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CPA

CPA is short for "cost per action". An affiliate merchant or advertiser pays an affiliate a commission each time someone clicks on a link on the affiliate's website, goes to the merchant's site an ...
CPC

CPC stands for "cost per click". The CPC is the amount an advertiser pays each time someone clicks on the advertiser's ad. CPC programs, or CPC affiliate programs, also known as PPC (pay-per-cli ...
AdSense

Google's hugely popular advertising program, AdSense, is suitable for small and large websites. It's free to join. Google places relevant ads on your site and pays mainly per click. CPM arrangemen ...
AdWords

AdWords is Google's pay-per-click advertising program. It places relevant text-based ads, called "sponsored links", on Google's website and on thousands of other sites. Sites wishing to publish th ...
PPL

PPL stands for pay per lead. Merchants sometimes pay an affiliate per lead, for example paying each time a visitor referred by an affiliate arrives at the merchant's site and fills out a form or s ...