Posted: Sun Mar 26, 2006 5:25 pm Post subject: Using Autoresponder to Sell
Hi,
I am trying a new approach (at least to me) of marketing using autoresponder. I have just started just today, and I am keeping my fingers crossed to see the results.
I reckon I will need a lot of traffic in order to make some money from this. Can anyone care to recommend any tips or resources?
Best Wishes
Thomas Yoon
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Posted: Fri May 26, 2006 1:35 pm Post subject: The way to go!
Autoresponders combine the advantages of:
1) no work for you
2) repeated contact and trust-building
The second part is crucial. I guess your goal is to market the holy jesus out ouf your list to maximize revenue, which is one way you can approach this. To do this, you have to build trust first by giving good free information. This way they trust you and like you and in the end are more likely to buy from you. So actually benefiting your subscribers maximizes your revenue.
Another way would be to build a long-term relationship with your list to have it as a goose that lays golden eggs if you need them (just by sending an email with a good offer).
Either way is valid. The second one brings in more money, but it requires work after the autoresponder is up, because you don't just have an autoresponder but a newsletter.
Of course you can just build your autoresponder to appear like a newsletter .
You should also test, test, test.
1) Your squeeze page to maximize subscribers (especially the headline)
2) Your emails to maximize clickthroughs and more importantly: sales
One thing I will advise is to try to write a few of your newsletters for your autoresponder in advance. At times when you're under pressure - it can be difficult to write your newsletters frequently enough. Take this from someone who has already made this mistake! _________________ Richer Brat Ten Ways to Fail in Your Internet Business
I second richerbrat's statement. If your on role one day and you have a lot of content to express than write a number of newsletters at one time then in your autoresponder have the newsletters delivered on different months or weeks. Will save you a little work in the end. _________________ Kenneth Elliott
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Sheesh, Neitzsche, I think writing autoresponder messages is work But it is worth the effort. And it does build trust better than any other method I know.
Seafarer, instead of lots of traffic, you need targeted traffic. Multiple autoresponder follow ups will convert them at a much better rate than you get when a browser gets just one look at your site. You do need an incentive to get them to subscribe.
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But it is worth the effort. And it does build trust better than any other method I know.