Posted: Wed Oct 01, 2003 12:46 am Post subject: Request for help to identify benchmark for key word phrase
Hello.
I'm a freelance, direct response copywriter.
I recently purchased SBI and find few, if any "profitable" key words associated to the field. Maybe . I don't really know as I don't have a benchmark to go by.
I want to have a high profitability score. So, what does high mean? Would that be 10 or 100?
Keeping in mind that this is a service business, can you help me get a handle on the numbers. I understand the concept behind the relationship between the numbers, but not the numbers themselves.
The ideal would be to find lots of traffic and little competition, but that's not going to be the case from what I can tell. (Actually, it woul be idea if you would just supply me with the phone numbers of buyers and we can get around this Web stuff altogether).
I'm savvy to web marketing, but not under these circumstances and not in conjunction with this particular product (SBI). Generally, I would advise anyone to find a market first, but it appears I don't have that option.
I do have the option to drive traffic from areas other than search engines, but it's to my advantage to get in front of as many serious buyers as I can. Especially for "free".
I sure would appreciate it if you would help me get a handle on this.
Ok, let's think outside the box for a minute. I take it you are a copywriter, with the ability to research subjects, and write quality articles, sales letters, and maybe even ghostwrite an ebook?
Thinking in terms of product vs. service ... I came up with related topics to copywriting including content and articles. I am sure if you think in terms of "what" you write vs. what you do ... you may even be able to brainstorm more topics that fit your niche.
I went to Overture.com and used their term suggestion tool entering search terms individually for "copy" "ghost" "article" and "content" and came up with a good starting list of topics. Remember ... always sell the solution, the benefit ... not your product.
The terms here are quite popular on Overture, getting 1,000-13,000 searches each over the last 60 days.
Do some SBI research on these terms, and see how they do:
copy writing
web site copy
ghost writer
web content
web site content
free content
content provider
free web site content
content advise
free web content
content development
web site content development
web page content
e content
content syndication
web publishing content
article
science article
health article
finance article
biology article
psychology article
business article
marketing article
submit article
article on chemistry
find article
technology article
computer and article
science news article
medical article
education article
article on leadership
free article
article on nutrition
fitness article
human resource article
management article
scientific article
article on parenting
article research
car accident article
health and fitness article
religious article
abortion article
physics article
physical science article
environmental article
business ethics article
customer service article
submit article to magazine
accounting article
child abuse article
article submission
nursing article
earth science article
economic article
I then took the above terms and played with the Adwords Refine Keywords Wizard and came up with more terms (the above terms are included below)
writing poetry
writing
writers
writer
web site copy
web site content development
web site content
web publishing content
web page content
web content
technology article
submit article to magazine
submit article
screenwriters
scientific article
science news article
science fiction writers
science article
rewriter
review
research paper
research
report
religious article
publishing house
publishing companies
publishing
publishers
psychology article
physics article
physical science article
nursing article
novelist
medical article
marketing article
management article
journalists
jobs for writers
interview techniques
interview technique
interview
human resource article
how to write cv
how to write a song
how to write a resume
how to write a cv
how to write a book
how to write
health article
health and fitness article
handbook for freelance writing
ghost writer
freelance writing uk
freelance writing opportunities
freelance writing jobs
freelance writing job
freelance writing
freelance technical writing
freelance fiction writing
free web site content
free web content
free essay
free content
free article
fitness article
find article
finance article
filipino writers
essay
environmental article
education article
economic article
earth science article
e content
cv writing
customer service article
critique
creator
creative writing
copy writing
content syndication
content provider
content development
content advise
computer and article
child abuse article
car accident article
business ethics article
business article
breathing lessons writer
biology article
author
article submission
article research
article on parenting
article on nutrition
article on leadership
article on chemistry
article
analysis
accounting article
abortion article
Now ... to answer your question regarding how much is enough of a profitability figure to base a site upon? That's hard to answer, obviously you look for the best demand, lowest supply ... Overture gives demand based upon 60 days ... Google Adwords bases demand daily ...
One thing to keep in mind when researching your niche is to check out the top 10 sites on the terms you are favorable toward, if these sites aren't optimized well for search engine placement, a relatively low profitability term, with a high demand, could be a good niche to get into. If the top sites are well optimized, you would probably want to go with a higher profitability on a lower demand but also lower supply side.
With all things, you have to keep the SBI profitability figures into perspective and don't rely on them 100% ... they are really only a tool to help you find more terms relating to your niche. I have very highly competitive terms with low profitability on my site and do quite well.
I do try to stay at the 7.0 profitability and up for all my terms starting out, and also try to keep demand above 1,000, if that helps you at all. I do, however, add more competitive terms after I get about 20 pages of true niche terms built.
Hope this helps,
Debs _________________ Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!"
Posted: Wed Oct 01, 2003 2:02 am Post subject: Thanks for the help
Debs,
Thank you for all your hard work.
The "7" and "1000" numbers were what I was looking for. That info has opened up a bunch of words and phrases for me. I'm not looking for the unrealistic, but I just wanted to hear what numbers others consider worthwhile and viable. I would rather have 1 buyer than 1K tire-kickers, ya know?
The words help a great deal, too. Not only to fill this site out, but to start other sites. (Yes, I'll take it one site at a time).
Next stop: Wordtracker to finalize my choice(s) and then on to register my domain name.
This has really given me a jump forward and some confidence - I had been looking at 100 for profitability. I got that number from a shot of Rupert's key word list and there's just no way I can hit that without specializing in an area that would take me away from direct response.
I'm not trying to yak your ear off, but just want you to know how helpful you've been - thanks.
One thing to keep in mind when researching your niche is to check out the top 10 sites on the terms you are favorable toward, if these sites aren't optimized well for search engine placement, a relatively low profitability term, with a high demand, could be a good niche to get into. If the top sites are well optimized, you would probably want to go with a higher profitability on a lower demand but also lower supply side.
Debs wrote:
With all things, you have to keep the SBI profitability figures into perspective and don't rely on them 100% ... they are really only a tool to help you find more terms relating to your niche.
Confusion over the profitability figures comes up time and time again in this forum. I agree with Debs on this.
Debs wrote:
I do try to stay at the 7.0 profitability and up for all my terms starting out, and also try to keep demand above 1,000, if that helps you at all.
Thanks for some real numbers, Debs.
Although I know the "profitability" figures are relative, I have still fallen into the trap of over estimating the competition's SEO skills.
Debs wrote:
I do, however, add more competitive terms after I get about 20 pages of true niche terms built.
Remember, too, that if you have good on-site navigation, you may be able to draw people to the competitive pages, even if they came in via another door.
All the best,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
Posted: Wed Oct 08, 2003 11:52 pm Post subject: Competition pages
Besides the benchmarking numbers (I also thank you Debs) I agree with Charlie that you'd be surprised to see in many Google categories, for example, how poorly optimized are some high-ranking pages... I've thought of even going through the work of checking against some optimization tools several of the competition pages...
I've also found that some of the first-ten pages in the SEs cover in one or two 200-words, not very detailed or interesting pages what you'd be willing to devote your whole site to or at least whle sections...
As to the numbers, I've dreamed of a secret report benchmarking demand and profitability figures for a whole lot of keywords, categorized and sub-categorized... I'd most definitely pay for such a thing... I know, I know... that's too much to ask, or isn't Is someone already thinking of collecting that information for a e-book?
One more thing, although yours is a service business, don't subestimate the value of well selected affiliate programs directly or indirectly connected to your pages... after your Wordtracker job, give some time to that aspect of the proccess... you might yet be favourably surprised also...
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Is someone already thinking of collecting that information for a e-book? 