It is about statements in negative form, for example:
"Because we hate spam as much as you do!"
"We hate spam as much as you do! We never sell or disclose your name or e-mail address to third parties. For more information, please see our privacy policy."
I thought always that are great statements! And I always felt good when I read it, so it gave me a better feeling about my privacy.
Now the author claims, that it has the contrary effect, because it is formulated negative, so the readers would get remembered of what they DON'T want.
Sorry, the link to the article had been lost by copying. I have inserted it now. _________________ Just COPY the system from Ewen Chia. http://www.AffiliateKickstart.com
Joined: 02 Jul 2003 Posts: 5810 Location: by the beach, Australia
Posted: Tue May 01, 2007 9:45 pm Post subject:
I haven't tested it, but it makes good sense to me.
In same way, I think it's a mistake to say the negative... "Don't forget to..."
It's more powerful to say the positive, "Remember to..." _________________ Allan Gardyne
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Theoretically I would agree to it, but I remember as I saw the statement "We hate spam as much as you do...", I was thinking like, wow, that sounds rather good for me to be sure... _________________ Just COPY the system from Ewen Chia. http://www.AffiliateKickstart.com
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