Posted: Sun Nov 23, 2003 8:55 pm Post subject: Google AdSense Tightening Up
Quote:
Google, you probably need to reassess what you're doing partnering with some of these sites! Here are some of the "lower quality" content syndication partners I'm seeing in raw referral data tonight (paying north of 50 cents a click, FYI). If you happen to own one of these sites, bear in mind, I'm not passing judgment on you, just noting that your traffic isn't the kind that I or any of my clients would likely want to pay for, questioning whether it's actually sincere traffic, and, oh yeah, it doesn't convert. We are watching you closely.
http://www.degoo.com/ (utterly ridiculous... a site that trumpets "get paid to surf the web" and yes! a genuine bona fide Google partner!)
www.lincash.com (seem to be hiding their tricks behind a members-only area)
www.cashalley.com (another members-only area... and some mention of getting "paid to click." argh, this is like deja vu all over again)
http://www.skyscraperamerica.com/forums/index.php?showtopic=1162 (this one is actually quite a nice site, and I don't have any problem with it at all, except that the webmaster made a mistake in *announcing* the presence of the advertising and basically, without meaning to, inducing curiosity-seekers to click... this is why small-time sites are so often poor sources of traffic from AdWords... they almost *always* get too geeked by their participation in the AdSense program to hold their tongues, and in spite of Google's TOS, come right out and blurt out stuff that induces their users to click indiscriminately)
A couple of things in Google's favor. I've heard that they are cutting off smaller AdSense accounts right and left, in some cases for violating certain stipulations about how one is allowed to discuss the ad program on the site. Good. Now they should quicken the pace of those shutdowns, and while they're at it, slow the pace of approvals. Many of the small fry should never have been approved in the first place. It's really tough to imagine what Google was thinking here.
This is a good article to reference when people don't understand why their sites weren't approved for the AdSense program.
I also think Google should reconsider their policy of allowing webmasters to ad the AdSense code to any site they own once they've been approved for one site. I think all sites should be reviewed for compliance before being allowed to put AdSense code on them.
Degradation of the program on the whole negatively impacts everyone...Google, the advertisers and the publishers.
Interesting ... most of those sites have had Adsense removed. One site didn't have Adsense but sported the BidClix text ads which look like Adsense. _________________ Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!"
Posted: Mon Nov 24, 2003 9:38 am Post subject: Re: Google AdSense Tightening Up
traffick.com wrote:
Many of the small fry should never have been approved in the first place. It's really tough to imagine what Google was thinking here.
What's the difference between a big company and "small fry"? If the assumption is that the former is always more "professional" than the latter, good luck to you. Take off the blinkers and put on your sunglasses.
More specifically, I'll take a small, tight niche site any day, rather than a larger, looser site if I've paying to advertise.
Guest wrote:
I also think Google should reconsider their policy of allowing webmasters to ad the AdSense code to any site they own once they've been approved for one site. I think all sites should be reviewed for compliance before being allowed to put AdSense code on them.
I agree totally. I have many small sites and I know that some of them are not qualified to host Adsense, but if I could put the ads on all just through acceptance by one.
This policy seems to go against all the steps Google seem to be taking to keeping the standards high. As has been mentioned, if the advertisers lose faith, the whole show's destined for the dustbin.
Just my thoughts,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
The thing you have to keep in mind when putting Adsense code on a 2nd or subsequent site. Just because your first site was approved doesn't mean others you have will be.
Subsequent sites are checked and you will be notified if they don't pass requirements. _________________ Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!"
What's the difference between a big company and "small fry"? If the assumption is that the former is always more "professional" than the latter, good luck to you.
That's not the assumption at all, but the sites referenced in this article certainly provide a good example of the sites that are not meant for AdSense. Hopefully everyone agrees with that.
That was very interesting (and encouraging). Thanks for posting it, Guest.
Now if someone could explain to me (in the most basic way--not using all the buzzwords that I don't understand yet) what this paragraph means in relation to me as a publisher:
Quote:
One more thing. The Google syndication URL's that I can now see in referral data are very rich and transparent. Webmasters and designers of tracking software should increasingly be able to stay on top of which partners are converting, and which aren't. So hats off to Google on that front as they seem to be tinkering with providing more disclosure & transparency relating to syndication partner traffic.
I understand converting and rich, but not transparent. I'm really interested in providing the best site possible and want to understand what the advertisers consider a good site specifically.
Transparency may relate to the advertisers ability to see what sites their ads are on, and the conversion provided by those sites.
Insofar as you, a publisher: If you are providing good quality content, easily indexed by the Mediabot (Adsense bot) so Google can provide highly targeted ads, don't induce clicks of any nature, then you are providing the type of site advertisers want to be on. With highly targeted content and relevant adsense ads, the viewers are predisposed to the products being advertised by the merchants which improves conversion. A win-win for everyone
Debs _________________ Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!"
I have many small sites and I know that some of them are not qualified to host Adsense, but if I could put the ads on all just through acceptance by one.
This policy seems to go against all the steps Google seem to be taking to keeping the standards high.
Debs wrote:
The thing you have to keep in mind when putting Adsense code on a 2nd or subsequent site. Just because your first site was approved doesn't mean others you have will be.
Subsequent sites are checked and you will be notified if they don't pass requirements.
Let's put it this way: if someone paid to advertise on your site, would you let them put up the ad and then check it later, or would you insist on seeing the ad first?
I know what I'd do. I think the principle of pre-checking rather than banning offenders later is very important.
Rest assured, the irony of me being prepared to let Google serve ads unapproved by me on my sites has not passed unnotioced.
Cheers,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
Interesting ... most of those sites have had Adsense removed. One site didn't have Adsense but sported the BidClix text ads which look like Adsense.
Does that mean Google is watching this message board, or was the timing just a coincidence? _________________ Frank Nordberg
http://www.musicaviva.com
The internet center for free sheet music
Google monitors quite a few forums as evidenced by GoogleGuy at WMW and Allan's request we tone down the Adsense stats info a while back.
Debs _________________ Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!"
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