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There were 10 questions found in this category:

Referral program
A referral program is another name for an affiliate program, a business arrangement in which a vendor pays someone a commission for referring customers to the vendor's site. You are usually paid a specified amount per sale. It's a bit like being a commissioned sales person - online.
Request for proposal
In Internet marketing, a request for proposal - RFP - is a formal document sent to websites by companies which are investigating potential places to advertise. The RFP seeks details about each site, its traffic, its target audience, etc. Before the dot-com crash, some of these documents were s ...
Reseller program
A reseller program is a phrase sometimes used to describe an affiliate program. Strictly speaking, it's a bit different. A reseller buys products in bulk and resells them, collecting the money from the customer. In contrast, an affiliate does not handle the product and the money goes to the vend ...
Return days
The number of days after a click-through from the affiliate site to the vendor's site that the affiliate may earn a commission on a sale. For example, a visitor may click on an affiliate's link, explore the site, bookmark the URL, and return to the site 10 days later.
RFP
RFP stands for request for proposal. In Internet marketing, some companies which want to advertise on websites send out formal documents - RFPs - asking for details about a website, its traffic, its target audience, etc. Before the dot-com crash, some of these documents were so huge they could t ...
ROI
ROI stands for "return on investment" and measures the success of an advertising campaign. ROI is usually expressed as a percentage of your total return divided by the cost involved to gain that return. As an example, if you are running a PPC campaign, you would calculate the ROI by dividing ...
RON
RON stands for run of network. Your advertisements are placed throughout a network of sites.
ROS
ROS stands for run of site. When you advertise "run of site" your advertisements are placed throughout the website, not on specific pages. Your ads may be placed in rotation with other ads. You need to make sure you know exactly what you're buying.
RSS
RSS - Rich Site Summary or Really Simple Syndication - is a method used to syndicate news headlines and other content to websites and blogs. For example, AssociatePrograms.com runs an RSS feed which contains the first post of the 10 most recently created threads in the discussion forum. You c ...
Run of site
When you advertise "run of site" your advertisements are placed throughout a website, not on specific pages. Your ads may be placed in rotation with other ads. You need to make sure you know exactly what you're buying.