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Mikulasz
Joined: 18 Dec 2006
Posts: 3
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Posted: Mon Dec 18, 2006 1:51 am
Post subject: Title Tags
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Hi ,
I have a question about title tags. If I have a page on keyword - Dog Training for example - Should I set my title tag as the following - dog training, dog, training, train, etc - Or should I set it up as to where it sounds like a description such as
Dog Training - Learn from the best! In other words is it better to list keywords that are used through out the content , or use the main keyword in description form. Any information that you can provide will be greatly appreciated.
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AllanGardyne
Site Admin
Joined: 02 Jul 2003
Posts: 6302
Location: by the beach, Australia
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Posted: Mon Dec 18, 2006 4:25 am
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It's tricky. You want to get good keywords in the title but you also want your title to look good, to be eye-catching and to tempt people to click when they see it in the search engine results.
Think what you do when you use a search engine to search for something. You type in your search phrase and when the results appear, you scan the page looking for the site which seems most interesting or most relevant.
You want YOUR site to be the one which people choose. An eye-catching title in No.3 spot might get more clicks than a boring title in No.1 spot. So you need to make it as tempting as you can while still being truthful. Just listing a series of keywords doesn't result in a very tempting link. Good search engine rankings aren't any use unless lots of people actually click and visit your site. So tempt away... _________________ Allan Gardyne
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robertb
Joined: 09 Aug 2003
Posts: 1837
Location: Columbus, OH
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Posted: Mon Dec 18, 2006 3:23 pm
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I remember reading somewhere Google was (or likely will) look at click-thru rates in the natural results, like how they do to calculate PPC rankings. This makes it even more important to have a well written title.
Obviously this helps Google weed out the keyword stuffing spam that ranks high but no one (or not many) clicks because the Title is nothing but keywords. _________________ Robert
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InternetMarketing_IQ
Joined: 13 Aug 2006
Posts: 1138
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Posted: Fri Dec 29, 2006 6:22 am
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Google reads 62 characters. Use your best keywords in a natural way that is viable to human readers and you'll win with both.
Take time to write and rewrite your titles. No reason to waste space on non searched terms like "learn from the best".
Throw in something extra like a specific breed or a plural or a synonym. Canine for example is another word for dog. Why not use Canine and Dog. Training and Teach. Work and rework until you get it just right. _________________
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