Stephen Prentice

Steve Prentice has been a successful affiliate marketer since he launched www.websites.co.nz in 1997. Since then Steve has been responsible for developing several popular internet services including Cool Kiwi Webmail  and Cool Kiwi Portable Email.

Content Posted by Stephen Prentice

Improving customer responsiveness and sales with email SMS

I use email SMS to improve responsiveness to web-based inquiries, thereby improving customer satisfaction and sales. In this article, I describe how I do it.

Keeping your content fresh the easy way

A simple random image javascript can be used to keep your web content fresh and engaging, giving your visitors more reasons to return.

Branding affiliate searches - a case study

How I created a "branded" search box for a dating affiliate program I'm promoting. I also explain how the search box, which uses a modified Form2Mail script, also gives me valuable marketing feedback while helping to build the NZFriendFinder brand.

Smarter affiliate links - a case study

This article explains how the need to link a new domain name to an existing web-based email service led to the development of a system to develop smarter affiliate links. This system, which anyone with a domain name can easily implement, has led the author to dramatically increase affiliate conversion rates while building a brand and retaining visitors within the author's domains.

Case study background - the possible "doom factors" that led to smarter linking

This article explains how the need to link a new domain name to an existing web-based email service led to the development of a system to develop smarter affiliate links. This system, which anyone with a domain name can easily implement, has led the author to dramatically increase affiliate conversion rates while building a brand and retaining visitors within the author's domains.

A new brand emerges from the ashes

This article explains how the need to link a new domain name to an existing web-based email service led to the development of a system to develop smarter affiliate links. This system, which anyone with a domain name can easily implement, has led the author to dramatically increase affiliate conversion rates while building a brand and retaining visitors within the author's domains.

The birth of smarter affiliate linking

This article explains how the need to link a new domain name to an existing web-based email service led to the development of a system to develop smarter affiliate links. This system, which anyone with a domain name can easily implement, has led the author to dramatically increase affiliate conversion rates while building a brand and retaining visitors within the author's domains.

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