Affiliate Knowledgebase :: Glossary S-Z

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Glossary S-Z

There were 20 questions found in this category:

SAS
In marketing, SAS is short for Shareasale, a good, popular affiliate network, with a strong anti-parasite stand.
SE
SE stands for search engine. I love them. I love search engines because they send me valuable, free, targeted traffic. And they work for me, unpaid, 24 hours a day.
SEM
SEM stands for search engine marketing - marketing websites via search engines.
SEO
SEO stands for "search engine optimization" or "search engine optimizer". It's an odd phrase because we don't optimize search engines, we optimize web pages for search engines. Search engine optimization is knowing and understanding the on-page and off-page which criteria search engines look for ...
SEP
SEP stands for search engine positioning - things you do to position your web pages highly in search engines. This is more commonly referred to as search engine optimization or search engine marketing.
Sequential autoresonder
A sequential autoresponder is software which sends a series of automatic replies to anyone who sends an email to a particular email address. For example, a sequential autoresponder can be used to send a free mini-course or a newsletter. The service I use and recommend is Aweber. It's reliab ...
SERPS
SERPS stands for "search engine results pages" - the pages you see when you do searches in search engines.
Spiff
To spiff something means to make it more attractive. In affiliate marketing, a vendor may add a spiff - a small bonus - to encourage an affiliate to make more sales.
TOC
TOC stands for "table of contents". It just means "contents". It's a list telling you what you'll find in a book. A TOC is sometimes used as promotional tool to whet the appetites of potential buyers of books.
TOS
TOS stands for "terms of service". It means the terms and conditions you agree to when you sign up to use a service provided by a company. For example, discussing AdSense click-through rates violates the AdSense TOS. A tosser is a stupid or unpleasant person. For example, someone who joins t ...
Unique selling proposition
Your unique selling proposition - or USP - is the distinct, appealing idea which makes your product or service or website different from everyone else's. Your USP needs to be easy to understand. Most affiliates ignore this and build "me too" websites.
USP
USP stands for Unique Selling Proposition, the distinct, appealing idea which makes your product or service or website different from everyone else's. It needs to be easy to understand. Most affiliates ignore this and build "me too" websites.
VA
A virtual assistant (VA) is someone who works remotely (not in the same location) for an Internet business. Virtual assistants can do a wide variety of tasks, such as proof-reading, article writing and website promotion. I hired my first VA, Wally, in 1999, and it was one the smartest business d ...
Virtual assistant
A virtual assistant (VA) is someone who works remotely (not in the same location) for an Internet business. Virtual assistants can do a wide variety of tasks, such as proof-reading, article writing and website promotion. I hired my first VA, Wally, in 1999, and it was one the ...
Visitor value
Visitor value, also known as earnings per visitor (EPV) - is a useful calculation you can make to help you decide how much money you can afford to spend on a promotion. For example, if you have average earnings of $10 from every 100 visitors to your site, your visitor value is 10 cents.
WAHD
WAHD stands for work at home dad.
WAH
WAH stands for work at home.
WAHM
WAHM stands for work at home mom.
WOM
WOM stands for word of mouth, or sometimes word of mouse.
WOMM
WOMM stands for word of mouth marketing.