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Malls: Are affiliate malls a good idea?
Online malls were very popular in the early days of affiliate marketing, when thousands of affiliates decided that if placing a bunch of shops together offline made sense, then placing a bunch of shops together online would make sense, too.
However, people shop at physical malls mainly because it's so convenient to have all the shops together in one place. Online, that reason doesn't work so well. No matter where websites are on the Internet, they're only a few mouse clicks apart.
So if you create an affiliate-driven mall, just the mall itself isn't a good enough reason for the site to exist. You'll have to give your visitors some other powerful reason to visit your site and remember you and return.
Some affiliates have made millions with coupon sites, but this field is intensely competitive now. The hugely successful FatWallet.com is a sort of mall with the added attractions of cashback offers, coupons and a forum. Connie Berg's popular FlamingoWorld.com coupon site has done a lot of offline promotions, particularly in colleges.
If you enter this field now, you'll probably need to use innovative promotions online and offline to make it work. You could do some reading on guerrilla marketing.
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Your host, Allan Gardyne, has been earning a good living from affiliate programs since 1998.