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mzakih
Joined:
15 Jun 2004
Posts:
121
Location:
Indonesia
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Posted: Sat Sep 04, 2004 4:53 am
Post subject: Need Help with GoClick PPC
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Dear friends,
I've just started a campaign in GoClick to promote SBI! I link my add to one of the small-business laser-beam pre-selling page provided by SiteSell, i.e. the traffic page - http://traffic.sitesell.com/my_RR_URL. I've bid on 108 traffic related keywords like "web traffic," "site traffic," etc. My maximum bid is $0.1 and I don't want to raise my bid before I can count my ROI - it is difficult for me to count my ROI now, because I don't have any idea about how much sale I can make from a certain amount of visitors.
The strange thing is that I'm not getting any click up till now for that campaign and it's been a day since I started that campaign. I don't understand what is wrong with this, since for most keywords I got a number 1 or 2 ranking, except for more broad keywords like "web traffic," "web site traffic," etc. For instance, my lowest rangking is for the broad keyword "web traffic" (according to GoClick keyword tool, this keyword has 1898 searches for 30 days and 452 searches for 7 days), in which I rank at number 13 listing.
Or maybe the problem is not with keywords and ranking things. Maybe the problem is with my ad copy. I don't know but I think I've followed many tips out there about copywriting, which is to stress the benefits of the product rather then the features.
Here are 2 of my ad copies for this campaign:
Building Traffic Made Easy with SBI!
Deliver targeted, motivated, traffic to your web site using SBI! - the all-in-one site marketing and traffic building software - Only $395 for 15 months of subscription (less then $1 a day).
Getting Web Visitors Made Easy with SBI!
Deliver targeted, motivated, visitors to your web site using SBI! - the all-in-one site marketing and traffic building tool - Only $395 for 15 months of SBI! (less then $1 a day)
The two is almost the same, except for the word "traffic" and "visitors" - I used the visitors ad for any traffic related keywords which use the synonym "visitors". My headlines are stressing one of the benefit of SBI! which is providing the easy way to get traffic - easier then if we try to do that keywords research, SEO, etc., manually, that's what I read in several of Ken's book including the Affiliate Masters Course. And the body of the ad copy is showing the benefit "delivering targeted, motivated, traffic/visitors" and the feature "the all-in-one site marketing and traffic building tool". I put the price there to avoid freebies clicking on my ad.
So, what do you think about my concern. Is my situation normal or not - do you have any experience with GoClick, maybe you could tell me your own experience? And am I doing wrong with the keywords and adcopy stuff?
I think that's all for now. Thanks.
Regards,
Zaki
P.S. I post this letter here and not to the "paid advertising" topic, because I'm still a newbie and I think my question is a kind of a "newbie question."
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Last edited by mzakih on Sun Aug 07, 2005 11:10 pm; edited 1 time in total |
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Larry Chamberlain
Joined:
01 Aug 2003
Posts:
1184
Location:
London, England
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Posted: Sat Sep 04, 2004 10:52 am
Post subject:
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Hi Zaki,
I like GoClick, it's a nice easy to use PPC engine. But...
I found that it did not get great amounts of traffic, and I'm not sure that they take measures to stop your competitors from continuously clicking your links.
You have the price in your ads, that's good... it'll keep the tire kickers away, but may just stop some good prospects from clicking.
Can you come up with an ad that shows that you aren't offering a free offer but does not put off potential customers before they get to the site?
All the best,
Larry Chamberlain.
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mzakih
Joined:
15 Jun 2004
Posts:
121
Location:
Indonesia
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Posted: Sat Sep 04, 2004 1:47 pm
Post subject:
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Dear Larry,
Thanks for the tips. But after doing a test I got a feeling that the problem is not with my ad. Recently I try to bid on a very popular keyword which has a low bid, but which also has a low relevancy with what I'm promoting. The keyword is "google." In just a day I receive around 74 clicks. And the ad that I used mention the price of SBI!
So, I think the problem is with the keywords. I think the keywords that I choose before have very low searches. Anyway, I'm still confuse, to which bid I should paid my attention, is it to GoClick bid or to their partners bid, since GoClick said that 90% of their traffic comes from their partner network?
Regards,
Zaki
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