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Gary Gallagher
Joined:
06 Nov 2003
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Posted: Thu Nov 06, 2003 1:34 am
Post subject: Wordtracker & KEI validity
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Hi Everyone
I have a question which I was wondering if someone could help me with.
When trying the free search on wordtracker and you go through the competition research you are then presented with a list of keywords ranked in terms of their KEI.
However is this not just a measure of the supply and demand without taking into account how optimised the first ten results are.
Say for example you searched for soccer boots and it gave you a KEI of 468 with a count of 9804, 24 hrs 180 and a supply of 205166. Now if I go by the KEI this is a fantastic word because anything over 400 is a gift according to wordtracker, however the supply is reasonably high and it doesn't tell me how well the first thirty results have been optimised
So if I use the soccer boots keyword without doing further research I may be wasting my tme.
If anyone can shed some further light on this area it would be much appreciated.
regards
Gary
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Charlie
Joined:
22 Aug 2003
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3305
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Posted: Thu Nov 06, 2003 12:14 pm
Post subject: Re: Wordtracker & KEI validity
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Hello Gary.
| Gary Gallagher wrote: | When trying the free search on wordtracker and you go through the competition research you are then presented with a list of keywords ranked in terms of their KEI.
However is this not just a measure of the supply and demand without taking into account how optimised the first ten results are. |
That's a fair point.
I think it's always worth checking out how well optimised the top ranking competition is, as Allan and others have mentioned before. Look at the on page factors, but also consider researching their off-page linking structures, too, if things look well done on-page. You may be able to jump the queue if you can get good links.
A second thing to watch, is if the competition is weak (irrespective of quantity) for a high demand keyword...
If this is the case, it might be that you have stumbled on that all elusive beast the easy profit niche, but equally it might be that no-one has found a way to make money from that keyword.
Check the pay per click competition, here too. Sorry to sound pessimistic, but I think most high demand areas are pretty competitive now. Just approach with caution if you think you've found one that isn't...
It might be worth a quick PPC test before you invest a lot of time for the free engines, only to find that the sort of traffic you are getting is freebie seekers, or some kind of dreamers.
Remember, visitors must have not only the wish to buy, but the authority to make the purchase and the money available. In certain niches, this is often not the case.
Hope this helps,
Charlie.
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fishyking
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Posted: Thu Nov 06, 2003 2:39 pm
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Yes, knowing how many results there are for a query is useless. What you want to know is how hard will be to be among the first 10 results. So, you need to look at:
- The Pagerank of the first 10 results
- Do they include the keywords in the title?
- Do their backlinks include the keywords in the anchor text?
- Is the page optimized for that keyword? That page only, or all the site is organized for that page to get that ranking? |
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