Affiliate Knowledgebase :: Glossary A-B

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Glossary A-B

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Above the fold
Above the fold, a newspaper term adopted by Internet marketers, means the section of a web page which can be seen without scrolling. Links and ads above the fold are more likely to be clicked.
Ad
Ad is short for advertisement.
AdSense
Google's hugely popular advertising program, AdSense, is suitable for small and large websites. It's free to join. Google places relevant ads on your site and pays mainly per click. CPM arrangements are also available. Website owners can advertise via AdSense by joining Google's AdWords.
AdWords
AdWords is Google's pay-per-click advertising program. It places relevant text-based ads, called "sponsored links", on Google's website and on thousands of other sites. Sites wishing to publish these ads join the AdSense program.
Algo
Algo is a shortened way of saying algorithm, the formula a search engine uses to decide how pages rank in search engine results pages. The formula includes on-page and off-page factors.
Algorithm
An algorithm is the formula a search engine uses to decide how pages rank in search engine results pages. The formula includes on-page and off-page factors.
ALT text
ALT text is the words which appear on your screen when you place your cursor on top of a picture. For search engine optimization purposes, there may be some slight advantage in placing appropriate key phrases in the ALT text. Don't overdo it.
AM
To an affiliate or an affiliate merchant, AM stands for affiliate marketing. It's a multi-billion-dollar industry which enables people like you and me to make money online without creating our own products. In some circles, AM can mean affiliate manager. If you want to make yourself clear, ...
Anchor text
Anchor text is the clickable words in a hyperlink. Anchor text helps tell search engines the topic of a page so it's very useful to include a variety of your most important phrases in the anchor text of links to your site and to individual pages. Anchor text is also known as link text.
ASCII
ASCII - American Standard Code for Information Interchange - is standard code for the transmission of data. ASCII test is plain text without special characters or formatting. It is used in Notepad and TextPad software.
Autoresponder
An autoresponder is software which sends an automatic reply to anyone who sends an email to a particular email address. A sequential autoresponder can send a series of replies, such as a free course or a newsletter. The one I use and recommend is Aweber.
Backlink
A backlink or "back link" is a link from another website to your site. They're sometimes also known as incoming links or inbound links. Links from your site to other sites are forward links, usually described as "links" or hyperlinks. So links going in the reverse direction are backward links, o ...
B2B
B2B is an abbreviation for business to business.
B2C
B2C is an abbreviation for business to consumer.
Below the fold
Below the fold, a newspaper term adopted by Internet marketers, means the section of a web page which can be seen only by scrolling down. Links and ads below the fold are less likely to be clicked.
BHO
BHO stands for browser helper object, a small program which runs whenever a browser is launched. BHOs are sometimes placed on computers without the user's permission when other software is installed. They can track usage data and collect information about you. The can divert visitors to sales on ...
Blind traffic
Blind traffic describes visitors who arrive at a website after clicking on a misleading link, for example, a link saying "Continued" at the bottom of an article. Believe it or not, some websites pay for such misleading, low quality blind traffic, and some website owners have such little respect ...
Blog
A blog, short for web blog, is an online journal in which you can post news, articles, commentary, or anything else. Usually they're frequently updated. Blogs can be created easily using Google's free Blogger software. Free blogging software with more features is available from WordPress.org.
Blogroll
A blogroll is a list of links to other blogs and websites. Most blogs have a blogroll.