• Home
  • About Us
  • Advertising opportunities
  • Contact Us

Associate Programs

  • Articles16 Yrs of Expert Advice
    • Advanced Articles
      • Branding
      • Business Partnerships
      • Conversion Rates
      • Datafeeds
      • Employees
      • Geo-Targeting
      • Interactive Websites
      • List Building
      • Membership Sites
      • Outsourcing
      • Super Affiliates
      • Visitor Created Content
      • Web Video
      • Your Own Program
        • Affiliate Program Management
        • Recruiting Affiliates
    • Affiliate Resources
      • Affiliate Blogs
      • Affiliate Networks
      • Affiliate Tools
      • Affiliate Training
      • Books And Courses
      • FREE Marketing Courses
      • Free Software
      • Merchant Resources
      • Recommended Newsletters
      • Research Competitors
      • Residual Commissions
      • Tracking
    • Beginners Articles
      • Affiliate Marketing Success Stories
      • Affiliate Training
      • Building A Website
        • Web Content
        • WordPress Plugins
      • Business Training
      • Getting Started
        • Business Ideas
      • Getting Traffic
        • Link Building
        • PPC Advertising
        • Search Engine Tips
        • Social Media
      • Goal Setting
      • Monetizing A Site
      • Motivation
      • Time Management
      • Writing Tips
    • Intermediate Articles
      • Blogs
      • Buying Advertising
      • Ebook Publishing
      • Ezine Publishing
      • Getting Publicity
      • Improving Sales
      • RSS
      • Squeeze Pages
      • Video
    • News
    • Product Reviews
      • AdSense
      • Affiliate Manuals
      • Autobiographies
      • Blogging
      • Content Packages
      • Keyword Research
      • Link building
      • PPC
      • Product Creation
      • Search Engine Optimization
      • Site Building
      • Traffic generation
      • Useful Newsletters
      • Useful Tools
    • Newsletter Archive
      • 1998 Newsletters
      • 1999 Newsletters
      • 2000 Newsletters
      • 2001 Newsletters
      • 2002 Newsletters
      • 2003 Newsletters
      • 2004 Newsletters
      • 2005 Newsletters
      • 2006 Newsletters
      • 2007 Newsletters
      • 2008 Newsletters
      • 2009 Newsletters
      • 2010 Newsletters
      • 2011 Newsletters
      • 2012 Newsletters
      • 2013 Newsletters
      • 2014 Newsletters
  • Recommended ResourcesThe Actual Tools and Resources I Use
  • Affiliate Program DirectoryFind Affiliate Programs to Promote
Home 4 Dos and Don’ts when Running Your First Facebook Ad

4 Dos and Don’ts when Running Your First Facebook Ad

When it comes time to scale your business or to find your first set of customers, one of the avenues you'll be deciding to use is Facebook.

And let me tell you that Facebook is awesome!

With over one billion active users, super detailed interest targeting, and the ability to upload customer lists, it's become the go-to place for businesses and affiliate marketers to find customers.
Facebook is also a difficult plce to run successful ads without prior experience, with many first-time marketers making basic errors that will ensure their campaigns fail.

In this article I will list four do's and don'ts when you start using Facebook ads to drive traffic to your website.

1. Don't use the Audience Network

When running Facebook ads, you have the option to select where you would like your adverts to be shown. You can choose Facebook, Instagram, Audience Network, and Messenger.

As a default, Facebook will serve your adverts everywhere and will recommend that this is the best option to reach your desired objective. The audience network is a collection of third-party websites with the bulk of clicks coming from bots and not humans.

Always deselect the Audience Network when choosing your placements; otherwise, you'll be paying for clicks by bots.

The only time you should use the Audience Network is when you're targeting your website visitors or email list, which I'm going to talk about next.

2. Start with targeting website visitors

In a previous article, I showed you how to create an audience of people who have visited your website, and how you could serve them adverts on Facebook.

This is known as retargeting. When you first start running Facebook ads, always target your website visitors and users in your email list first.

You will have greater success with this audience than if you target new users who haven't visited your website. When starting out with Facebook ads, the learning curve is much easier and more profitable if you target these users compared to new users as they are easier to convert (eight times easier, in fact).

In most cases, marketers who target new audiences have little experience with how Facebook actually works and they end up spending too much money by targeting the wrong audiences.

3. Don't target huge audiences

More is not better with Facebook ads. If you target a million people to buy a niche product, your advert is bound to fail.

When starting out, I always advise newbies to keep their audience under 100,000.

When selecting who you want to serve adverts to, Facebook gives you an indication of your audience definition.

A good way to niche your audience is to target by city instead of country and to use narrow clauses. Narrow clauses ensures users must match two or more interests to be shown an advert.

In the example above, I have selected the city of Bangkok and users must be expats and also own an iPhone 6 or better to be shown an advert. Only people who match both clauses will be shown my advert.

This is a great way to niche down your audience size and target only the users most likely to take your action.

Smaller audiences are easier to troubleshoot when something goes wrong, and it's easier to add further interests to increase the audience size.

4. Don't spend too much per day

As a newbie, don't allocate more than $10 per day to any ad campaign. Facebook has a very clever algorithm and within a few days, you'll know whether your advert is performing well or not.

You can find this out for $30 or you can find this out for $300.

If an advert is performing poorly, Facebook then charges you more to serve it as users are receiving a negative experience. If you cap your daily budget to $10, you'll only spend a maximum of $10 to find out.

You can find out what your audience thinks of your ad by checking its relevance score (1-10) within the Adverts Manager.

Any adverts that are scoring below a 5 should be stopped and your advert copy and audience targeting reviewed.

If the advert is running above a 6 and you're seeing good results on your website, then you can start to increase the budget of your campaign.

Your turn

When it's time to take your business to the next level, Facebook should be part of your overall growth strategy.

It takes time getting used to the platform and expect your first few campaigns to fail. But if you follow my tips above, you'll be able to minimize your losses and hopefully maximize your gains.

How successful have you been with Facebook ads?

Apr 1, 2017Harvie
Learn Affiliate Marketing and Get Paid To Do So7 WordPress Plugins that You Need
Comments: 29
  1. Farah
    5 years ago

    Thanks.
    I am a newbie and 76 years old at the same time.I know there is money to be made in the internet,but too many Sharks out there just to make money with their Mirage programs.
    Can you guide me? I need a good Afilliate program in the digital money&health.
    Thanks

    ReplyCancel
  2. dMarkel48
    4 years ago

    Going to try Facebook Ads for the first time soon and you got some good points here. I tried the form and it seems not very accurate for the group of people I'm targeting.

    ReplyCancel
  3. among us
    1 year ago

    The 4 ways you share are awesome. well worth learning. Thanks for sharing.
    flip coin

    ReplyCancel
  4. Sara
    1 year ago

    Thank you for your tips, We will be able to minimize our losses and hopefully maximize our gains.
    Shahara | | Fence Contractor

    ReplyCancel
  5. Mark
    1 year ago

    Thanks for the tips. I'm a newbie and I have a lot to learn. keep on sharing tips.

    Santa Clarita Drywall Repair

    ReplyCancel
  6. monopoly
    1 year ago

    I should express that I like this article so a ton and moreover using it in regular. I believe you would continue sharing better than average articles here.
    monopoly

    ReplyCancel
  7. Ynnah
    1 year ago

    On point tips! This is mostly accurate and we hope page and business owners would follow all these tips so their page would boost.
    see here

    ReplyCancel
  8. run
    9 months ago

    This is definitely a great article. Thank you so much for taking the time to run 3 detail all of this for all of us. It was a great guide!

    ReplyCancel
  9. Horea Kaii
    8 months ago

    I am currently running ad campaigns over Facebook and I think this is such a huge help for me to jumpstart my work.
    GCME

    ReplyCancel
  10. Harry Kane
    7 months ago

    The information is very special, I will have to follow you five nights at freddy's, the information you bring is very real, reflecting correctly and objectively, it is very useful for society to grow together.

    ReplyCancel
  11. Bellid
    7 months ago

    Thanks for sharing your input. Would definitely help a lot trying to advertise my fb page!
    Bellid - Halifax Landscaping Services

    ReplyCancel
  12. Allysin Barnes
    7 months ago

    Great Information. It was very useful and helpful. Thank you so much from mold inspection

    ReplyCancel
  13. Uldah
    6 months ago

    Great information and inputs! This is great advice. Halifax Painting Company

    ReplyCancel
  14. Gridania
    6 months ago

    Thanks for the great advice. Victoria Aluminum Docks

    ReplyCancel
  15. Jared
    6 months ago

    I really participate in your web's subject. Remarkably inventive and particularly set up for clients. Surely bookmark this and observe it guideline https://app.gumroad.com/kevieloayf/p/the-stock-market-news-awards-the-best-worst-and-weirdest-things-we-ve-seen

    ReplyCancel
  16. Jerome Reyes
    5 months ago

    Facebook Ads is the trend today. Thank you for the ideas.
    stamped concrete patio

    ReplyCancel
  17. Alice James
    5 months ago

    This was very informative. Thank you so much.
    mold removal lakewood nj

    ReplyCancel
  18. Emet
    5 months ago

    Thanks for sharing this great strategy. Love your idea.
    Emet - Nanainmo Retaining Wall Supplier

    ReplyCancel
  19. Joy
    4 months ago

    Excellent article! I'm currently running FB ads too.

    Joy - Owensboro Drywall Contractors

    ReplyCancel
  20. Beast
    4 months ago

    Impressive. One of the best articles being published here!
    Victoria House Painters

    ReplyCancel
  21. Seth Neal
    4 months ago

    You may improve your vocabulary and spatial reasoning by playing the word game Word Hurdle. Although simple, it is challenging. You'll learn how to play word hurdle in this post, along with some tips on how to build your vocabulary.

    ReplyCancel
  22. grace
    3 months ago

    love these tips. i would of never known about them without your article, thanks.
    upholstery cleaning guelph
    cleaning service

    ReplyCancel
  23. Jacks
    3 months ago

    Info

    ReplyCancel
  24. Luck
    3 months ago

    Spot on with this particular write-up, I truly think this website needs extra consideration. Regards - Prince George Painters

    ReplyCancel
  25. jamesgeller911
    3 months ago

    Having an ad on social media like Facebook is a bit risky See more

    ReplyCancel
  26. Mike
    1 month ago

    Having a Facebook advertisement is a bit dangerous. bike race

    ReplyCancel
  27. XemaKnuck
    1 month ago

    We appreciate you taking the time to write this piece; not only is it quite useful, but the details you've included make it fascinating as well. Thanks a lot; I genuinely value your help. monkey mart

    ReplyCancel
  28. Steve
    25 days ago

    The company provides its employees with a relaxing working atmosphere cv centre review

    ReplyCancel
  29. buider16
    15 days ago

    Hey! this is a very interesting post, I liked it…
    Topeka Tree Services

    ReplyCancel

Leave a Reply to Bellid Cancel reply

Harvie

I'm Harvie Kalazaki, a UK expat who lives in Thailand helping small businesses do better with their online marketing along with running several of my own sites in various niches.

6 years ago 29 Comments Beginners Articles705
Recent Posts
  • When to Use Black Hat Marketing (Almost Never)
  • How Much Money Do You Need to Start an Online Business?
  • 3 Emails You Need to Send When You Have an Ecommerce Store
  • How to Start an Ecommerce Business 24 Hours
  • Drive Targeted Traffic using The $5 Facebook Ad Strategy
Latest Directory Listings
SG Health

Make money with multiple health affiliate programs and unique offers. This is a two-tier program paying residual commission of 30% on the first tier plus 5% on second tier sales. no minimum payout, unlimited cookies, get paid every 2 weeks. Sign ...

Exotic Nasal Spray

Exotic Nasal Spray is an advanced new technology uses a tried and tested unique blend of 9 herbal ingredients, which work together to help combat erectile dysfunction and premature ejaculation. Affiliates earn 50% commission on sales.

Never an Outbreak

Never an Outbreak offers a proven, all natural treatment to prevent cold sores and genital herpes outbreaks caused by HSV 1 and 2. With over 65,000 satisfied customers already, Never an Outbreak's protocol has shown itself to be effective in all...

Audio Book Fest

Thousands of audio book titles across various genres from well known publishers such as BBC, Simon & Schuster, Time Warner and Harper Collins. Instant download after purchase. MP3 format available. Free samples available. No monthly subscription f...

Moonshadow Rainmaker

The Moonshadow Rainmaker is a free book browser with tens of thousands of books. You can plug it in to your website or blog. The Rainmaker will generate referral fees for you by sending customers to Amazon and other vendors. Add a free Rainmaker t...

Other Pages
  • Create an Account
  • Directory Dashboard
    • How to submit an affiliate program
    • Add an Affiliate Program
  • Advertising Opportunities
  • About Us
  • Contact Us
  • Disclosure & Other Legal Stuff
  • Privacy Policy
Proudly hosted by Cloudways

We wanted the fastest WordPress hosting, so after tons of research, we picked Cloudways and couldn’t be happier.

Copyright © 1998 - 2020 AssociatePrograms by Bedrock Co. All rights reserved. View our Privacy and Disclosure policies.
Cleantalk Pixel