Joined: 27 Sep 2003 Posts: 57 Location: Southern California
Posted: Sun Oct 05, 2003 7:42 am Post subject:
Hi Ed,
Following up on your generic example:
Tier 1: car
Tier 2: domestic car - Tier 3: car corvette
Tier 2: foreign car - Tier 3: toyota car
Tier 2: sports car - Tier 3: ferrari car
You get the idea. Use a logical sequence.
A little trick that helps me is to think of the layout of my site as a directory. I start with the Tier 1 as one of the categories of the directory. Sub-categories of the category are Tier 2. Sub-cagtegories of the sub-catergories are Tier 3.
Here's a method I've used on on 4 SBI sites and some far it seems to have worked. Take 5 to 7 highlighters and examine each keyword try to group them together. I highlight keywords inside the words to see if any themes come out... use a different color for each theme making them my tier 2 pages.
car corvette
toyota car
ferrari car
car corvette parts
toyota car parts
ferrari car parts
car corvette pictures
image toyota car
ferrari car photo
calendar ferrari
corvette car racing
toyota car accessories
ferrari sports car
These could break down in a few ways like:
Racing Cars:
car corvette
toyota car
ferrari car
ferrari sports car
corvette car racing
Parts:
car corvette parts
toyota car parts
ferrari car parts
toyota car accessories
Images/Posters:
car corvette pictures
image toyota car
ferrari car photo
calendar ferrari
Since I don't know what your theme is I can only guess.
I hope that helps,
Gary
www.internet-speed-guide.com _________________ Gary
- ONE is to small of a number to be a success!
Learn HOW TO create targeted, focused Content for your website!--> http://webcontenttips.com - Join Our Weekly Newsletter
I realise this is only an example, but every time I see words like "foreign" on a website, as a non-American I start getting a bit defensive.
Seriously, however high the demand for "foreign" cars (or anything else), never forget your site is globally accessible and "foreign" depends on where you live.
Incidentally, is it my imagination, or is this forum populated by an unusually high proportion of "non-Americans"?
Just a thought,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
a different color for each theme making them my tier 2 pages.
Racing Cars:
Parts:
Images/Posters:
Just to make sure I understand... You would make these your teir two even though they do not show up as profitable at all? i thought the guide said to use the keywords that have the ost traffic as the second tier. It seems like your suggestion is make them third tier.
I think I'm missing something! But that's a constant state for me
Charlie Write
Quote:
I see words like "foreign" on a website, as a non-American I start getting a bit defensive
oops!
Sorry Charlie! I guess there really isn't anything that is truly "american" anymore!
Just to let you know that I have no bias....
I was born in Malaysia lived there 4 years. Moved to the US ived there 6 years. Moved to Saudi Arabia lived there 4.5 years. Moved back to the US lived in CA for several years. Now I'm in the Portland Oregon area several years already! Many Americans would call this area (The Pacific Northwest) foreign! I also travel to different parts of the world, not as a tourist but having been invited by local Christian organizations to work with them.
Anyways, sorry for causing some tension for you. I didn't mean it at all!
On a side note for everyone, I tried to get SBI Manager working when I was in Singapore several months ago an it didn't work! I emails tech support and they said it doesn't work! Go figure!
I think we're a bit cross-purposes here, Ed, but you still raise an excellent point...
Quote:
Sorry Charlie! I guess there really isn't anything that is truly "american" anymore!
There are lots of things that are still truly American - not least of which, is the majority (or at least the largest minority) of people on the net. I still target Americans in most of my sites, for this reason.
It's just a matter of numbers.
What I was trying to say, is that most people (not just Americans) can't help but think in a "narrow-minded, not-past-their-own-borders" sort of way, from time to time. "Think global" is often little more than empty rhetoric.
My point is, that although Americans might be the largest demographic group of net surfers (with the most websites aimed at them), I feel they are still no more entitled to think this way when "publishing to a worldwide audience" than the occupants of the smallest, "least impotant" country in the world. Many non-Americans think their country is #1, too!
(I find the problem worst with newsletter publishers.)
Hope this is tactful enough to stop the politically paranoid flames!
Quote:
Anyways, sorry for causing some tension for you. I didn't mean it at all!
That wasn't the case at all. I was trying out my "interesting" sense of humour again, but I'm afraid I didn't make myself clear.
I sometimes try to mix serious points and humour - but it can be tricky!
Don't let people like me put you off. Keep on posting.
There are no "rules". For instance if I was doing a site on soccer right off the top I can see some natural divisions. Equipment, uniforms, socks, shoes, crowd control ... (little joke there) etc.
Tier one is the "home" page the site theme - soccer
Tier two are breaks in the theme -
Equipment
uniforms
socks
shoes, etc.
Tier three I like to think of as being granular... think of the section as a mini-site. There may be 50 types of soccer shoes and only 6 uniforms in your keywords... But that's the breaks. I have a site that I know just didn't "fit right" but I went ahead and stayed with my guts. About 2 weeks later I uncovered a whole bunch of key words for that group.
Gary
www.internet-speed-guide.com _________________ Gary
- ONE is to small of a number to be a success!
Learn HOW TO create targeted, focused Content for your website!--> http://webcontenttips.com - Join Our Weekly Newsletter
Joined: 01 Aug 2003 Posts: 1126 Location: London, England
Posted: Sun Oct 05, 2003 7:06 pm Post subject:
Hi Charlie,
Quote:
There are lots of things that are still truly American - not least of which, is the majority (or at least the largest minority) of people on the net. I still target Americans in most of my sites, for this reason.
Very true.
Quote:
What I was trying to say, is that most people (not just Americans) can't help but think in a "narrow-minded, not-past-their-own-borders" sort of way, from time to time. "Think global" is often little more than empty rhetoric.
Again very true... But do bear in mind old boy that we British are never foreign, even when one is abroad!
Quote:
I sometimes try to mix serious points and humour - but it can be tricky!
Yet again charlie, very true. Tricky but sometimes too tempting, as witnessed above! And just in case I'd better emphasize it was a joke (maybe not a good one)
But do bear in mind old boy that we British are never foreign, even when one is abroad!
<...Pause to pick up monacle that has fallen due to severe raising of right eyebrow...followed by unusual silence...>
Larry Chamberlain wrote:
Charlie wrote:
I sometimes try to mix serious points and humour - but it can be tricky!
Yet again charlie, very true. Tricky but sometimes too tempting, as witnessed above! And just in case I'd better emphasize it was a joke (maybe not a good one)
Best to always labels those jokes. I keep getting into trouble - wouldn't want the same thing to happen to you!
Cheers,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
Joined: 02 Jul 2003 Posts: 5839 Location: by the beach, Australia
Posted: Mon Oct 06, 2003 6:04 am Post subject:
Charlie wrote:
... "foreign" depends on where you live.
Good point.
I just checked Overture's Search Term Suggestion Tool. It shows...
Searches in August:
1349 foreign car/s
1122 foreign car/s part
So if you're building a site about cars, "foreign cars" would be a useful key phrase to optimize a page for. You could always make a joke about the term, and acknowledge that "foreign" depends on where you live. That way, you'd get some useful traffic without upsetting your visitors.
It reminds me of my days as a reporter. We were taught to avoid using the word "local" because what was local to one reader wasn't to another. _________________ Allan Gardyne
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