According to the research, there is about a ten times difference in potential traffic between the first and tenth paid search position rankings. The results also revealed major differences between the two search providers. The study was conducted in May and June 2004 on 55,913 Google keywords and 62,635 Overture keywords purchased by clients of Atlas Search. The keywords were purchased for use in the sponsored listings sold by Google and Yahoo!'s Overture.
"There is a 40 percent drop between Google's No. 1 search ranking and its No. 2 search ranking, suggesting that the top position may be the wisest buy with Google," said Young-Bean Song, director of analytics and the Atlas Institute. Atlas DMT is an advertising technology provider and an operating unit of Seattle's aQuantive. Atlas Search is an automated search campaign management technology owned by Atlas DMT.
With Yahoo!-owned Overture, "the decline you can expect in traffic based on rank is much more smooth," Song said. "Taking the number two spot is a better strategy on Overture than it is on Google."
Rank isn't always the most important consideration, Song emphasized. "Rank, cost and volume are the three most important variables." Paying for the number one ranking may not be the best strategy for all advertisers, he said. "For some marketers the cost of traffic associated with the top ranking may be too high."
Ive been using overture and google for our ads and other affiliate programs but I feel that the No. spot is not a very effective site. Yes you will get a ton of click throughs but I dont think you convertion ratio doesnt increase.
I try to think as a surfer and if I were looking for a particular product or type of product. I will probably click on the first one but then I will click on the next several and then make my decision as to where to make the final purchase.
I wonder if people here strictly go for thie no.1 or 2 spot for ads in google or overture. It would be great to hear your results. _________________ Pureweightloss.com Affiliate Program
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I have a pretty limited budget so I don't fight for top positions. I do, however, make sure that I'm in the top 8 so as to appear on the first page of results (Adwords).
I'd say that's the biggest issue. Most people never look past that first page, so you'll loose a ton of impressions if you're not there.
My general opinion is that the middle 3-6 is just great and often much cheaper than the top which saves me money and helps keep ROI higher. Of course, there are some pretty noncompetitive keywords for which the top is really cheap. In that case, I go for number one.
The amount I'm willing to bid depends a lot on how much I would earn from a sale. (I use the Google Cash system to market affiliate programs with Adwords.) _________________ Webmaster Wear Amusing t-shirts for webmasters, online marketers, and internet junkies.
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