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Nick
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Posted: Tue Nov 04, 2003 12:31 pm
Post subject: Ad Relevancy = Improving? Decreasing? Unchanged?
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Just would like to solicit idea:
In these few months, Adsense upgrades several times. What do you think about the Ad relevancy?
Myself found the Ad relevancy is decreasing. From the very beginning, the ad is very targeted but recently is not. Also, more public Ad is shown.
What's your experience? |
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Guest
Guest
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Posted: Tue Nov 04, 2003 4:52 pm
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| Quote: | | From the very beginning, the ad is very targeted but recently is not. |
This has been exactly my experience as well. Until the middle of October, I was extremely pleased with the ad targeting on about 90% of the ads. Since that time, I would say it has reduced to about 60%, which to me is a very significant decline. It has also caused our earnings to plummet because both our click-through rates and our earnings per click have seen a significant decline.
I have written to Google Support twice about this, giving a number of examples. They just keep saying they are looking into it. I'm not convinced they are devoting the necessary human intervention or this problem would have been resolved by now.
In all honesty, I think it has to do with broad matching that was implemented on the AdWords side on 10/16 and I conveyed this to Google as well.
| Quote: | | Also, more public Ad is shown. |
I have read similar comments from others, but fortunately I'm only experiencing poorly targeted paying ads and no PSAs.
As I read your post, I was debating about bringing this to the attention of the tech media. They love to cover Google. |
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Guest
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Posted: Thu Nov 06, 2003 3:48 am
Post subject:
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Any more poll?  |
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