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Is it better to capitalize on one product or a few?

Affiliate Marketing Forum Index -> Getting started - for new affiliates
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greg



Joined: 02 Oct 2003
Posts: 5
Location: New York

PostPosted: Thu Oct 02, 2003 1:21 am    Post subject: Is it better to capitalize on one product or a few? Reply with quote

Is it better to capitalize on one product or a few?
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Debs



Joined: 16 Aug 2003
Posts: 4296
Location: NY

PostPosted: Thu Oct 02, 2003 3:23 am    Post subject: Reply with quote

If you have a multipage site with good content in a niche area, then I would recommend you have several affiliate programs for products related to your niche. I hear a lot ... don't put all your eggs in one basket ... and it is good advice.

If you want to create a minisite (5-10 pages) , or microsite (1 or 2 pages) then you could focus on one product. I would recommend that you have a backup product to slide in though in case your vendor goes out of business, or out of the affiliate portion anyway. Smile

Hope this helps,
Debs
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Charlie



Joined: 22 Aug 2003
Posts: 3305
Location: UK

PostPosted: Thu Oct 02, 2003 7:17 am    Post subject: Reply with quote

You might also consider using a redirect or SSI for all affiliate links. This way, should the link change, you'll only need to make one change.

You could even use a Javscript feed - this would work across any number of domains.

Just a thought,
Charlie.
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manxman



Joined: 09 Aug 2003
Posts: 72
Location: Hamilton, Ontario, Canada

PostPosted: Thu Oct 02, 2003 11:21 am    Post subject: Reply with quote

Charlie (or others)

Question where could I go to learn how to do this redirect / SSI / java stuff? I assume you are suggesting that if I have a link woven into my content (as SBI suggests) and that affiliate site changes its location, then I could be looking at changing the links on my site in possibly dozens of pages. Ouch!

thanks

Richard
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Debs



Joined: 16 Aug 2003
Posts: 4296
Location: NY

PostPosted: Thu Oct 02, 2003 11:37 am    Post subject: Reply with quote

If you are using SBI, this feature is already offered through their tracking links.

You set up a tracking link to your merchant, give it a code, test the link, then add it to your library. Once it is in the library, you just scroll to the link you want, copy it, and paste it in your page.

When/If you need to change where the link leads, just go to the tracking library and update the merchant url and it auto redirects to the new merchant. I had to do this recently for one of mine, and it works like a charm. Ken says to use the tracking library for tracking links from outside your site coming in ... but I just use different codes to differentiate where the links are ... whether email, ebook, or onsite.

The only thing it won't do is change or remove any image tracking link (1x1 img included with text links, etc.) a merchant may want you to include on your page.

Hope this helps,
Debs
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Charlie



Joined: 22 Aug 2003
Posts: 3305
Location: UK

PostPosted: Thu Oct 02, 2003 7:38 pm    Post subject: Reply with quote

manxman wrote:
Question where could I go to learn how to do this redirect / SSI / java stuff?

For those of you without SBI! (taking a more DIY approach)...

SSI and Javascript feeds are explained well by Will Bontrager...

http://willmaster.com/

He also covers various redirect methods. If I were you, I'd go for a server based method of some form, rather than a client-side meta refresh or Javascript redirect - for various reasons, including speed, SEO and control.

Take a look at Will's site (and ezine) for some details.

Hope this helps,
Charlie.

P.S. Richard - sorry to be pedantic, but Java and Javascript are totally different things. It's a very common mix up! Smile

Java - an object oriented programming language (which you'll probably never need)

Javascript - a (predominantly) client-side scripting language. This is what we're talking about here, and what most people (other than programmers) usually mean

Best to say "a piece of Javascript code" or "a Javascript routine". Avoid at all cost phrases such as "a java script". This is just incorrect, though extremely common.

Glad I got that one off my chest! Smile
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netwise



Joined: 09 Oct 2003
Posts: 28

PostPosted: Thu Oct 09, 2003 4:05 pm    Post subject: Reply with quote

You can start with one then add more as you build your business. Once one product starts making you some money, add some more products if they fill a gap which the other product doesn't
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