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Stan46
Joined:
15 Mar 2006
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10
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Posted: Wed Mar 15, 2006 9:22 pm
Post subject: Question on CTR
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Click Through Rate,
You guys are great, so I wanted to clarify this with you.
If you own a site using Adsense ads, I assume CTR is the the % of views in which someone clicks an ad.
Do people running PPC campaigns ever use the CTR term differently, as in if someone entered their site by clicking an ad somewhere that they actually wind up purchasing something? Or if not, what is that called? |
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AllanGardyne
Site Admin
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02 Jul 2003
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6326
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by the beach, Australia
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Posted: Thu Mar 16, 2006 10:42 am
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If someone buys, you're talking about a conversion rate (visitor-to-sales ratio).
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Allan Gardyne
AssociatePrograms.com - You're here. Explore it! |
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Stan46
Joined:
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10
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Posted: Thu Mar 16, 2006 6:59 pm
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Yes, or I was thinking later it might be called a "turn" rate, as in how many visitors (by way of the ad) were you able to "turn" to sales.
So I will take it that CTR is never meant to refer to turn or conversion rates. |
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