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Which is more popular PPC search engines or the old ones?
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Affiliate Marketing Forum Index » Search Engine Optimization
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scott



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Post Posted: Tue Sep 16, 2003 6:49 pm
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Which would you use? Personally I avoid search engines that take money for placement and my logs say that users do too.


If I used one it would be Overature. I've read that Overature results get used by google and Yahoo.

I think the best search engines are the main ones such as Google and Yahoo, but when your starting out, you need to get your name everywhere

scott
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manxman



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Post Posted: Sun Sep 28, 2003 6:43 pm
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for my pre-SBI site, the log program I have access to only shows the top so many sources, and only Google (72%), Yahoo (21%) and MSN (7%) show up. Actually, a majority of my sources are listed as direct requests, which I assume are returning visitors, or could they also be links from another related site?

note: I have not bothered to re-submit to any SEs in a couple of years. I have just depended on my Google and Yahoo sources. (just lazy!!)


Richard
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Debs



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Post Posted: Sun Sep 28, 2003 7:00 pm
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I've read that Overature results get used by google and Yahoo.


Overture is now owned by Yahoo, and yes Yahoo does use it's paid listing on the Yahoo site.

Google however, does not. Google offers it's own ppc called Adwords.

Debs
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Michael Anthony
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Post Posted: Mon Sep 29, 2003 7:25 pm
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It's worth spending money to get into Yahoo as the listing counts as backlinks in Google which improves your pagerank.

My own recommendation would be to spend 80% of your budget on pay per click but monitor the results carefully and be content with a lower than top 5 result on the words that are expensive. One of my keywords is over $20 per click to be top - I am in postion 28 and still make a profit from my traffic.

It has cost me over ?20,000 to learn this lesson, which is the amount I spent in a month "making me top" on Overture, Espotting, etc. before I realised that less generic terms and lower bids make proper ROI a reality.

Use Overture's keyword suggestion tool to increase your keywords, then bid low to assess the value to your own situation, but make sure that yo have a systm in place which can measure precisley how much each paid for click is making you BEFORE spending the money.

That's what I'd do anyway.......
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scott



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Post Posted: Mon Sep 29, 2003 8:12 pm
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Thanks Michael,

I appreciate the feedback!

Scott
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