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davidku
Joined: 07 Jul 2003
Posts: 21
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 Posted: Fri May 28, 2004 12:24 am Post subject: Ezine Advertising Rate |
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Hi,
I know ezine advertising might not be a good way now since so many spam filters are being implemented.
Just wonder how much we can charge for a dating related ezines with 5000 subscribers. In each issue, there are 2 ads. Either top, middle or bottom. Probably top ads are more expensive but I found that the bottom ads get more clicks. Unsure how the arrangement is.
Need your valuable advise. Thanks. |
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Jewel
Joined: 09 Nov 2003
Posts: 267
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| Posted: Fri May 28, 2004 12:36 am Post subject: |
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Hi, David,
I don't have the answer to your specific question, but with my newsletter I've been doing some wonderful "ad space trades" or article trades with publishers of other newsletters in my niche.
Most other publishers are very amenable to trading an endorsement blurb or article and link to your site in their newsletter if you do the same for them in yours. My traffic and subscriptions took a huge leap this month when a publisher of a newsletter with 4500+ subscribers traded an endorsement blurb plus article with me, and she said her traffic had a big jump from mine as well.
Just thought I'd toss that in - it's a strategy that's boosting my site traffic and newsletter subscriptions tremendously! 
_________________
www.home-jewelry-business-success-tips.com |
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davidku
Joined: 07 Jul 2003
Posts: 21
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| Posted: Fri May 28, 2004 5:45 am Post subject: |
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Thanks, good one. Maybe I can cross promote among all my other mini sites as a trial first.
So far biggest mistake I make now is, I do not send out newsletter frequently. Just feel that relationship between me and my subscribers are not close. |
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AllanGardyne
Site Admin
Joined: 02 Jul 2003
Posts: 5839
Location: by the beach, Australia
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| Posted: Sat May 29, 2004 8:13 am Post subject: |
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For my Associate Programs newsletter I charge $320, $160 and $80. Those prices are probably well above average, but they work for me.
Do the rates need to decline as sharply as that? No. You can be guided by the demand you receive for different ad spots. In my experience, advertisers are willing to pay a good premium to have the top spot and are often upset if it's not available.
The newsletter has more than 21,000 subscribers, so you'd need to divide those rates by about 4.
You'll have to experiment. If no one buys your ads, you'll have to drop the price. If you get bookings several months ahead, it's probably time to raise the price.
You might think it's a good idea to start very cheaply to attract advertisers. That's what I did. However, be careful. When I started my newsletter in 1998 I charged very little for the ads - and one advertiser pounced and booked ads in every issue for a whole year. The same thing has just happened with the PayPerClickSearchEngines.com newsletter, so we've just increased the ad rates for it.
Consider, too, that many newsletter publishers don't sell ads. Their revenue comes purely from promoting affiliate products, giving them lots of freedom to publish whenever they wish and no advertisers trying to encourage them to do things they don't want to do.
_________________
Allan Gardyne
... earning a good living from affiliate programs since 1998.
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Tomas Loden
Joined: 29 Dec 2003
Posts: 17
Location: Sweden
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| Posted: Sat May 29, 2004 8:49 am Post subject: |
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Hi Allan,
"For my Associate Programs newsletter I charge $320, $160 and $80. Those prices are probably well above average, but they work for me"
Allan, are the results from your $320, $160, $80 ads also
"well above average"
/ Tomas |
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AllanGardyne
Site Admin
Joined: 02 Jul 2003
Posts: 5839
Location: by the beach, Australia
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| Posted: Sat May 29, 2004 9:38 am Post subject: |
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I have quite a few repeat advertisers, so I guess the advertisers must be satisfied.
I'm booked up until the end of this year - unless I increase the frequency of the newsletter!
_________________
Allan Gardyne
... earning a good living from affiliate programs since 1998.
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davidku
Joined: 07 Jul 2003
Posts: 21
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| Posted: Sat May 29, 2004 3:19 pm Post subject: |
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Allan, thanks for your guide.
After the spam filter become more and more nasty, I found that email advertising not effective as before. Thought that the ads rate might drop drastically.
Any place to start where I allow other people to know about my ezine advertising service ? |
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Charlie
Joined: 22 Aug 2003
Posts: 3305
Location: UK
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| Posted: Sat May 29, 2004 3:34 pm Post subject: |
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| AllanGardyne wrote: | | You might think it's a good idea to start very cheaply to attract advertisers. That's what I did. However, be careful. When I started my newsletter in 1998 I charged very little for the ads - and one advertiser pounced and booked ads in every issue for a whole year. |
Another thing to consider, is that many of the more professional advertisers will not expect to pay your advertised rates anyway - just like offline. By pricing more highly (within reason) you give yourself some room for negotiation.
Others will expect a heavy discount for taking unused space at the last minute, if you haven't got options of your own to fill it...
| Quote: | | Consider, too, that many newsletter publishers don't sell ads. Their revenue comes purely from promoting affiliate products, giving them lots of freedom to publish whenever they wish and no advertisers trying to encourage them to do things they don't want to do. |
That certainly appeals to me, but to be honest I copied what quite a few other marketers do...
I have several very small but very targeted lists, and I do not accept paid ads at all. However, I do experiment by putting my own affiliate links in the place the ads would go, and deliberately make them look like third party paid ads.
The lists are small and the testing vague, but if I had one big list I would definitely be trying to work out how much the space was worth to me with my own ad and then setting the ad rates accordingly. Knowing what the space is worth to you should put you in a strong negotiating position.
Remember also, if they are asking they are keen, so don't sell yourself short. 
I also think it's fair to say that Allan holds strong influence with his list, which advertisers are trying to piggy-back even if Allan isn't strictly speaking endorsing them. As a result, be a bit careful about any per subscriber ad rate comparisons.
Cheers,
Charlie.
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"Before I speak, I have something important to say."
- Groucho Marx |
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Glennys
Joined: 01 Oct 2003
Posts: 50
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| Posted: Sat May 29, 2004 11:31 pm Post subject: |
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Hi David,
| Quote: | After the spam filter become more and more nasty, I found that email advertising not effective as before. Thought that the ads rate might drop drastically.
Any place to start where I allow other people to know about my ezine advertising service ? |
I haven't noticed any drop off at all in the demand for advertising in the PayPerClickSearchEngines.com newsletter. If anything, the opposite is true. Recently I've had to turn many prospective advertisers down because all my ad spots are booked for the year ahead (and further).
All of the current advertisers are long-term and some have been advertising in the newsletter since it was first published. I presume they must be getting a good return or they wouldn't continue with their campaigns in the newsletter.
Do you have contact information for advertising enquiries on your site? That's probably the first and easiest place to begin letting others know that you do accept ads in your newsletter.
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Glennys Faulds
LifetimeCommissions.com
PayPerClickSearchEngines.com
AssociatePrograms.com |
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davidku
Joined: 07 Jul 2003
Posts: 21
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| Posted: Sun May 30, 2004 5:26 am Post subject: |
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I am using email management service by Parabots.com. Probably that is one of the reason why my email is not delivered.
Do you guys run own email management software ? |
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AllanGardyne
Site Admin
Joined: 02 Jul 2003
Posts: 5839
Location: by the beach, Australia
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| Posted: Sun May 30, 2004 11:31 am Post subject: |
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No. We use Dundee.net for the AssociatePrograms.com newsletter (a very good service), Yahoo Groups for the PayPerClickSearchEngines.com newsletter (a free service which inserts an ad at the start of your newsletter - use only if you're short of funds) and we recently switched to Aweber for the LifetimeCommissions.com newsletter (a very good service, very good value for money).
_________________
Allan Gardyne
... earning a good living from affiliate programs since 1998.
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24hourwealth
Joined: 13 Aug 2003
Posts: 62
Location: Chicago
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| Posted: Wed Jun 02, 2004 9:14 pm Post subject: |
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I have over 61,000 subscribers now and offer the cheapest rate on the net for the number of targeted subscribers for only $35 BUT this is rare. It can be pricey depending on the market.
Take care
Jeff Casmer
_________________
Jeff Casmer is an internet marketing consultant and work at home business owner. His "Top 10" Work at Home
Directory gives you the information to start, maintain, and prosper with your own Internet Home Based Business in the 21st century. |
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AllanGardyne
Site Admin
Joined: 02 Jul 2003
Posts: 5839
Location: by the beach, Australia
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| Posted: Wed Jun 02, 2004 10:51 pm Post subject: |
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Hi Jeff, Your newsletter might be a good place to advertise. Feel free to provide a link to it.
_________________
Allan Gardyne
... earning a good living from affiliate programs since 1998.
Learn how.
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Brad Waller
Joined: 11 Jul 2003
Posts: 126
Location: Redondo Beach, CA
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| Posted: Fri Jun 04, 2004 6:39 pm Post subject: |
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| Tomas Loden wrote: | Hi Allan,
Allan, are the results from your $320, $160, $80 ads also
"well above average"
/ Tomas |
Well, it is probably too early to tell, but activity to AdJungle.com was a bit higher yesterday when our ad came out in Allan's newsletter. We had a few more sites join than usual, and the dollars collected was also over average. Hopefully over the long haul it turns out to be good for us, and we have one more ad coming out and maybe I'll update the content with better text if I can come up with a better pitch...
_________________
Brad Waller | VP, Business and Affiliate Development
http://EPage.com - Classifieds and Auctions
http://AdConnect.com - Fully custom outsourced Classifieds and Auctions
http://AdJungle.com - Manage & sell your site's banner - now with PPC text ads! |
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