Affiliate manager Gordon Penza has written a new manual for affiliates.
It has some good points and some bad points.
This is not for everyone so I'll tell you about it and you can make up your own mind.
Gordon manages the successful Uniblue affiliate program, so he's in a good position to see a wide range of affiliate websites – all the way from very successful to absolute duds.
Part of his book is a cautionary tale of two affiliates – Daniel and Jeff – one successful and one not. It's a very powerful way of teaching affiliates what they should be doing and what they shouldn't.
On page 34 he describes how the affiliate who's a “failure” is averaging a profit of $200 a month. I know affiliates in countries such as Romania and the Philippines who would be absolutely delighted if they could earn $200 a month so easily.
Gordon introduces the reader to affiliate marketing and covers such topics as choosing a niche, getting a domain name, designing and building a website, finding products to promote, newsletters, and so on.
Most of the 320-page Affiliate Insider is made up of interviews with 30 leading affiliate industry experts.
It contains many valuable insights and strategies. The people interviewed really are “insiders”.
It's useful to see the tips coming from such a wide variety of sources.
However, Gordon brushes very lightly over the extremely important topics of website promotion and search engine optimization. By almost ignoring them, he gives the impression that he thinks they're not important.
Page 171 quotes a highly successful affiliate: “…it's easy to promote online.”
Many affiliates will read that and wish Gordon had asked for more details.
That's a major problem with a book written in a Q and A format.
The author could have enhanced the book greatly if he'd gone back to the people he interviewed and asked them to explain and elaborate on various interesting comments they've made.
So the book has some faults. It's a not a complete how-to manual for affiliates.
If you've never bought an affiliate marketing book, you'd be better off starting with with a very good one written by Rosalind Gardner. It contains step-by-step instructions.
If you already have a good affiliate manual and you're looking for more points of view, you'll find many valuable insights and strategies in Affiliate Insider.
If you're good at examining successful websites and learning from them, you'll want to study some of the successful affiliate sites discussed.
One of them gets 120,000 unique visitors a DAY. Wow!