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reikiman
Joined:
24 Oct 2003
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78
Location:
Mountain View, CA
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Posted: Fri Oct 24, 2003 9:54 pm
Post subject: Google likely to expand services soon
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There's a C|NET article titled Google to buy Primedia ad service today
http://news.com.com/2100-1024_3-5096734.html?tag=nefd_top
The gist is that Google is buying out the Sprinks targeted advertising service owned by Primedia. This will make Google (via Sprinks) the primary (?sole?) ad provider to about.com. Which would make adwords advertising visible through a larger pipe than now. Sprinks (http://sprinks.com/) being basically the same thing as Google's AdWords service.
I'm wondering how it will affect AdSense affiliates (like myself)? That is, would small time sites like mine get lost in the noise of about.com? Maybe leading google to drop AdSense for small time sites?
Surely this is exciting for advertisers using AdWords.
- David Herron
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Debs
Joined:
16 Aug 2003
Posts:
4296
Location:
NY
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Posted: Sat Oct 25, 2003 4:57 am
Post subject:
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| Quote: | That is, would small time sites like mine get lost in the noise of about.com? Maybe leading google to drop AdSense for small time sites?
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Noise is exactly how I think of about.com ... I will go anywhere first to get answers before I go there. Will our small sites get lost? I don't see it happening from an affiliate or merchant view myself. While about.com may have some good coverage on some topics, they are too broad to go into great depth on all of them. Niche content sites, however, are great for that.
Google has had their premium service for big time publishers for a long time. Adsense was brought out to reach the small publishers, and especially content sites. Personally, I think Adsense is here to stay and that makes me a very happy publisher. 
Debs
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Frank Nordberg
Joined:
15 Aug 2003
Posts:
114
Location:
Norway
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Posted: Sat Oct 25, 2003 9:06 am
Post subject:
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| Debs wrote: | | Noise is exactly how I think of about.com ... |
Nice one Debs. About.com may be the internet's biggest promise never to come true.
If I may digress a little: Is there any point in trying to get listed at about.com? I mean, they can't get many visitors these days and the outbound links are cloaked, so they won't help link popularity on Google etc.
| Debs wrote: | | Personally, I think Adsense is here to stay and that makes me a very happy publisher. |
I agree. From Google's point of view I guess about.com would be "just" another premium publisher. I think an AdSense/Sprinks merge would be an advantage to us small fishes, since it means more available ads (for publishers) and more advertising channels (for advertisers).
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Frank Nordberg
http://www.musicaviva.com
The internet center for free sheet music |
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