I am honestly surprised more list-builders don't start an affiliate program to build their list. Affiliate programs are very affordable (run one yourself, or splurge with a network) and you get to set you own CPA rate. _________________ JP Sauve
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Joined: 15 Jun 2004 Posts: 121 Location: Indonesia
Posted: Sun Jun 18, 2006 5:02 pm Post subject:
Hi Jordan,
I use two methods so far, both of them consist of giving away something (report or software) to reward people for opt-in-ing to my list.
The first is by using a very short lead-capture page, consists only of a headline and some bullets that show the benefits of my "bribe". This one produces about 30.4% raw visitors-to-subscribers conversion rate and 37.9% unique visitors-to-subscribers conversion rate.
The second is by using a DHTML pop up (got it free from http://www.dynamicdrive.com) in my blog (I think it can be also applied to conventional content site) and it produces about 6.1% raw visitors-to-subscribers conversion rate and 10.8% unique visitors-to-subscribers conversion rate.
The numbers above might not be accurate 100% (only an approximation) since sometimes I visit my own opt-in page and blog and test my opt-in form, and the form tracker must be recording my own visits/opt-ins.
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