Joined: 22 Aug 2003 Posts: 1322 Location: Gainesville Florida USA
Posted: Sun Jul 18, 2004 3:44 pm Post subject: Article Writing For Links
Hey guys,
I'm planning on leveraging my talent for blowharding in to a incoming links strategy by using the article writing method.
If I'm going to create content for my site anyway, why not share it in article form, and have it be my promotion strategy too. Kill two birds with one stone.
Here's my question. The point of making one's articles available is to get that incoming link on the site where the article is published.
Where should I point that link? Some options:
1) I could have all my article links go to a redirect script, thus I could send all the article traffic to wherever I wanted, whenever I wanted. If 6 months from now I have a new project I want to promote, I could aim all the traffic at that URL. Not sure how Google feels about redirecting though, maybe I'd lose any page rank by this process, which would seriously undermine the goals of the whole project.
2) I could aim the article links at a page whose main purpose is to encourage other site owners to sign up to a mailing list where i send all my new articles. Thus, I'd be building my own distribution channel, independant of the article directories.
3) I could aim the article links at the relevant part of my site. So, for example, if I wrote a nature article, that link would go to one of my nature site home pages. If I wrote a business article, that link would go to the home page of the business section of my site.
4) I could link to an autoresponder, thus building a mailing list, but not earning any PR.
Any suggestions?
If you are actively engaged in article writing and have any advice beyond these questions, go for it, much appreciated.
Phil _________________ Free Email Discussion Group For Your Site
Your visitors will build your site for you.
http://Discussion-For-You.com
There were a couple of high-PR, very respected sites in my niche from which I wanted one-way links in. So I wrote a good article for each that was an exclusive piece, not published anywhere else on the net, targeted to their content and audience.
This strategy worked very well! One of those efforts netted me a long-term assignment as a monthly guest columnist for the site - and the article pages there climb in PR quickly. So each month I'm not only adding a soon-to-be high PR link from that authority site, I'm also receiving a nice flow of traffic from it too.
And my reputation in my field is enhanced by people associating me with that site.
I don't know if this suggestion helps you, Phil! You have so many original ideas all the time that you probably need a team of people to follow through on implementing them all, while you just stay at the top doing the brainstorming. _________________ www.home-jewelry-business-success-tips.com
Joined: 22 Aug 2003 Posts: 1322 Location: Gainesville Florida USA
Posted: Sun Jul 18, 2004 7:24 pm Post subject:
Jewel wrote:
So I wrote a good article for each that was an exclusive piece, not published anywhere else on the net, targeted to their content and audience.
Jewel, this is a really excellent idea. Who knows how long it would have taken me to think of this. Thanks much!
It's so simple and direct, I love that. Want a link from a high PR site? Find out what they want and give it to them. Duh, of course!
What I need to do next is marry your idea to some contact method that is more creative than email. Allan had a good idea awhile back of printing and snail mailing as a method of contact, perhaps I'll work on that.
Quote:
So each month I'm not only adding a soon-to-be high PR link from that authority site, I'm also receiving a nice flow of traffic from it too.
Rock N Roll Jewel, nice work!
Quote:
I don't know if this suggestion helps you, Phil! You have so many original ideas all the time that you probably need a team of people to follow through on implementing them all, while you just stay at the top doing the brainstorming.
It does help me, thanks again.
Writing articles is hardly an original idea but I thank you for your kind words.
Brainstorming, and trying to get outside the group think, is indeed a fun exercise. But not necessarily profitable. The money is of course in the implementing, not the brainstorming.
Sometimes it's better to have one rather ordinary idea, like article writing, that you do consistently without mercy. Sometimes I wish someone would break in to my house, and steal all the ideas except one. ;-0
Jewel, where do you aim the link that is included with your articles? Care to point us to one of your articles? _________________ Free Email Discussion Group For Your Site
Your visitors will build your site for you.
http://Discussion-For-You.com
Phil, aside from the first one about redirecting, why not do them all? My new resource box links to the home page, then the newsletter signup, and then 2 other related articles that I felt might be of interest to readers on my site.
I've noticed James Martell resource boxes do a similar thing, multiple links to his sites, including one to his "writers" site, and others to his "topic" sites.
I like the idea of the redirect you can point where you like, but I don't know how it would affect PR, perhaps Sean would advise on this.
The one thing I know you won't do, and I've seen done by many people, is putting their email address in the resource box. That is a clear invitation to spam bots, and will eventually force the writer into taking action to filter their email and risk losing the benefit of the email link.
Debs _________________ Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!"
Joined: 22 Aug 2003 Posts: 1322 Location: Gainesville Florida USA
Posted: Mon Jul 19, 2004 11:32 pm Post subject:
Good points Debs, thanks. I guess if I offered multiple links I'd still get the same PR, it would just be spread around my site more? Not a PR master yet as you can see.
The main thing that appeals to me about the redirect is that it makes it easy to count incoming traffic from the articles. Setting up that kind of feedback loop is important to my motivation, if I can see the technique working, I work harder at it.
Also, using a redirect puts all the referring URL's in one tidy place. So I can track down those cheaters and have a blast kicking them in the seat of their pants, as we've discussed!
But I may be able to accomplish the same thing just by sending all article links to special pages set up for that purpose and then using normal stats. I'll experiment and see. If the redirects kill the PR, that's too high a price to pay for convenience. _________________ Free Email Discussion Group For Your Site
Your visitors will build your site for you.
http://Discussion-For-You.com
Actually Phil, you could get more PR for your site overall using multiple links in your resource box, than if you used just one. Remember, PR is distributed based on all the links on the page, internal and external. So by increasing the quantity of links to your site, you are counterbalancing thelinks the other site has internally or externally.
Debs _________________ Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!"
Joined: 22 Aug 2003 Posts: 1322 Location: Gainesville Florida USA
Posted: Thu Jul 22, 2004 3:00 pm Post subject:
Ah OK, more is better. I can remember that! I'll track Sean Burns down at his board and ask about the redirect/PR issues.
Thanks Debs. _________________ Free Email Discussion Group For Your Site
Your visitors will build your site for you.
http://Discussion-For-You.com
Joined: 29 Sep 2003 Posts: 15 Location: Rushden, UK
Posted: Tue Aug 24, 2004 7:55 pm Post subject:
Hi Phil,
Just a suggestion...
I've just started using tracking links for each of the articles I write. The theory being that I can then look back and see which article or articles:
1. Get the best response, i.e. clicks to my site
2. Produce a desired call to action, i.e. sign up to my list, purchase etc.
If you know which article worked out well for you, you can then look into getting it seen in more places, or even writing more articles based around the same topic.
It's a bit like looking at your site stats and seeing that some content pages don't get much clicks, where others get loads. By tracking your article popularity you will know what's worth writing about and what's not.
I don't know if you already use tracking links or not. With the one I currently use, I'm able to change the destination of a link at any time. This would fit in nicely with your idea of possibly redirecting people to a different page later on..
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So each month I'm not only adding a soon-to-be high PR link from that authority site, I'm also receiving a nice flow of traffic from it too.
