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There were 12 questions found in this category:

CJ
CJ is short for Commission Junction, a large affiliate network.
Contextual advertising
In contextual advertising the topic of the advertisements is related the topic of the web page. For example, in Google's AdSense program, website owners insert code into their pages and Google's technology automatically decides which ads to serve on those pages.
Conversion rate
A conversion rate, or CR, is the average percentage of visitors who visit a site and buy something or take some type of action, such as subscribing to a newsletter. Many factors affect conversion ratios, both ON-site and OFF-site. Visitors who have clicked on an ad are more suspicious and theref ...
Cookie
When you visit some websites they leave a little piece of information - a cookie - in your computer so that they'll recognize you next time you visit. Affiliate programs often use cookies for tracking visits. Some affiliate merchants also use database matching.
CPA
CPA is short for "cost per action". An affiliate merchant or advertiser pays an affiliate a commission each time someone clicks on a link on the affiliate's website, goes to the merchant's site and takes a particular action. That action could be buying a product, signing up for a newsletter or r ...
CPC
CPC stands for "cost per click". The CPC is the amount an advertiser pays each time someone clicks on the advertiser's ad. CPC programs, or CPC affiliate programs, also known as PPC (pay-per-click) programs, pay the affiliate or the owner of the website a certain amount per click for displayin ...
CPL
CPL stands for cost per lead. A vendor can set up an affiliate program which costs a certain amount per lead. To the affiliate, this is regarded as a pay-per-lead program. To earn a commission, no sale is required. Sending a visitor who subscribes to a newsletter or fills out a form is enough to ...
CPM
CPM stands for "cost per thousand impressions". For example, an advertiser might pay $5 for every 1,000 times an advertisement is displayed on a website. You need an awful lot of visitors to make good money from CPM advertisements. You can find CPM advertising offers at some of the affiliate ...
CPS
CPS stands for cost per sale.
CR
CR stands for conversion rate, the average percentage of visitors who visit a site and buy something or take some type of action, such as subscribing to a newsletter. Many factors affect conversion rates, both ON-site and OFF-site. Visitors who have clicked on an ad tend to be suspicious and are ...
CSS
CSS is short for Cascading Style Sheets, a which help web designers control how pages are displayed. You can use CSS to create style sheets which define how different elements, such as colors and fonts, are displayed. One quick change can alter the appearance of a whole page.
CTR
CTR stands for click-through rate, the percentage of visitors to a web page (or newsletter readers) who click on a link or graphic.