AllanGardyne
Site Admin
Joined:
02 Jul 2003
Posts:
6326
Location:
by the beach, Australia
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Posted: Tue Apr 20, 2004 2:35 am
Post subject:
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Hi Emanuele, Thanks for sharing your results with us.
I wonder if it would be possible to improve the presentation of your testimonials?
I'm not saying they're fake, but they LOOK fake to me, because they all give just the first name and an initial. If you could find people who allowed you to use first name, second name and city, I think they would work better. It would be worth trying, anyway.
You could also experiment with different headings. That's an easy change to make and often has the largest impact on conversion rates.
Hope that helps.
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Allan Gardyne
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