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mikem
Joined:
16 Apr 2006
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38
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Posted: Mon Jun 26, 2006 2:21 pm
Post subject: In a traffic slump
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Hey guys,
I'm in a traffic slump. I just can't get any traffic to my website. The only way that has been successful was PPC, but that gets too expensive.
I have written a few articles, and submitted them to about 20-30 article directories. I have only seen about 2-3 visitors from there. I submitted to search engines. I keep adding content to my website. The majority of my traffic comes from forums, and that's only about 4-5 visitors a day. Am I missing something here?
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cameronwhite
Joined:
15 Jun 2006
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37
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Posted: Mon Jun 26, 2006 4:01 pm
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I assume you run a guitar website? Why not make posts on guitar forums? If your posts are useful and helpful, readers will naturally click your signature 
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mastermind
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Posted: Mon Jun 26, 2006 4:09 pm
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Start a myspace group about guitar lessons, Start a blog, Start a yahoo group, write an article everyday no matter how hard it may seem.
You have to get into a routine of doing these things and all of them need to be linked together.
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Voasi
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903
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California, The OC
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Posted: Tue Jun 27, 2006 12:19 am
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Mastermind has some good ideas.
I looked and you had only like 5 articles. Write an article each day, or every other day, or outsource it. Try and search for Brett Tabke's "26 steps to 15k a Day" . Its a good outline. It looks like the page that article was on is now a signup page for WebmasterWorld, which he owns. I'd try and find a mirror of that article.
Get some other music sites to link with you too.
Start posting on music forums.
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Jim Guinn
Joined:
27 Sep 2005
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477
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Pennsylvania
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Posted: Tue Jun 27, 2006 4:11 pm
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If PPC is getting you traffic but is too expensive (i.e. visitors that don't buy), then I would take a closer look at your website....something has to be lacking there because these are targeted visitors and they are still not buying.
Just an aside and not directed at you. Many people don't use PPC because they lose money on the deal. Then, they say PPC is no good. If a person is getting targeted visitors from PPC, but is not making sales, it is not the PPC that is failing...it is the website.
Jim
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Tayads
Joined:
06 Apr 2006
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26
Location:
Angus, Scotland
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Posted: Tue Jun 27, 2006 10:06 pm
Post subject: Traffic slump.
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Hi Mikem,
I had a quick look at your site and sorry to say that the current content will be very unlikely to rank on the search engines.
I would have a think about getting to grips with the basics and producing a page that is welcoming, informative and more professional.
Check out your competition and evaluate the content they have and this may give you a benchmark to work towards and eventually surpass to gain good rankings.
There are a lot of things that the search engines consider when ranking a site.
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Avalon
Joined:
13 May 2006
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293
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Posted: Tue Jun 27, 2006 11:25 pm
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Not to come across as a jerk, but I think you're site needs some serious upgrading in order to not only gain traffic, but also RETAIN traffic. I checked it out and didn't find it very helpful or very professional. I really think most people who hit the site will immeadiately click off and move on to the next site. For example, the link for "Guitar Tabs" just takes the user to some Google Ads. I can appreciate the desire to make a coin, but this isn't something as a user I would want. Oh, and I am a guitar player so I am not just speaking from an outsider perspective. I actually expected to see a listing / directory of guitar tabs listed in your site. As a user I dont want to visit a site only to have to fish around through various links to find good content. Anyway, just my 2 cents.
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Avalon
Joined:
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Posted: Tue Jun 27, 2006 11:30 pm
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| Jim Guinn wrote: | Just an aside and not directed at you. Many people don't use PPC because they lose money on the deal. Then, they say PPC is no good. If a person is getting targeted visitors from PPC, but is not making sales, it is not the PPC that is failing...it is the website.
Jim |
I agree with Jim on this 100%!! PPC only gets expensive when you're unable to convert, which is usually a tell-tale sign that your site needs some improvements.
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mikem
Joined:
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Posted: Wed Jun 28, 2006 3:49 pm
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| Avalon wrote: | | Not to come across as a jerk, but I think you're site needs some serious upgrading in order to not only gain traffic, but also RETAIN traffic. I checked it out and didn't find it very helpful or very professional. I really think most people who hit the site will immeadiately click off and move on to the next site. For example, the link for "Guitar Tabs" just takes the user to some Google Ads. I can appreciate the desire to make a coin, but this isn't something as a user I would want. Oh, and I am a guitar player so I am not just speaking from an outsider perspective. I actually expected to see a listing / directory of guitar tabs listed in your site. As a user I dont want to visit a site only to have to fish around through various links to find good content. Anyway, just my 2 cents. |
what should I do to make it more 'professional'?
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Steve Wright
Joined:
23 Apr 2006
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114
Location:
Alabama
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Posted: Sat Jul 01, 2006 5:15 am
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Hey Mikem:
If you're open to tips, I'd like to throw a few your way.
--Your site does look very amateurish. If you're not good with webdesign, I'd hire someone to do it for you, or go to elance, scriptlance, or rentacoder. You can even buy a ready made template from any of a number of template vendors pretty inexpensively.
--On your home page, I really couldn't see any keyword that the page was focused on. Even your home page needs to be keyword optimized. I would spend a day at wordtracker.com for under 8 bucks and do some keyword research. This is your starting point so you'll have an idea on the number of pages, including your main navigational pages, that you can build your site around.
--Continuing on with keyword optimization, it's clear your site isn't keyword optimized, so I doubt very much the articles you have written and submitted were keyword optimized. Each article you submit to directories needs to be built around a primary keyword with a few secondary keywords thrown in. An article has to be more than just words and a resource box. I see many of my articles appear at the top of serps (especially the ones submitted to ezinearticles.com) and they certainly wouldn't be there if they weren't keyword optimized.
--Linking, both external and internal, is very important. Using navigational links like "home", "blog", "forum", "articles", "lessons", and "free mini-course" won't work. The navigational links need to be keyword focused. So pick 10 to 12 attractive low competition/high demand keywords in wordtracker and use those words to build your main navigational pages around.
--Even though I talk about keyword optimization, that's only a small part of the battle. Building a successful search engine optimized site is around 20% keyword optimization and up to 80% linking. Especially with Big G who loves links. So I use a semi-automatic solution called directory submitter to gather well over 200 one way links back to my site. You mentioned you submitted pages to the search engines. Secure the links and forget about submitting to the search engines. They'll find you.
--We talked about articles already, but in the resource box at the end of each article make sure you use the proper anchor text. And feel free to link to interior pages within the resource box. Places like ezinearticles allow 3 links to different urls in their resource box, so use your home page and 2 interior page urls.
--Go to craigslist.com and submit a post. I saw a place under "services" which says "lessons". They have good PR, so use it to your advantage.
--Your headline is too boring and lifeless. You need to jazz it up. Put it in red or something and say something like:
"Discover 7 Quick 'n Easy techniques to improve your Guitar
Playing Today absolutely FREE!"
I don't know anything about guitars as I'm sure you can tell, but the headline needs to grab the visitor by the throat quickly. Currently it doesn't do that.
--Your signup box doesn't do it either. Again...it's too boring. Offering up to date information on the latest guitar news isn't enough of a hook. Offer an actual eCourse entitled "The 7 Essential Steps to improving your Guitar Playing" or something similar.
--To top off what I'm saying about the eCourse, have an ecover image made of the eCourse. It'll boost up the perceived value tremendously and get you some serious signups (as long as you get the visitors).
--I have clicked around and I can't figure out if you're selling anything or not. It doesn't look like it. So it's totally adsense then? I was going to suggest an ebook cover for your main product, but it doesn't look like there is one, so never mind. 
--As far a forum, it's way too early in the game for a forum. There's nothing worse than a forum that looks like a graveyard. No one will register and post. I usually wait until I have a couple thousand subscribers, and then I'll announce that I'm bringing in a place for all of us to meet, discuss the latest news about (my niche), etc. If you need to, you can go to scriptlance or elance and get people to post to your forum also. It's inexpensive, but you need to have it look busy.
--Lastly, you may want to consider creating a links or resources page for your site so you can conduct reciprocal link campaigns. I use a tool called seoelite which handles that pretty easily. Make sure the links are from similar niches. Reciprocal links aren't as effective as they once were, so the best strategy is to write articles, submit your site to directories, etc, but it never hurts to have a few dozen reciprocal links from other related sites thrown into the mix.
I'm sure there are a couple more things I could add, but it's getting late and I'm kinda tuckered. Hope it helps and have a good weekend.
Cheers,
Steve
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NetfireGuy
Joined:
01 Jul 2006
Posts:
13
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Posted: Sat Jul 01, 2006 5:46 am
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You need to incorporate some viral marketing. Try creating a free ebook or audio that you can give away with resell rights. Then offer the item to others in your same niche so they can give it to their website visitors.
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Nietzsche
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121
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topaffiliateprogram
Joined:
09 Nov 2005
Posts:
578
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Posted: Fri Aug 04, 2006 8:40 pm
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internet is offering huge amount of duplicate information .. so peoples just no longer like to visit on sites until there is something special ...most peoples just come to internet for chat not to buy product .. so you should work hard keeping your expectations low ...
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dotdash
Joined:
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234
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Posted: Sat Aug 05, 2006 11:05 am
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You need lots of content pages based around well researched keywords. I'm not exactly sure but I think it's against the adsense TOC to have a page with practically no content and just adsense ads.
Write about what you know and put your personality into it. Form a blueprint of your site and build it around good keywords.
Think of your site as a valuable resource and write for your visitors as if you were doing it just for a hobby, make it unique by adding your own personality. Enjoy researching and writing about what you love.
You need links as well as well optimised pages so aim to make a site that other related sites will want to link to without you having to ask - because it's that good!.
Go to some directories and read their submission guidelines and aim to meet them. Start with DMOZ, they are very hard to get into unless you have a really value adding useful content site. Set getting listed in DMOZ as a goal (you need at least 20-30 good content pages and very few affiliate links). Try Hedir as well, don't sumbit your site in it's current form just read the submission criterea and work toward meeting it.
Think about meeting your visitors needs before your desire to earn income.
If you are an authority on your topic then use your knowledge to connect with your visitors.
Think like your visitor, imagine your visitor at a search engine looking for what your business provides - what do they want?
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CatherineM
Joined:
22 Jul 2006
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7
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Posted: Fri Aug 11, 2006 2:42 pm
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| Jim Guinn wrote: | | Just an aside and not directed at you. Many people don't use PPC because they lose money on the deal. Then, they say PPC is no good. If a person is getting targeted visitors from PPC, but is not making sales, it is not the PPC that is failing...it is the website. |
This is so true. I used to believe that PPC was just not worth the money but now I see that if you have a product that is a winner PPC is a good value. Tweak your business model if PPC traffic is not making you a profit  |
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