Shawn Collins is President and CEO of Shawn Collins Consulting, an affiliate program management agency, and Co-Founder of the Affiliate Summit conference. He authored the book "Successful Affiliate Marketing for Merchants" and publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs daily on affiliate marketing at AffiliateTip .com and co-hosts the weekly Affiliate Thing podcast on WebmasterRadio.FM - Wednesdays at noon EST.