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jkwilson78
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Posted: Mon Dec 15, 2003 1:59 pm
Post subject: Negotiating Higher Commissions
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Has anyone had experience negotiating higher commissions with a merchant they are doing very well with?
One of my merchant's competitors is offering much higher commissions but I have a very good relationship with my current merchant but there is the potential for a much higher payout with their competitor.
How do you approach a merchant about higher commissions without soundling like a total heel? I don't just want to say "Competitor A is offering X give me close to the same or I leave."
On one hand you have a current healthy business relationship and on the other this is a business and you have to look at what you can due to grow it.
Anyone have experience with this sort of thing or know where I could find some information?
Thanks,
Jeremy |
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ChipT
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Posted: Mon Dec 15, 2003 5:54 pm
Post subject: Re: Negotiating Higher Commissions
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Hey, Jeremy -
I've done this many times.
First of all, you need to be just a bit selfish. It's your time you invest, and you should get the most out of it.
Second, this is a competitive marketplace. Your primary contact surely understands that, and if they value your efforts, they'll be happy to talk with you to avoid losing you.
Third, if the first group basically does not budge and make you a better offer, start your path up the other street. Because if you ever need their support, they just proved to you that you'll never get it.
And that's information worth knowing before you invest any more time and effort in "group one" that does not care about you.
Just my 2 - hope it helps you ...
God Bless you, and Happy Holidays -
Chip Tarver
<><
Author, ?First Contact Secrets ? Insider Tips Reveal How to Successfully Connect With the World?s Master Marketers? www.FirstContactSecrets.com (Very informative free eCourse is on the exit pop on the site if you?d like to check it out)
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| jkwilson78 wrote: | Has anyone had experience negotiating higher commissions with a merchant they are doing very well with?
One of my merchant's competitors is offering much higher commissions but I have a very good relationship with my current merchant but there is the potential for a much higher payout with their competitor.
How do you approach a merchant about higher commissions without soundling like a total heel? I don't just want to say "Competitor A is offering X give me close to the same or I leave."
On one hand you have a current healthy business relationship and on the other this is a business and you have to look at what you can due to grow it.
Anyone have experience with this sort of thing or know where I could find some information?
Thanks,
Jeremy |
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Debs
Joined:
16 Aug 2003
Posts:
4296
Location:
NY
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Posted: Mon Dec 15, 2003 10:57 pm
Post subject:
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Chip, I really liked how you put that together ... helping publishers understand they are worth as much as the advertisers and it should be a two-way street.
Debs
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Charlie
Joined:
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3305
Location:
UK
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Posted: Tue Dec 16, 2003 9:07 pm
Post subject: Re: Negotiating Higher Commissions
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Hello Jeremy.
| jkwilson78 wrote: | | Has anyone had experience negotiating higher commissions with a merchant they are doing very well with? |
I have tried three times and succeeded once. All three were independently run programs and two were one man bands (including the successful attempt).
I think the important thing to bear in mind here is how to go about it in a way that won't upset anyone by getting a no. Set it up so it is easy for them to offer something (even if not exactly what you want). Avoid any situations where egos or face saving enters the equation.
Remember, if you do decide to change merchants, things still may not work out, and you may come back with your tail between your legs (to the original merchant.)
I don't sell a great deal for any one merchant, just a little for lots. Still, I have asked for more on three occasions, as I mentioned...
Each time I knew the person I was asking from various previous email correspondence. I tried to target the style at what I knew of the person.
The successful attempt was more cheek than anything. Of the three, I sent him the least traffic. I used humour in that case, but I wouldn't recommend it in every case - in fact not in most cases. (This is why I dislike larger companies. They are often more formal and it can be hard to read the real person, even though presumably there is one.)
Anyway, if you have an existing relationship with the decision maker, try and target the style to their taste (as you see it). If you are not sure, stay honest, brief and appreciative, while pointing out how you are helping them.
Don't demand anything and make sure everyone has a way out without feeling bad. Bridge burning is a dangerous habit. You never know if you'll need to use that road again.
If you decide to try out the new merchant, try and send them some sample traffic to test things out. Commission levels are one thing, but CRs and targeting can be hard to pinpoint without real world tests. Always remember that it's $/click and tracking that have much more effect than just the commission per sale itself.
Incidentally, most merchants do offer good deals to their better performing affiliates, but I know of one very big name in marketing who swears he doen't give super affiliates any special treatment at all. Can't be sure it's true, but he does have pretty strong ideas about what he thinks is the right way of doing things.
Hope this helps,
Charlie.
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stone
Joined:
16 Dec 2003
Posts:
37
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Posted: Wed Dec 17, 2003 3:35 am
Post subject: much is left on the table for want of asking...
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Hi Jeremy,
Just ask. If you are bringing a high volume of sales to your affiliate partner, they will want to keep you so getting "perks" and higher commission rates is normal.
Stone Evans
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How to Get Paid $10,000+/Month from Host4Profit...
http://www.pluginprofitsite.com/affiliates/
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