ago

    Hi, Allan,
    You make this sound really easy! - Many thanks!!

    Crystal Bullseye
    (who is already less worked up about getting her first press release out)

    ReplyCancel
  222. Bradley Poole
    9 years ago

    Hey Allan,

    Thanks for the great post. I have a much better understanding of what anchor text is now. Slowly learning everything and it is well explained posts like this that help new marketers like me.

    Brad

    http://www.networkwithbradleypoole.com

    ReplyCancel
  223. Promo Team
    9 years ago

    Anchor text is very important in

    <A HREF="http://www.promoteamsrbija.rs/internet-marketing/seo-optimizacija.html">SEO optimization</a>

     

    ReplyCancel
  224. John Marsh
    9 years ago

    Great article, has helped me to understand the purpose of Anchor Text. From here I will be able to use this information on my site to gain extra links. Like your website a lot. Cheers

    ReplyCancel
  225. Mike
    9 years ago

    Let me just say that this article really made sense and it's very well explained. I know that google constantly changes how they index so I'm curious if this is still relevant in 2011. Also, are internal links anywhere as helpful for good results as external links? And is it accurate to assume that reciprocal links are best?

    ReplyCancel
  226. smurf universe
    5 months ago

    Now, i get cleared my point about Anchor tag. thank you for explaining.

    ReplyCancel
  227. Adam Smith
    5 months ago

    amazing explanation. i like the way you said. and my doubts are solved.

    ReplyCancel

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Allan Gardyne

Affiliate marketing veteran, entrepreneur. Founder of AssociatePrograms.

15 years ago 227 Comments Search Engine TipsSearch Engine Tips196
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