[I've hard wrapped this long URL because it was messing up the layout of the forum. Admin.]
The book I read is the one above. His "80/20 way" looks good as well. I did not know he had it out.
Again, this book has nothing to do with online business how to. It does help drive some points home in an Extreme way.
He also wrote The Natural Laws of Business (amazon has a used copy for 3 bucks!) that helped me alot when I started the process of mapping out a competitive strategy and takeover targets.
Those two books and one written by Jonar Nader called How To Lose Friends And Infuriate People get read and "rehashed" by me once a year.
What I love about all the above is you can get em from amazon used and the price STILL does not add up to what most "make a million now" ebooks sell for.
Btw, background on both authors, Koch is a financier and Entrepreneur, Nader isan entrepreneur, technologist, and consultant that charges ten thousand dollars for an hour of consulting. And he gets it.
Koch started several consulting firms then sold them off (one to Gemini) and owns hotels, a Gin Distillary, Filofax corp, Resteraunts, and many others.
So, neither author is a journalist reporting, which is nice. _________________ Gekko Speaks-The spot where my alter ego rants and raps about business and internet strategy.
Joined: 06 Jan 2005 Posts: 105 Location: Oxnard Ca 1 Hr North of Los Angeles
Posted: Mon Mar 07, 2005 3:18 pm Post subject:
HI BJ,
Thanks for the great reply. It's not that I think martell's method doesn't work. I see plenty of people say they are using it a and making money doing so.
Right now I have two methods to follow SBI and Martell. I like doing things myself and SBI limits that in many ways. Martell tells me to do things, but has no examples. Surely he could create one "sacraficial lamb" website as an example of his work.
Yes, I've read about the problems with webmasters showing their sites only to have many clones show up from Malasia to New York to Russia. I wouldn't want forum readers exposing themselves to that. I would like martel to do it though. One site to show what he is talking about. Surely with his hundred or so sites he could offer one to students as an example.
I am barely started reading Corey Rudl's material. Two thick binders plus 2 CDs and I'm on page 64 of the first manual. The people int that other site thread you posted didn't seem to exited about Rudl. Howeerver there was this, "If you can filter through some of the hype you will find some nuggets that work quite well". I guess that applies to all the gurus to one degree or another.
It really does sound like you should return the Martell manual for a refund and not work with his method. I doubt if I will. I am trying to implent some of what he says. I find it hard without examples that make sense. I'm willing to give him a fair trial, but again hard to do without concrete examples of what he is talking about.
It's that old Henry Ford quote: "If you think you can do a thing or think you can't do a thing, you're right." Sure makes a lot of sense to me. I really do believe I can do it, in spite of how it may sound.
I've bought a lot of marketing e-books but aside from Martell's book, I haven't bought one yet where the author tells you anything specific about his sites. SBI shows quite a few sites of its students and Ken's daughter. Maybe not a good idea, but his top 3% list with student site URLs is part of his sales pitch.
I seem to remember you had problems with Martell's customer service? NO, his customer service has been great as far a contact and response. My problem was that his introductory email to a newbie buyer was incorrect and had the wrong links in it. (sound familiar?) Then I paid for an offer and they didn't even mention it in the emails. I finally remembered it was offered and their customer service was fast and gave me the site and password to the information.
On P331 and 256 of martell's manual he says to use H2 tags.
Do any of you follow his advice and do that? If so is is a short 3 to 6 word headline or a longer sentence? _________________ Bob
Last edited by BobsStuff on Mon Mar 07, 2005 9:09 pm; edited 1 time in total
Yes, I use H1 and H2 tags, mainly to provide different levels of emphasis, so the SEs will know what you think is important on the page. H2 keywords are more important to your page than your regular text, and H1 keywords are more important than H2 keywords. And I don't think it matters how long your headings are, because the main point is to provide emphasis for the words you're targeting. So you want to make sure you get keywords in any lines that you're emphasizing.
H2 tags are just easier to use than bolding, especially if you're using a CSS template. It's also a very natural approach to writing, as well as being SEO effective.
Here is something else I just remembered from when I first bought the Martell manual. At the time, I didn't really know much about SEO or affiliate marketing. I liked his manual because it was inspiring but most of all, it set out a blueprint that was very easy to follow.
Mind you, I was one of those that sat on the material for a while and didn't do anything with it.
Anyway, during the time I sat on the information, I also did a lot more research, found out more about SEO and applied it to another site that I had up and running. With very good results, so that inspired me some more.
After learning more, when I went back to Martell's manual, I was able to see *why* it worked. I think what he does is write for someone truly new to the field, and when you're new to the field, lots of technical information can definitely be off-putting and give you a serious case of overwhelm. So he doesn't go into the mechanics of things.
If you read, for example, Sean Burns' Rankings Revealed, and then go back to the Martell handbook, things will definitely start clicking and you'll get a lot of, "oh, I get it" moments. Once that happens, you're also able to start tweaking what Martell has taught you (which is what he recommends you do, once you get the hang of things).
But you really don't need to know the "whys" before you start, as long as you do start learning or figuring out the whys afterwards. This lets you get sites up that work, while you're still learning about optimization. Martell's handbook is based on pretty sound SEO stuff, but of course, that does change a lot, too. I think he's always constantly tweaking things and he shares the results of his tweaking on his updates page (which have now been incorporated into the new manual, but I'm sure he'll add more to his updates in the future).
I think you bought Martell's manual at a time when he is definitely more wary about showing his sites. When I bought the manual, he hadn't run into all the problems he's had recently and he was a lot more open with his sites. I think your sacrificial lamb idea is good, but he'd have to keep giving us a new lamb because the old lamb would probably get eaten alive sooner or later
My own gameplan is based on diversification. Since you're going to hang on to Martell's manual, for example, you could do some Martell sites, then when that's under your belt, go with someone else's technique (I really like Andy Williams, for example). And you'll soon find yourself in a position to mix and match, too.
I know people recommend that you stick with one guru, but I personally think that's only to start with. Sooner or later, you want to develop your own "Bob style" and to quote ol' Martha, that's a good thing.
Joined: 06 Jan 2005 Posts: 105 Location: Oxnard Ca 1 Hr North of Los Angeles
Posted: Mon Mar 07, 2005 11:20 pm Post subject:
Hi BJ,
More great information. Interesting idea on H2 in CSS. They can be any size I call out in the CSS file.
netadventures wrote:
,
Mind you, I was one of those that sat on the material for a while and didn't do anything with it.
I procrastinate a lot. I only have 30 pages online since mid December. More going up now that I have "learned" a little. I still have a list of things that need to be revised.
Quote:
After learning more, when I went back to Martell's manual, I was able to see *why* it worked.
I see why some of his things work, but I would sure like to see HIS exact example of what he is teaching
Quote:
If you read, for example, Sean Burns' Rankings Revealed,
He is on my list of "too buy", but I have enough to keep me reading/studying for a while now.
Quote:
I think your sacrificial lamb idea is good, but he'd have to keep giving us a new lamb because the old lamb would probably get eaten alive sooner or later
FUNNY! Regardles, he still should put one up for students to study in depth.
Quote:
(I really like Andy Williams, for example).
I haven't heard of him yet
Quote:
I know people recommend that you stick with one guru, but I personally think that's only to start with. Sooner or later, you want to develop your own "Bob style" and to quote ol' Martha, that's a good thing.
Maybe the best thing I have read. I for sure won't follow martell advice on NOT reading forums and NOT studying other gurus. _________________ Bob
Posted: Thu Mar 10, 2005 2:18 pm Post subject: Procrastination & the need to keep learning
Bob,
To break out of my own procrastination loop of "just a little more study, gotta pick up a few more nuggets of wisdom and then I`ll be ready to do a decent site", I stopped buying any more new ebooks and now limit my discussion forum visits to a weekly visit to this one.
There is indeed so much to learn...just like J Scott with his seductive link to the 80/20 principle book. A while back I would have bought that right away based on the recommendation and my gut feel. Now it goes in my Amazon shopping cart for later review and I am outta there.
Right, a quick scan of my favorite posters and I`m outta here too!
Have a productive week! _________________ Discover How To Create Incredible Yet Reachable Goals - in this FREE 14-page report:
Goal Setting Report
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