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Glossary L-P

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There were 21 questions found in this category:

Lead
In marketing, a "lead" is information that may eventually help a sale to be made. For example, someone enters their name and email address into a form on a website indicating that they want to receive more information on holidays in Greece. The data entered in the form is a "lead". Advertis ...
PPC
PPC stands for pay per click. For example, you can advertise in pay-per-click search engines and on Google's AdWords and pay per click. You can join PPC programs which pay you per click for each visitor to send to a vendor. If you have pay per click ads on your site, such as Google AdSense ads, ...
PPCSE
PPCSE stands for pay per click search engine. Advertisers bid for rankings in these engines and pay "per click" when someone clicks on their link. These days, an unknown percentage of the clicks are likely to be generated by click fraud. You can find reviews of pay per click search engines at Pa ...
Latent semantic indexing
Latent semantic indexing (LSI) refers to a search engine's ability to identify synonyms and related words. Using a variety of synonyms and related phrases - and sticking to one topic per page - may help your rankings in search engines. You can also use synonyms in the anchor text of links to you ...
LS
LS could be an abbreviation for either LinkShare or LookSmart. The abbreviation is best avoided.
LSI
LSI - latent semantic indexing - refers to a search engine's ability to identify synonyms and related words. Using a variety of synonyms and related phrases - and sticking to one topic per page - may help your rankings in search engines. You can also use synonyms in the anchor text of links to y ...
MFA
MFA stands for "made for AdSense". MFA sites are ones created to generate revenue from Google's AdSense program. It's against the AdSense rules to create a site just for AdSense revenue. So you should add a newsletter subscription forum, a few links to affiliate products or perhaps sell you ...
Narnia Solutions
Narnia Solutions, Inc is John Evans' company. If you receive a wire transfer from Narnia Solutions it's probably for affiliate commissions you've earned by promoting the highly acclaimed Success Alert ebook. John is the author of Success Alert. "I'm a big fan of CS Lewis the author and hence ...
Open Directory Project
The Open Directory Project provides DMOZ.org, a large, human-edited web directory, staffed by volunteers, and somewhat erratic in its quality control. It likes websites which provide original, useful content. Sometimes it takes months to get into DMOZ.
OPD
OPD - the Open Directory Project - provides DMOZ.org, a large, human-edited web directory, staffed by volunteers, and somewhat erratic in its quality control. It likes websites which provide original, useful content. Sometimes it takes months to get into DMOZ. Some sites never get into DMOZ.
PageRank
PageRank is a system used by Google to help determine a web page's relevance or importance. Visible PageRank - a number from 1 to 10 and displayed in the Google toolbar - is updated only every few months. It is a rough approximation of REAL PageRank, which is constantly updated. Google says it i ...
Pay per lead programs
Vendors sometimes pay an affiliate per lead, for example paying each time a visitor referred by an affiliate arrives at the vendor's site and fills out a form or subscribes to a newsletter. PPS (pay per sale) programs are much more common. You can find pay per lead (PPL) programs at some of the ...
Payment threshold
The minimum amount of accumulated commissions affiliates have to earn before a payment is made by the vendor. For example, if the payment threshold is $50 and each sale earns you $25 commission, you'll need to make two sales before a payment will be made.
PFP
PFP stands for pay for performance. Affiliate vendors pay for performance. You can join an affiliate program and be paid for performance - for example, for sending a visitor who fills out a form or subscribes to a newsletter, or buys something.
PLR
PLR articles, or private label rights articles, are a good way to add useful, interesting, search engine friendly content to your website. Rather than find your own writer or write content yourself, a number of PLR websites offer private label rights articles on specific topics for as li ...
PM
PM, on forums, is an abbreviation for private message. On the AssociatePrograms.com affiliate forum, you can send a private message to another forum message. Selfish, inconsiderate oafs occasionally use the PM system to send spam - and then get booted off the forum.
PPA
PPA stands for pay per action. You can join an affiliate program and be paid per action - for example, for sending to a vendor a visitor who fills out a form or subscribes to a newsletter, or buys something.
PPI
PPI stands for pay per impression. An advertiser can pay per impression - paying each time a web page with the advertisement on it is viewed. A more common way of expressing this is CPM (cost per 1,000 impressions).
PPL
PPL stands for pay per lead. Merchants sometimes pay an affiliate per lead, for example paying each time a visitor referred by an affiliate arrives at the merchant's site and fills out a form or subscribes to a newsletter. CPA or cost-per-action programs are much more common. You can find PPL pr ...
PPS
PPS stands for pay per sale. If the visitor you send to the vendor buys something, you earn a commission "per sale". Most affiliate programs work this way without finding any need to confuse you by mentioning PPS.